At a Glance
- Tasks: Lead creative content campaigns that engage audiences and drive traffic.
- Company: Join OutsideClinic, the UK's top provider of home eye and hearing care.
- Benefits: Enjoy a competitive salary, private medical insurance, and a supportive culture.
- Other info: Be part of a team dedicated to improving lives every day.
- Why this job: Make a real impact while telling meaningful stories in a purpose-driven environment.
- Qualifications: 5+ years in content marketing with strong SEO and analytics skills required.
The predicted salary is between 28800 - 48000 £ per year.
Job Title: Content Marketing Manager
Location: Swindon
Reporting to: Marketing Operations Manager
Salary:Up to £40k pa+ great benefits
Hours: Full time
We’re looking for a creative and strategic Content Marketing Manager to join our growing team.
At OutsideClinic, we bring life-changing eye and hearing care directly to people’s homes — especially those who can’t get to the high street. As the UK’s leading domiciliary provider, we deliver over 150,000 clinics a year across the country, helping people live healthier, more connected lives.
This role is perfect for someone who loves telling stories that matter, understands how to get content seen by the right people, and wants to work somewhere with real purpose.
What you’ll be doing
You’ll lead the planning and delivery of content campaigns that drive traffic, boost engagement, and help more people discover our services.
Your work will focus on three core content areas: website, case studies, and video — all optimised for SEO, built for social, and designed to convert.
You’ll also play a key role in shaping our tone of voice, refining our messaging, and making sure our content is always clear, helpful and on brand.
Day-to-day, you’ll:
- Create and manage content campaigns that grow awareness, generate leads, and support retention
- Own and evolve our content strategy — from editorial calendar through to performance analysis
- Write and commission standout content: blogs, landing pages, emails, case studies, scripts, and more
- Regularly refresh and optimise existing content to keep it relevant, accurate, and performing at its best
- Bring our stories to life through video and partner with our design team to ensure great visuals
- Optimise everything for search engines and social engagement — from keyword planning to tracking
- Build content journeys that guide people from first click to conversion
- Collaborate with teams across marketing, commercial, product, and clinical to ensure content hits the mark
- Keep a close eye on analytics and report on performance, learnings and opportunities
What we’re looking for
- 5+ years’ experience in content marketing (ideally in both B2C and B2B settings)
- A portfolio of content that’s delivered real results — increased traffic, rankings, leads, or awareness
- A strong grasp of SEO, analytics, and social — and how they work together to grow reach
- Brilliant writing skills and a natural editorial instinct
- Comfortable working across video, written content, and digital channels
- Confident managing content projects from concept through to delivery and reporting
- Experience with CMS platforms, SEO tools (e.g. SEMrush, Moz), and CRM platforms (e.g. Hubspot, Dynamics)
- Organised, proactive and comfortable working at pace
- A curious mind, creative energy, and a drive to make a difference
What you’ll get in return
- A purpose-driven role with real impact
- Competitive salary
- 22 days plus bank holidays
- Private medical insurance
- Life assurance
- Pension matched up to 5%
- Discounted eye and hearing care products
- A supportive, collaborative culture where your ideas are welcomed
A bit about us
OutsideClinic is part of the Optimism Health Group — a specialist healthcare business focused on the growing needs of older people. We’re investing in our people, services, and brand to meet rising demand. Join us and be part of a team that’s improving lives every day.
#J-18808-LjbffrContent Marketing Manager Support Office · Swindon employer: OutsideClinic
At OutsideClinic, we pride ourselves on being a purpose-driven employer that values creativity and collaboration. Located in Swindon, our supportive work culture fosters innovation and welcomes your ideas, while offering competitive salaries and comprehensive benefits, including private medical insurance and a pension scheme. Join us to make a meaningful impact in the lives of those we serve, as we continue to grow and invest in our team's development.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager Support Office · Swindon
✨Tip Number 1
Familiarise yourself with OutsideClinic's mission and values. Understanding their focus on providing eye and hearing care to those who can't access high street services will help you align your content ideas with their purpose, making you a more attractive candidate.
✨Tip Number 2
Showcase your portfolio effectively. Highlight specific examples of content campaigns you've led that resulted in increased traffic or engagement. Be ready to discuss the strategies you used and the outcomes achieved during your interview.
✨Tip Number 3
Brush up on your SEO and analytics skills. Since the role requires a strong grasp of these areas, being able to discuss how you've successfully implemented SEO strategies in past roles will demonstrate your expertise and readiness for the position.
✨Tip Number 4
Prepare to discuss your experience with various content formats. Since the job involves video, written content, and digital channels, be ready to share how you've managed projects across these mediums and the impact they had on your previous employers.
We think you need these skills to ace Content Marketing Manager Support Office · Swindon
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Content Marketing Manager position. Tailor your application to highlight how your skills and experiences align with their needs.
Showcase Your Portfolio:Include a link to your portfolio that demonstrates your previous work in content marketing. Highlight specific projects that resulted in increased traffic or engagement, as this will show your ability to deliver real results.
Craft a Compelling Cover Letter:Write a cover letter that tells your story. Explain why you're passionate about content marketing and how your experience can contribute to OutsideClinic's mission. Make sure to mention your understanding of SEO and analytics.
Proofread and Edit:Before submitting your application, carefully proofread all your documents. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for a role focused on content creation.
How to prepare for a job interview at OutsideClinic
✨Showcase Your Content Portfolio
Make sure to bring along a selection of your best work that demonstrates your ability to create engaging content. Highlight pieces that have driven traffic or generated leads, as this will show your potential employer that you can deliver real results.
✨Understand Their Brand Voice
Before the interview, take some time to research OutsideClinic's tone and messaging. Be prepared to discuss how you would maintain and evolve their brand voice in your content, ensuring it aligns with their mission of providing life-changing care.
✨Be Ready to Discuss SEO Strategies
Since the role heavily involves optimising content for search engines, brush up on your SEO knowledge. Be ready to talk about specific strategies you've used in the past, such as keyword planning and performance tracking, and how they contributed to successful campaigns.
✨Demonstrate Your Collaborative Spirit
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with others in previous roles, whether it's with design teams for visuals or marketing teams for campaign alignment, to show that you're a team player.
