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- Tasks: Lead go-to-market strategies and create compelling content for diverse communication channels.
- Company: Outpost24 is a leading cybersecurity vendor helping security teams tackle critical threats.
- Benefits: Enjoy flexible working hours, remote work options, and great in-house development opportunities.
- Why this job: Join a fast-paced international team where your ideas can thrive and make an impact.
- Qualifications: 5+ years in product marketing, ideally in technical or security B2B sectors.
- Other info: Diversity and willingness to learn are valued; apply even if you don't meet all criteria.
The predicted salary is between 28800 - 48000 £ per year.
Outpost24 is currently seeking a Product Marketing Manager based in Europe or North America (Eastern Time Zone) to add to our excellent product marketing team!
About Outpost24
Outpost24 is a leading cybersecurity vendor in Europe that helps CISOs and security teams identify what threats matter most. Founded in 2001, we are headquartered in Sweden and the US, with additional offices in the UK, Netherlands, Belgium, Denmark, France, and Spain.
About the Product Marketing team
Our task is to sit between Product and Marketing and Product and Sales and Product and The Market to own the messaging and positioning of our products and design GTM plans that support our target and company strategy.
What we are looking for
- You are a great storyteller who relies on customer research to build your market hypotheses.
- You are expertly skilled at building rapport quickly – whether that’s with another department colleague or a customer you’ve never spoken with before during a case study interview.
- You take initiative and are the driver behind your best ideas, bringing every party across departments together to make it come to life.
- Tackling a big project your organization has never done before excites you.
- You are OK with failing and know how to define failure because defining success with metrics ahead of any GTM move is built into your DNA.
- You are an expert at breaking down technical subjects into defined pieces and identifying who or what can help you grasp the concept well enough to explain it in simple terms to non-technical colleagues.
- You are incredibly comfortable with presentations and consistently get great feedback.
- You are an excellent writer who proactively rejects the use of jargon and seeks out the language of your target’s voice.
What you’ll do
- Lead GTM for your product category, collaborating with product and marketing teams to ensure customer messages are clearly articulated.
- Educate customer facing teams about the customer’s perception of value and how our solutions deliver it.
- Compare substitute solutions or competitive approaches to solving the same problems that we do, clearly identifying differences.
- Stay on top of market and customer trends to better inform positioning, messaging, and new campaigns.
- Create compelling content for a variety of communication channels that map into critical customer interactions.
What you have
- 5+ years’ experience in product marketing, ideally in a technical or security B2B space.
- Deep understanding of the IT and cybersecurity industries as well as the sysadmin and CISO personas.
- Strong organizational skills, self-starting can-do attitude with the ability to adapt to new and unusual situations.
- Outstanding communication skills, including writing, interpersonal and verbal communication skills.
- Strong operational knowledge of B2B marketing and communication across multiple channels.
- Experience leading a strategic product marketing initiative.
- Hands-on experience participating in an analyst relations program is a plus.
Should you apply?
This job description is a wish list for our next hire, but we don’t necessarily expect our next hire to hit all the marks in every category. If you’re reading this description and are excited about the prospect of working in this role, you should apply!
This role will primarily work from home based in Europe/North America but can be expected to travel to one of our offices a few times a year.
But what’s in it for you?
- The exciting opportunity to work in a fast-paced international environment and gain hands-on international experience.
- A comprehensive set of tools, training, and coaching on the job.
- Great in-house development opportunities.
- A healthy work-life balance, which means you can enjoy flexible working hours.
- An organizational culture founded on trust, respect, adaptability, and commitment.
- A flat organizational structure and lots of autonomy.
Did we manage to spike your interest? Then apply today and we will get back to your application within a few days!
Don’t fulfil all the criteria? At Outpost24, we’re dedicated to building a diverse and inclusive workplace, where attitude, values, and willingness to learn are valued above all. So, if you’re excited about this role but your professional experiences don’t completely align with what we’re looking for, we encourage you to apply anyway.
Product Marketing Manager employer: Outpost24 Group
Contact Detail:
Outpost24 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in cybersecurity and product marketing. This will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and passion for the field.
✨Tip Number 2
Network with professionals in the cybersecurity and product marketing sectors. Attend relevant webinars, conferences, or local meetups to build connections. These relationships can provide valuable insights and potentially lead to referrals for the position at Outpost24.
✨Tip Number 3
Prepare to discuss your past experiences with GTM strategies and how you've successfully navigated challenges in product marketing. Be ready to share specific examples that highlight your problem-solving skills and ability to adapt to changing conditions.
✨Tip Number 4
Practice your presentation skills, as they are crucial for this role. Consider creating a mock presentation on a relevant topic in cybersecurity to demonstrate your ability to communicate complex ideas clearly and effectively during the interview process.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in technical or security B2B environments. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your storytelling ability and how you’ve used customer research to inform marketing strategies. Mention specific examples of successful campaigns or projects you've led.
Showcase Communication Skills: Since outstanding communication is key for this role, include examples of presentations you've delivered or content you've created. Highlight your ability to simplify complex topics for diverse audiences.
Demonstrate Adaptability: Discuss instances where you've successfully navigated changing priorities or tackled unfamiliar challenges. This will show your self-starting attitude and ability to thrive in dynamic environments.
How to prepare for a job interview at Outpost24 Group
✨Showcase Your Storytelling Skills
As a Product Marketing Manager, storytelling is key. Prepare to share examples of how you've used customer research to craft compelling narratives that resonate with target audiences. Highlight your ability to build rapport quickly, whether with colleagues or customers.
✨Demonstrate Initiative and Creativity
Outpost24 values proactive individuals who can generate innovative marketing ideas. Be ready to discuss past projects where you took the lead and how you brought different departments together to execute your vision. Show them your excitement for tackling new challenges.
✨Embrace Failure as a Learning Tool
Discuss how you've handled setbacks in previous roles. Emphasise your understanding that failure is part of the process and how you use it to refine your strategies. Be prepared to talk about how you define success with metrics before launching any go-to-market initiatives.
✨Communicate Clearly and Effectively
Your communication skills will be under scrutiny, so practice articulating complex technical concepts in simple terms. Prepare to showcase your writing abilities by discussing how you avoid jargon and tailor your messaging to different audiences, both internal and external.