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For Companies At a Glance
- Tasks: Lead customer growth strategy and drive demand across multiple channels.
- Company: Established healthcare brand focused on at-home services for the elderly.
- Benefits: Competitive salary, performance bonuses, and a supportive work environment.
- Other info: Join a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a real difference in people's lives while shaping the future of healthcare.
- Qualifications: Proven experience in business development and marketing strategies.
The predicted salary is between 60000 - 70000 £ per year.
Location: Head office, Swindon
Salary: £60-70k
Bonus: Performance related bonus scheme
Hours: Monday to Friday 37.5 hours per week
Background
OutsideClinic was founded in 1987 and now provides over 100,000 ‘at home’ eye tests and 10,000 at home hearing tests each year. The business has revenues of £40m and employs 300 people. The business provides services to the 75+ age group, that find it challenging to visit the high street. A successful business development and marketing capability is an essential component of our strategic ambition to become the most admired UK ‘at home’ healthcare brand.
Job Summary
We are looking for a highly driven Head of Customer Acquisition to take full ownership of our customer growth strategy and delivery. This role is accountable for generating consistent, scalable demand across multiple channels to meet or exceed clinician capacity, while maintaining strong control of cost and return on investment.
Roughly 30% of our acquisition currently comes from direct mail, with the remainder driven through a mix of digital and other channels. There is significant opportunity to test, learn and scale new off‑line routes to market, including TV, radio and brand led partnerships.
Head of Customer Acquisition in London employer: OutsideClinic
Contact Detail:
OutsideClinic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Acquisition in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their customer acquisition strategies and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on quantifiable results. For example, mention how you increased customer engagement or reduced costs in previous positions. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Head of Customer Acquisition in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Customer Acquisition role. Highlight your experience in customer growth strategies and any relevant achievements that align with our mission at OutsideClinic.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for customer acquisition and how you can help us become the most admired UK ‘at home’ healthcare brand.
Showcase Your Data Skills: Since this role involves generating demand and controlling costs, be sure to showcase your analytical skills. Mention any tools or methods you've used to measure ROI and optimise marketing strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at OutsideClinic
✨Know Your Numbers
As the Head of Customer Acquisition, you'll need to demonstrate a strong grasp of metrics. Be prepared to discuss your previous successes in driving customer growth and how you measured ROI. Bring specific examples of campaigns you've led and their outcomes.
✨Channel Strategy Savvy
Familiarise yourself with various acquisition channels, especially those mentioned in the job description like direct mail, digital, and offline routes. Show that you can think creatively about how to leverage these channels effectively. Have ideas ready for how you might test and scale new strategies.
✨Understand the Audience
Since the target demographic is the 75+ age group, it’s crucial to show empathy and understanding of their needs. Research how this audience interacts with different marketing channels and be ready to discuss tailored approaches that resonate with them.
✨Cultural Fit and Leadership
OutsideClinic values a driven and ownership-oriented mindset. Prepare to share examples of how you've led teams or projects in the past. Highlight your leadership style and how it aligns with their ambition to become the most admired healthcare brand in the UK.