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For Companies At a Glance
- Tasks: Lead regional marketing programs to boost growth and strengthen customer relationships across EMEA.
- Company: Join Outreach, a pioneering AI Revenue Workflow Platform transforming sales processes.
- Benefits: Enjoy 25 days holiday, private medical care, and equity opportunities.
- Other info: Diverse and inclusive workplace focused on personal and professional growth.
- Why this job: Make a real impact in a dynamic tech environment with global reach.
- Qualifications: 7-10 years in B2B marketing, strong communication, and data-driven mindset required.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
Outreach is seeking an experienced Marketing Manager to lead the execution of regional marketing programs that accelerate pipeline growth, strengthen customer relationships, and drive brand engagement across EMEA. This role serves as the connection point between global campaigns, events and field marketing, in partnership with the EMEA go‑to‑market team. The ideal candidate is a strategic and hands‑on marketer who understands how to translate business objectives into regional plans that deliver measurable results. You will collaborate closely with EMEA leadership and go‑to‑market team, while working in close partnership with the North America demand gen, growth, events and field marketing teams to design and execute integrated programs including city roadshows, executive events, account‑based and field activations. These programs will drive awareness, engagement, and revenue growth within Outreach’s priority customer segments and verticals across the region. This is a highly visible individual‑contributor role with significant cross‑functional influence and the opportunity to help shape Outreach’s evolving EMEA marketing motion as part of a globally aligned team.
Key Responsibilities
- Strategy & Planning
- Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities.
- Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities.
- Build integrated regional marketing plans that combine events, digital programs, account‑based campaigns, and partner activations.
- Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go‑to‑market execution.
- This role requires both strategic planning and tactical execution, from shaping go‑to‑market programs to managing the operational details that bring them to life.
- Program Development & Execution
- Plan and deliver high‑impact regional programs such as executive dinners, roadshows, workshops, and third‑party event participation.
- Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas.
- Drive account‑based and vertical‑specific activations designed to deepen relationships with customers and prospects.
- Manage program logistics, budgets, timelines, and stakeholder communication to ensure flawless execution.
- Cross‑Functional Collaboration
- Partner with the EMEA GTM organisation to align objectives, pipeline goals, and success metrics.
- Work with Event Operations and Marketing Operations to ensure accurate campaign setup, lead capture, and reporting in Salesforce and Marketo.
- Collaborate with Product Marketing to ensure regional messaging reflects product priorities and differentiators.
- Support broader marketing events and campaigns beyond tradeshows, including customer user conferences, summits, field events, and roadshows.
- Measurement & Optimization
- Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement.
- Monitor performance against goals and provide actionable insights and recommendations for continuous improvement.
- Maintain data accuracy and consistency across regional programs and campaigns.
- Present regular reporting and strategic insights to leadership and stakeholders.
Who You Are
- 7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high‑growth technology environments.
- Strong understanding of B2B and enterprise sales cycles.
- Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes.
- Strong communicator and collaborator with proven ability to influence cross‑functional stakeholders and executive leadership.
- Highly organized and detail‑oriented, with experience managing multiple concurrent programs and budgets.
- Data‑driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent.
- Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
Why You’ll Love It Here
- 25 days holiday + 8 bank holidays
- Outreach contributes with monthly contribution towards your pension
- Private medical care for employee and spouse/family with Program Health Plus Cashplan is offered through Medicash to help offset out of pocket medical related expenses
- Dental coverage
- Life insurance at 4x annual salary
- 16 weeks of annual top up maternity leave pay or 8 weeks of fully paid paternity leave
- A parental leave program that includes not just extended time off but options for a paid night nurse
- Opportunity to be part of company success via equity program
- Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
- Employee referral bonuses to encourage the addition of great new people to the team
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We’re dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don’t think you meet all of the requirements listed below. We don’t want a few lines in a job description to get between us and the opportunity to meet you.
Senior Marketing Manager, EMEA employer: Outreach
Contact Detail:
Outreach Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in marketing strategies.
✨Tip Number 3
Showcase your achievements! Bring along examples of successful campaigns or projects you've led. Numbers speak volumes, so be ready to share metrics that highlight your impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest can keep you top of mind and show your enthusiasm for the role.
We think you need these skills to ace Senior Marketing Manager, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B field marketing and any specific achievements that align with the responsibilities mentioned in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing and how your strategic mindset can help drive pipeline growth across EMEA.
Showcase Your Collaboration Skills: Since this role involves cross-functional collaboration, give examples of how you've successfully worked with different teams in the past. We want to see your ability to influence and communicate effectively!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Outreach.
How to prepare for a job interview at Outreach
✨Know Your Stuff
Before the interview, dive deep into Outreach's mission and values. Understand their AI Revenue Workflow Platform and how it benefits sales leaders. This knowledge will help you connect your experience with their goals and show that you're genuinely interested in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed regional marketing strategies in the past. Highlight your ability to align marketing efforts with business objectives and demonstrate measurable results. Use metrics to back up your claims!
✨Collaboration is Key
Since this role involves cross-functional collaboration, be ready to share experiences where you've successfully worked with different teams. Talk about how you’ve influenced stakeholders and aligned objectives across departments to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's future and your potential role in it. Inquire about their current marketing initiatives in EMEA or how they measure success for their campaigns. This not only demonstrates your enthusiasm but also helps you gauge if the company is the right fit for you.