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For Companies At a Glance
- Tasks: Lead regional marketing strategies to boost pipeline growth and customer engagement across EMEA.
- Company: Join Outreach, a pioneering AI Revenue Workflow Platform transforming sales processes.
- Benefits: Enjoy 25 days holiday, private medical care, and equity opportunities.
- Why this job: Make a real impact in a dynamic tech environment with global reach.
- Qualifications: 7-10 years in B2B marketing, strong communication, and data-driven mindset required.
- Other info: Diverse workplace culture with employee resource groups and career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Outreach
Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io.
The Role
Outreach is seeking an experienced Marketing Manager to lead the execution of regional marketing programs that accelerate pipeline growth, strengthen customer relationships, and drive brand engagement across EMEA. This role serves as the connection point between global campaigns, events and field marketing, in partnership with the EMEA go-to-market team. The ideal candidate is a strategic and hands‑on marketer who understands how to translate business objectives into regional plans that deliver measurable results. You will collaborate closely with EMEA leadership and go‑to‑market team, while working in close partnership with the North America demand gen, growth, events and field marketing teams to design and execute integrated programs including city roadshows, executive events, account‑based and field activations. These programs will drive awareness, engagement, and revenue growth within Outreach’s priority customer segments and verticals across the region. This is a highly visible individual contributor role with significant cross‑functional influence and the opportunity to help shape Outreach’s evolving EMEA marketing motion as part of a globally aligned team.
Key Responsibilities
- Develop and own the regional field marketing strategy across EMEA, aligned with business goals, ICPs, and vertical priorities.
- Partner with regional sales and GTM leaders to align on target accounts, pipeline goals, and regional priorities.
- Build integrated regional marketing plans that combine events, digital programs, account‑based campaigns, and partner activations.
- Align field marketing efforts with corporate demand generation initiatives to ensure cohesive go‑to‑market execution.
- This role requires both strategic planning and tactical execution, from shaping go‑to‑market programs to managing operational details that bring them to life.
- Plan and deliver high‑impact regional programs such as executive dinners, roadshows, workshops, and third‑party event participation.
- Collaborate with the events and creative teams to develop localized content, messaging, and experiences that resonate with target personas.
- Drive account‑based and vertical‑specific activations designed to deepen relationships with customers and prospects.
- Manage program logistics, budgets, timelines, and stakeholder communication to ensure flawless execution.
- Partner with the EMEA GTM organization to align objectives, pipeline goals, and success metrics.
- Work with Event Operations and Marketing Operations to ensure accurate campaign setup, lead capture, and reporting in Salesforce and Marketo.
- Collaborate with Product Marketing to ensure regional messaging reflects product priorities and differentiators.
- Support broader marketing events and campaigns beyond tradeshows, including customer user conferences, summits, field events, and roadshows.
- Define success metrics for each program, including sourced and influenced pipeline, conversion rates, and engagement.
- Monitor performance against goals and provide actionable insights and recommendations for continuous improvement.
- Maintain data accuracy and consistency across regional programs and campaigns.
- Present regular reporting and strategic insights to leadership and stakeholders.
Who You Are
- 7-10 years of experience in B2B field marketing, regional marketing, ABM, or integrated campaigns ideally in SaaS or high‑growth technology environments.
- Strong understanding of B2B and enterprise sales cycles.
- Demonstrated success building and executing regional marketing strategies that drive pipeline and revenue outcomes.
- Strong communicator and collaborator with proven ability to influence cross‑functional stakeholders and executive leadership.
- Highly organized and detail‑oriented, with experience managing multiple concurrent programs and budgets.
- Data‑driven mindset with fluency in Salesforce, Marketo, Asana, and event/marketing tools such as Splash, Bizzabo, or Cvent.
- Comfortable working across time zones and geographies with occasional travel for regional programs (up to 30%).
Benefits
- 25 days holiday + 8 bank holidays
- Outreach contributes with monthly contribution towards your pension
- Private medical care for employee and spouse/family with Program Health Plus Cashplan is offered through Medicash to help offset out‑of‑pocket medical related expenses
- Dental coverage
- Life insurance at 4x annual salary
- 16 weeks of annual top‑up maternity leave pay or 8 weeks of fully paid paternity leave
- A parental leave program that includes not just extended time off but options for a paid night nurse
- Opportunity to be part of company success via equity program
- Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women’s Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
- Employee referral bonuses to encourage the addition of great new people to the team
Our Commitment to Diversity
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Senior Marketing Manager, EMEA in London employer: Outreach Sefton Ltd
Contact Detail:
Outreach Sefton Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals. Practise common interview questions and think of examples that highlight your achievements in marketing.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from the conversation to remind them of your enthusiasm and fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Outreach.
We think you need these skills to ace Senior Marketing Manager, EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B field marketing and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for marketing and how your strategic mindset can drive pipeline growth and brand engagement across EMEA.
Showcase Your Data-Driven Approach: We love candidates who can back up their strategies with data. Include examples of how you've used metrics to measure success in previous roles, especially in managing regional marketing programs.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Outreach Sefton Ltd
✨Know Your Stuff
Before the interview, dive deep into Outreach's mission and values. Understand their AI Revenue Workflow Platform and how it benefits sales leaders. Being able to discuss specific use cases and how they relate to your experience will show that you're genuinely interested and knowledgeable.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed regional marketing strategies in the past. Be ready to discuss how you aligned marketing efforts with business goals and pipeline growth. This will demonstrate your ability to think strategically while also being hands-on.
✨Collaboration is Key
Outreach values teamwork, so come prepared to talk about how you've successfully collaborated with cross-functional teams. Share specific instances where your communication skills helped align different departments towards a common goal, especially in a B2B context.
✨Metrics Matter
Be ready to discuss how you've defined success metrics for your marketing programs. Talk about how you've monitored performance and provided actionable insights for improvement. This data-driven approach will resonate well with the role's requirements.
