At a Glance
- Tasks: Lead customer acquisition strategy and drive growth across multiple channels.
- Company: Join a pioneering healthcare brand transforming lives through at-home services.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and generous pension scheme.
- Other info: Dynamic role with opportunities for leadership and innovation.
- Why this job: Make a real impact on customer growth and shape the future of healthcare.
- Qualifications: 5+ years in customer acquisition with strong project management skills.
The predicted salary is between 60000 - 70000 £ per year.
Location: Head office, Swindon
Salary: £60-70k
Bonus: Performance related bonus scheme
Hours: Monday to Friday 37.5 hours per week
Background: OutsideClinic was founded in 1987 and now provides over 100,000 ‘at home’ eye tests and 10,000 at home hearing tests each year. The business has revenues of £40m and employs 300 people. The business provides services to the 75+ age group, that find it challenging to visit the high street. A successful business development and marketing capability is an essential component of our strategic ambition to become the most admired UK ‘at home’ healthcare brand.
Job Summary: We are looking for a highly driven Head of Customer Acquisition to take full ownership of our customer growth strategy and delivery. This role is accountable for generating consistent, scalable demand across multiple channels to meet or exceed clinician capacity, while maintaining strong control of cost and return on investment. Roughly 30% of our acquisition currently comes from direct mail, with the remainder driven through a mix of digital and other channels. There is significant opportunity to test, learn and scale new off‑line routes to market, including TV, radio and brand led partnerships. Operating with the ownership and pace of a Senior Account Director in a marketing agency, you will lead from the front. This is a hands‑on role with strategic responsibility, where you will be expected to move quickly, take initiative and make things happen. You will manage a small team and work cross functionally across the business, reporting into the Customer Services Director.
Principal Accountabilities
- Customer Acquisition Strategy and Growth
- Own and deliver the overall customer acquisition strategy across all channels
- Drive demand generation to meet business targets and clinician capacity
- Identify and unlock new growth opportunities through testing new channels and approaches including TV, radio and partnerships
- Build a clear test and learn roadmap to continuously improve performance
- Drive and optimise new customer journeys across all channels to maximise engagement and conversion
- Campaign Delivery and Channel Management
- Lead the planning and execution of multi-channel acquisition campaigns
- Oversee direct mail activity, including data sourcing, print and distribution
- Manage and optimise digital channels, working with external agencies where required
- Support telesales, email and SMS activity focused on new customer conversion
- Ensure campaigns are delivered on time, on budget and to a high standard
- Commercial Ownership and Performance
- Take full ownership of acquisition budgets and performance outcomes
- Monitor and optimise key metrics including cost per acquisition, conversion and ROI
- Balance demand generation with operational capacity to maximise utilisation
- Use data and insight to make fast, informed decisions and improve results
- Leadership and Stakeholder Management
- Manage and develop a small team, setting clear priorities and expectations
- Act as the central point of accountability for acquisition across the business
- Work closely with customer services, scheduling, IT and field teams to ensure alignment
- Manage relationships with agencies, suppliers and partners to deliver strong outcomes
- Execution and Continuous Improvement
- Be hands on in campaign delivery where needed, stepping in to ensure momentum is maintained
- Drive a culture of accountability, pace and delivery within the team
- Continuously review and improve processes, tools and ways of working
- Ensure ideas and projects are not just developed, but executed effectively
About You
You are someone who gets things done. You combine strong commercial thinking with the ability to execute at pace and deliver measurable results. You must have an entrepreneurial mindset – challenging the status quo, prepared to push boundaries, restless to optimise performance.
- 5+ years experience in customer acquisition, performance marketing or a similar role
- Proven track record of delivering growth across multiple channels
- Strong experience in direct marketing, with good understanding of digital channels
- Experience testing and scaling new acquisition routes
- Comfortable managing budgets and being accountable for ROI
- Highly organised with strong project management skills
- Data driven, with the ability to turn insight into action quickly
- Confident managing stakeholders and influencing across the business
- Experience managing small teams and external partners
- Resilient, proactive and delivery focused
What We Offer
- Competitive salary
- Participation in senior management bonus scheme
- Generous pension scheme, matched up to 5%
- Private medical insurance
- Life assurance (4 × salary)
- Employee discounts
Why Join Us
We are on a mission to transform lives by helping people see better, hear better, and live better. This is an opportunity to take real ownership of customer growth, shape how we acquire customers in the future, and have a direct impact on the success of the business. We’re on a mission to change lives through better sight and hearing – one home visit at a time. Since 1987, our team of dedicated professionals has been delivering life‑enhancing care where it’s needed most.
Head of Customer Acquisition employer: OutsideClinic
OutsideClinic is an exceptional employer located in Swindon, offering a dynamic work environment where innovation and initiative are highly valued. With a strong focus on employee growth, competitive salaries, and a generous benefits package including private medical insurance and a matched pension scheme, we empower our team to make a meaningful impact in the lives of our customers. Join us in our mission to transform lives through better sight and hearing, while enjoying a collaborative culture that encourages creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Customer Acquisition
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like OutsideClinic, and reach out directly. Express your interest in their mission and how you can contribute to their customer acquisition goals.
✨Tip Number 3
Prepare for interviews by knowing your stuff! Familiarise yourself with the company’s services and recent campaigns. Be ready to discuss how your experience aligns with their customer growth strategy and how you can help them scale new channels.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for their team.
We think you need these skills to ace Head of Customer Acquisition
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Customer Acquisition role. Highlight your experience in customer acquisition and performance marketing, and show us how you can drive growth across multiple channels.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your successes! Use specific examples to demonstrate how you've delivered measurable results in previous roles, especially in direct marketing and digital channels.
Be Data-Driven:Since this role is all about optimising performance, make sure to mention your experience with data analysis. Tell us how you've used insights to make informed decisions and improve campaign outcomes in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our customer acquisition strategy!
How to prepare for a job interview at OutsideClinic
✨Know Your Numbers
As the Head of Customer Acquisition, you'll need to demonstrate a strong grasp of key metrics like cost per acquisition and ROI. Brush up on your data analysis skills and be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-channel campaigns you've led. Highlight your role in planning, execution, and the results achieved. This will show your hands-on experience and ability to deliver measurable outcomes.
✨Emphasise Your Leadership Style
Since you'll be managing a small team, be ready to talk about your leadership approach. Share how you set priorities, motivate your team, and ensure accountability. This will help them see you as a proactive leader who can drive performance.
✨Be Ready to Innovate
The role requires an entrepreneurial mindset, so come prepared with ideas for new customer acquisition channels. Discuss any innovative strategies you've tested in the past and how you plan to push boundaries in this role.
