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- Tasks: Lead creative strategy for marketing, product launches, and lifecycle campaigns.
- Company: Join a dynamic data science firm at the forefront of innovation.
- Benefits: Competitive salary, growth opportunities, and a chance to shape your own team.
- Why this job: Be the first Creative Lead and make a real impact on brand growth.
- Qualifications: Experience in performance and paid media creative is essential.
- Other info: Exciting growth phase with opportunities to build a creative function from scratch.
The predicted salary is between 36000 - 60000 Ā£ per year.
Outra is a UK-based data science firm specializing in household-level data, leveraging over 30 million UK households and thousands of data points to deliver predictive analytics and actionable insights. We combine advanced AI and machine learning to support businesses in all industries to optimize marketing efficiency, enhance customer understanding, and predict behaviours.
You will be the first Creative across Upstix and Outra. You will own creative across paid media, product marketing, lifecycle, and GTM and help us build a creative function that actually supports growth. From day one, there is budget for a Graphic Designer and Video Editor. But we donāt want you to inherit a team; we want you to help shape it. That means when you first join, you will be close to the work yourself ā creating, briefing, testing, and leaning on a trusted freelancer network where needed. As you get a feel for what the business really needs, you will help hire the right permanent roles. If you like building things properly rather than inheriting something halfāright, this role should suit you.
Requirements
- Performance & paid media creative: You will work closely with Growth and Paid Media to improve the quality and performance of our ads. This includes:
- Turning customer insight and performance data into clear creative priorities
- Identifying opportunities across audiences, angles, hooks, and formats
- Generating concepts, hooks, scripts, and new paid social formats
- Writing and testing ad copy across different tones and messaging styles
- Interpreting results, scaling what works, and feeding learnings back into the next round of ideas
- Helping us build a fast, structured creative testing framework
- Create concepts, briefs, and early drafts yourself
- Put together rough statics, motion ideas, and scripts
- Use freelancers across graphic, motion, video, and UGC/creator to move quickly
- Keep things shipping while we shape the longāterm team
- Setting the creative quality bar
- Ensuring consistency across ads, product, lifecycle, and GTM
- Balancing brand standards with performance needs
- Improving how we brief, test, learn, and iterate on creative
Other Information
Outra is currently entering an exciting period of growth and expansion, as we continue to develop our unique, data scienceāled propositions. Primarily focused on prospect generation and data enrichment, our marketāleading solutions use highly targeted UK household and property attributes data to support audience engagement and development, through predictive modelling.
Seniority level: MidāSenior level
Employment type: Temporary
Job function: Marketing and Sales
Referrals increase your chances of interviewing at Outra by 2x.
Creative Strategy Lead for Outra & Upstix in London employer: Outra
Contact Detail:
Outra Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Creative Strategy Lead for Outra & Upstix in London
āØTip Number 1
Get your portfolio ready! Showcase your best creative work that aligns with the role. Make sure it highlights your ability to turn insights into compelling ads and marketing materials.
āØTip Number 2
Network like a pro! Reach out to current or former employees at Outra and Upstix on LinkedIn. A friendly chat can give you insider info and might just get your foot in the door.
āØTip Number 3
Prepare for the interview by thinking about how youād approach building the creative function from scratch. Be ready to share your ideas on testing frameworks and how to balance brand standards with performance needs.
āØTip Number 4
Apply through our website! Itās the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Creative Strategy Lead for Outra & Upstix in London
Some tips for your application š«”
Show Your Creative Spark: When you're applying for the Creative Strategy Lead role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas that align with our vision at Outra and Upstix.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific requirements of the job. Highlight your experience in performance and paid media creative, as well as any relevant projects that demonstrate your ability to drive growth.
Be Authentic: We want to get to know the real you! Donāt be afraid to share your personality and passion for creative strategy in your application. Authenticity can set you apart from other candidates.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Outra
āØKnow Your Creative Stuff
Make sure you brush up on the latest trends in creative strategy, especially in paid media and product marketing. Be ready to discuss how you can turn customer insights into compelling creative concepts that drive performance.
āØShowcase Your Hands-On Experience
Since this role requires a hands-on approach initially, prepare examples of your past work where youāve created briefs, concepts, or even executed campaigns yourself. Highlight your ability to juggle multiple projects while maintaining quality.
āØUnderstand the Business Goals
Familiarise yourself with Outra's mission and how they leverage data science for marketing efficiency. Be prepared to discuss how your creative strategies can align with their commercial goals and enhance customer understanding.
āØBe Ready to Build a Team
This role involves shaping a creative function from the ground up. Think about what qualities youād look for in a Graphic Designer or Video Editor. Share your vision for building a strong team that supports growth and innovation.
