At a Glance
- Tasks: Execute and optimise digital advertising campaigns for top B2B SaaS clients.
- Company: Join Outshine, a dynamic team of passionate digital marketers.
- Benefits: Enjoy competitive salary, health benefits, flexible hours, and generous vacation time.
- Other info: Hybrid work model with opportunities for team bonding and professional development.
- Why this job: Make a real impact in the digital marketing world while growing your skills.
- Qualifications: 1+ year experience in digital advertising and proficiency in Google products required.
The predicted salary is between 41000 - 45000 £ per year.
The Opportunity
Join our team of passionate digital marketers who are driven by the desire to see the impact of their hard work. As an Advertising Analyst with Outshine, you’ll execute, optimize, and report on paid digital advertising programs to help our clients—some of the best B2B SaaS companies in the world—reach their goals. The successful candidate will be located within Canada and can expect to earn between $55,000-$60,000 CAD/year, as part of a complete, competitive package. At Outshine, we’re committed to fair and growth-oriented compensation, and tend to see most Analysts join our team around the mid-point with variations depending upon relevant skills and experience. A lower starting salary usually reflects strong potential paired with ongoing skill development.
Role & Responsibilities
As an Advertising Analyst at Outshine, your role is all about getting things done. Working alongside your colleagues, you’ll help plan, execute, and optimize digital advertising campaigns, report on performance by digging into the data, research new tactics, and support other initiatives to help our clients reach their goals. Your teams rely on you for your:
- Technical skillset: From setting up new campaigns flawlessly or developing ideas for in-platform optimizations to writing creative and error‑free ad copy or reformatting a deck to match brand standards, you do it all.
- Trustworthiness and consistency: Leads, clients, and teammates can trust you to do what you say you’re going to do, meet deadlines, and work closely with them to deliver work that meets their expectations (and your own).
- Growth mindset: You raise your hand to try new things, push yourself into new challenges, and get feedback along the way. You know that you are accountable to your teams and clients, and reflect that feeling of responsibility in your actions and behaviour.
Key Competencies
- Proficient working in the Google suite of products (Docs, Sheets, Gmail, Slides) and can effectively create, format and proofread shared client deliverables.
- Above‑average organization, communication, and time management skills.
Additional Requirements
- 1+ year(s) relevant experience in paid digital advertising or media buying/planning, specifically across paid social and search platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit).
- Digital/marketing certifications under your belt, such as Google Analytics, Google Ads, etc.
- Experience in an advertising or marketing agency is an asset.
To be the best fit for this role, you’re:
- Detail‑Oriented: Hyper‑focused on the details and their impact on the bigger picture.
- Optimistic and Collaborative: You maintain a positive outlook in challenging times, and working on a team to solve tough problems motivates you.
- Proactive: You prioritize forward momentum on projects and in your own development.
- Analytical: You exhibit a probing mind and draw insights from data.
- Growth‑Driven: You believe talent and performance can be developed through effort and persistence.
- Efficient: You produce significant output, avoiding wasted effort where possible.
- Honest & Ethical: You don’t cut corners; you do what is right, not convenient.
- Driven: You possess an unwavering determination to achieve personal and team goals.
Benefits
Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering:
- Competitive vacation time, your birthday off, and two days/year of volunteer paid time off.
- Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%).
- Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours.
- RRSP matching up to 3% of your salary.
- Extensive internal training programs, plus individual allowances for external training opportunities available at every stage of your career.
- Monthly cell phone allowance.
- More benefits available.
Location & Remote Work
Outshine’s office space is located in Halifax’s North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in‑office, or both. While we prefer local candidates (Nova Scotia) for entry‑level positions to facilitate in‑person learning and growth, we welcome applicants from across Canada.
Additional Perks
- An allowance to set up your home workspace.
- Opportunities for team connection, including two in‑person team‑wide events each year (onsite in the Spring & offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more).
- Best‑in‑class collaboration tools, including Slack, Zoom, Asana, and Loom.
- A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other.
About Outshine
Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience. When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond.
Analyst, Advertising in Halifax employer: Outshine
At Outshine, we pride ourselves on being an exceptional employer that values our team as our greatest asset. Located in the vibrant North End of Halifax, we offer a hybrid work model, competitive benefits including generous vacation time and health plans, and extensive opportunities for professional growth through training and development. Our collaborative and supportive work culture fosters innovation and encourages employees to take on new challenges, making it a rewarding place to build a meaningful career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Analyst, Advertising in Halifax
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Outshine and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Outshine are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Outshine on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Outshine. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Analyst, Advertising in Halifax
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Outshine. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Outshine:Show us that you’ve done your homework! In your application, briefly mention what you admire about Outshine’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Outshine
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Outshine will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Outshine, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
