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- Tasks: Create and optimise engaging email marketing campaigns to boost customer engagement and retention.
- Company: Join one of the UK's fastest-growing digital marketing agencies with a vibrant culture and innovative projects.
- Benefits: Enjoy competitive salary, mentorship, career growth, increased leave, and a bike-to-work scheme.
- Why this job: Experience a dynamic work environment where creativity and initiative are encouraged, impacting real client projects.
- Qualifications: Proven email marketing experience, strong copywriting skills, and familiarity with email platforms and design tools.
- Other info: Work in a supportive team that values diversity and offers exciting opportunities for personal and professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Job Type: Full-Time
Location: Middlesbrough
Salary: Competitive, experience-based with department performance bonus
As an Email Marketing Executive, you will work closely with our marketing, SEO, account managers and occasionally the client directly to create a variety of email marketing campaigns. This role will involve all aspects of email marketing including content creation, design, implementation, strategy and reporting.
Key Responsibilities:- Develop, execute, and optimise email marketing campaigns to drive engagement, conversions, and customer retention.
- Plan and create compelling email content, including subject lines, copy, and visuals, ensuring alignment with brand guidelines and messaging.
- Use segmentation and personalisation strategies to deliver tailored messages to targeted audience groups.
- Analyse email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to improve campaign effectiveness.
- Manage email lists, ensuring compliance with GDPR and best practices for list hygiene.
- Work closely with the design team to create visually appealing and mobile-responsive email templates.
- Collaborate with internal teams to align email campaigns with broader marketing goals and initiatives.
- Stay up-to-date with email marketing trends, tools, and technologies to ensure campaigns are innovative and effective.
- Proven experience in email marketing, with a portfolio or examples of successful campaigns.
- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) and CRM systems.
- Strong copywriting skills with a focus on creating engaging and persuasive content.
- Understanding of email marketing best practices, including segmentation, automation, and A/B testing.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Basic design skills and experience working with tools like Canva, Adobe Creative Suite, or Figma.
- Knowledge of GDPR and email compliance standards.
- Excellent time-management and organizational skills, with the ability to handle multiple campaigns simultaneously.
- Experience with e-commerce email marketing strategies, such as abandoned cart and upsell flows.
- Familiarity with advanced analytics tools like Google Analytics or UTM tracking.
- Understanding of SEO and its relationship with email campaigns.
- Knowledge of HTML/CSS for email template customization.
As an Email Marketing Executive at Outrank, here’s what a typical day will look like:
- Morning Check-In: Begin with a brief team meeting to align on daily priorities and update everyone on your projects.
- Creative Work: Most of your day will be focused on building and customising email campaigns and strategies, from coding and integrating designs to reporting and automating the next best plan.
- Collaboration: You’ll work closely with the SEO and design teams to ensure the websites are optimised for performance and user experience.
- Problem Solving: Address any development challenges as they arise, whether it’s fixing bugs or optimising site functionality.
- Client Interaction: Occasionally, you might join calls with clients to discuss their needs and receive feedback on your work.
In this role, no two days are exactly the same, offering you a dynamic work environment where you are encouraged to take initiative, be creative, and contribute to a wide range of projects.
Company BenefitsApart from the standard things like a competitive salary and contribution-matched pension, we at Outrank are proud to offer a few other sweeteners to help convince you to join us. Things like:
- Mentorship and training from senior team members
- Opportunity to work on diverse and exciting projects
- Career growth within company
- Increased annual leave based on service
- Bike to work scheme
- Referral bonus for sales and staff
- Not to mention the best company culture in Digital outside of London!
Outrank is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Email Marketing Executive employer: Outrank Limited
Contact Detail:
Outrank Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and tools. This will not only help you in interviews but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in email marketing. Attend webinars or local meetups to make connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in detail. Be ready to explain your role, the strategies you implemented, and the results achieved to demonstrate your expertise.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure success in email campaigns. Understanding metrics like open rates and click-through rates will impress potential employers.
We think you need these skills to ace Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing. Include specific examples of successful campaigns you've worked on, and mention the tools and platforms you are proficient in.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing. Discuss how your skills align with the job requirements and provide examples of how you've used segmentation and personalisation strategies in past roles.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse email performance metrics. Mention any tools you've used for tracking and reporting, and provide examples of how you've used data to improve campaign effectiveness.
Highlight Compliance Knowledge: Since GDPR compliance is crucial, make sure to mention your understanding of email compliance standards. This will demonstrate your awareness of best practices in email marketing and reassure the employer of your professionalism.
How to prepare for a job interview at Outrank Limited
✨Showcase Your Email Marketing Experience
Be prepared to discuss your previous email marketing campaigns in detail. Bring examples of your work, highlighting the strategies you used, the results achieved, and how you overcame any challenges.
✨Demonstrate Your Analytical Skills
Since the role requires analysing performance metrics, be ready to talk about how you've used data to inform your decisions in past campaigns. Discuss specific metrics you've tracked and how they influenced your strategy.
✨Familiarise Yourself with Their Tools
Research the email marketing platforms and tools mentioned in the job description, such as Mailchimp or HubSpot. If you have experience with these, be sure to mention it, and if not, show your willingness to learn.
✨Prepare for Creative Collaboration
As the role involves working closely with design and SEO teams, think of examples where you've successfully collaborated with others. Be ready to discuss how you approach teamwork and problem-solving in a creative context.
