Growth Product Manager- PlayValley Division in London

The mission of a new IP division within Outfit7, called PlayValley, is creating new IPs through rapid prototyping and bold experimentation. We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth. You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio.

In this role you will:

• Provide the technical instructions for the UA team.
• Spot when a campaign is wasting money on low-quality placements and propose the most viable course of action.
• Handle the data side of early market validation tests, setting up tracking, monitoring results, and reporting back on whether a casual game prototype has the prospect to scale.
• Identify funnel leaks by digging into cohorts to find out if it’s a technical bug, a targeting mismatch, or a game issue.
• Be the link between ads and in-game metrics, building reports that prove which specific ad creatives are bringing in players who actually play.
• Push the UA team to move beyond 'cheap clicks' and vanity CPIs, guiding them toward building a profitable product.
• Collaborate with Distribution and Product teams to identify opportunities to improve distribution.
• Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization.
• Advise the Marketing team on test design and experimental setups based on data insights.
• Analyze results from various experiments and tests.

What we’re looking for:

• Ability to make decisions based on data and measurable results rather than intuition or opinion.
• Ability to optimize growth funnels and acquisition strategies for profitability, focusing on finding high-quality, engaged players.
• Understanding advertising algorithms deeply and knowing which levers to pull to improve campaign performance and efficiency.
• Demonstrating analytical objectivity and the confidence to recommend ending a project or prototype that doesn’t meet market validation benchmarks.
• Expertise in casual gaming and knowledge of performance benchmarks for casual and puzzle titles.
• Ability to distinguish between high-volume hyper-casual traffic and high-retention casual audiences and act based on these insights.
• Communicating complex findings clearly and effectively to various audiences, including company leadership, using actionable insights.
• Structuring complex analyses into coherent frameworks and translating large datasets into practical, data-driven recommendations.

Your experience:

• 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying BigQuery independently.
• Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and AppLovin.
• Deep, practical experience with MMPs, particularly Singular, and knowing how to map users to in-game milestones.
• A proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch.
• Familiarity with UA execution, including extensive experience in Meta Ads Manager and other advertising tools, and understanding the trade-offs between broad targeting, ROAS optimization, and targeted campaigns.
• Strong auction and market intelligence, including knowledge of CPM and CPI variations across regions and genres, and the ability to adjust testing budgets to determine true retention floors in competitive markets.

What we offer:

• Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
• Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
• Participation in attractive projects.
• Development opportunities through training, seminars, and conferences.
• Choice of sport, fitness, educational, and entertainment activities outside of work.
• Healthy meals in the office.
• Flexible working hours.
• 24 days of paid vacation.
• Participation in a discretionary bonus plan.
• Christmas bonus (subject to internal policies).
• Open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.

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