Paid Social Consultant

We're on the hunt for a Paid Social Media Consultant to join our collaborative team and help drive our business to new heights. As a fast-paced, dynamic, and forward-thinking digital agency, we're looking for someone who shares our energy, creativity, and passion for innovation.

• Implement Paid Social strategies with precision – Lead the planning, execution, and optimisation of tailored paid social campaigns, ensuring measurable performance and ROI.
• Develop full-funnel digital strategies – Align campaigns with business objectives, KPIs, and commercial targets across the full digital landscape.
• Collaborate across departments – Work closely with SEO, Email, Social, Design, and Development teams to deliver cohesive, multi-channel solutions.
• Communicate effectively – Provide regular updates to clients, teammates, and management on strategy, campaign performance, and growth opportunities.
• Contribute to holistic strategies – Play an active role in shaping omni-channel client strategies and defining measurable goals for success.
• Stay ahead of the curve – Keep up with the latest paid social trends, platform developments, and digital innovations.
• Share your expertise – Contribute to the company blog and social platforms, showcasing insights and thought leadership in paid social and digital performance.

Key Functional Areas of Responsibility

• Take charge of crafting, developing, and executing bespoke paid social and digital strategies, ensuring seamless cross-channel alignment.
• Manage and optimise campaigns across Meta Ads, LinkedIn Ads, Pinterest Ads, and other relevant paid platforms.
• Lead A/B testing initiatives and adopt a continuous test-and-learn approach to maximise ROI and campaign effectiveness.
• Create digital assets, graphics, and compelling social media copy to support both paid and organic initiatives.
• Manage organic social channels, driving audience growth, engagement, and brand visibility.
• Monitor budgets, performance metrics, and ROI, ensuring campaigns align with client objectives and key KPIs.
• Use data-driven insights to refine strategies, uncover growth opportunities, and deliver commercially focused improvements.
• Deliver campaigns that strengthen brand positioning while applying brand-led thinking within a retail-focused marketing environment.
• Identify and address performance challenges or client relationship concerns with clear solutions and actionable ideas.
• Develop and nurture key client relationships, acting as a trusted advisor on paid social and digital performance.
• Collaborate with external agencies and partners where required, managing briefs and outputs effectively.
• Contribute to new business pitches and internal marketing initiatives to support agency growth.

A Bit About Us

We are one of the UK's fastest-growing digital marketing agencies, with offices based in Middlesbrough, Edinburgh, and London. Outrank has recently been awarded position 3 in the Great Place to Work Awards for 2025, as well as being certified a Great Place to Work in 2024, 2025, and 2026, and named on The Sunday Times Best Places to Work List. With a continually growing staff of over 50 dedicated Sales, SEO, PPC, Email, and Social Media Specialists, we are the biggest little online marketing agency around.

A Bit About You

• Passion for paid social, performance marketing, and digital innovation.
• Strong experience managing paid social campaigns with a proven track record of driving ROI.
• Excellent copywriting and content creation skills.
• Strategic, analytical, and commercially minded approach.
• Ability to foster strong client relationships at various levels.
• High attention to detail with the ability to effectively multi-task in a deadline-driven environment.
• Ability to clearly and effectively articulate ideas and performance insights.
• High levels of integrity, autonomy, and self-motivation.
• Excellent organisational, project management, and time management skills.
• Collaborative mindset and confidence working cross-functionally.

Professional Skills & Qualifications

• Proficiency in Meta Ads Manager, LinkedIn Ads, Pinterest Ads, and other relevant paid platforms.
• Experience with website analysis using analytics tools, including Google Analytics and internal reporting platforms.
• Build and expand Meta Pixels, including custom audience creation and event tracking for lead generation and E-Commerce accounts.
• High-level proficiency in Excel, PowerPoint, and Word.
• Knowledge of CMS platforms such as WordPress, Magento, and Shopify desirable.

Your Day To Day

We are a growing agency with big ambitions, looking for someone who wants to grow with us. You'll have the opportunity to work with exciting brands and make a real impact on performance, brand growth, and commercial success. You'll also be working in a fun and dynamic environment, alongside a team of passionate, creative, and talented individuals.

Company Benefits

Apart from the standard things like a competitive salary and contribution matched pension, we at Outrank are proud to offer a few other sweeteners to help convince you to join us:

• Conference attendance.
• Meritocratic, fast-track career development for employees who deliver big ideas.
• Increased annual leave based on service.
• Bike to work scheme.
• Referral bonus for sales and staff.
• EMI scheme.

Outrank is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability, or sexual orientation. All candidates will be assessed based on merit, qualifications, and their ability to perform the requirements of the role.

The successful candidate must, by the start of the employment, have permission to work in the UK.