Commercial Director (Experiential, Events & Venue) FTC 12 months

About Us: Outernet London - The Future of Immersive Culture

Welcome to Outernet, the UK’s number one most visited cultural destination, and one of the world’s most ambitious entertainment districts, where technology, culture and creativity come together in real time, in the heart of central London.

At the heart of the district is The Now Building, a first-of-its-kind immersive space featuring a four-storey, 360-degree 16K wraparound screen.

With more than 120,000 visitors passing through each week, it has redefined how audiences experience content, transforming Outernet into the UK’s most visited cultural attraction.

But what happens here goes far beyond what’s on screen.

Four levels below sits Outernet Live a 1,800-capacity live venue hosting concerts, club nights, fashion shows, premieres and cultural moments that shape London’s creative scene.

Designed to push sound, light and production to the next level, it has quickly become a benchmark for live entertainment in the capital.

Just steps away, on legendary Denmark Street (the historic home of British music culture) The Lower Third continues that legacy.

A fiercely independent grassroots venue supporting emerging artists, it combines an intimate performance space, cocktail bar and basement club built for discovery, experimentation and creative freedom.

Outernet London isn’t just a collection of venues.

It’s a platform for storytelling, a testing ground for new ideas and a workplace where producers, creatives, technologists and operators collaborate to create experiences seen by millions.

Whether you’re launching global campaigns, producing live shows or helping audiences discover something new, this is a place where ambitious people can make a real impact.

This is Outernet London.

Role Overview

This senior leadership FTC maternity cover role is responsible for leading and supporting the team, driving the commercial growth, and performance of Outernet’s Events, Experiential, and Venue Event Sales business.

The role leads a unified commercial function spanning immersive brand activations in the Now Spaces, district-wide experiences, and corporate/private event sales across the immersive spaces and below ground venues Outernet Live and The Lower Third.

You will report into the Chief Growth Officer, supporting to drive forward the existing joined-up event sales strategy, aligning experiential and venue sales teams to maximise revenue, streamline pipeline management, and unlock cross-selling opportunities across the full Outernet estate.

As a key member of the commercial leadership team, you will position Outernet as a leading destination for brand experiences and private events, acting as a senior client lead, team advisor, escalation point and internal connector across sales, creative, and delivery alongside working with consultants Legends Global to optimise approach.

Key Responsibilities are, but not limited to

• Strategic Leadership
• Own and deliver revenue targets across Experiential, Events, and Venue Event Sales (Now spaces, Outernet Live & The Lower Third).
• Drive forward existing integrated sales strategy across experiential activations and corporate/venue events to support the chief of growth.
• Align all event-related commercial activity with the Company’s wider growth strategy including leveraging the Legends Global partnership/other existing partnerships
• Drive packaging, and commercial positioning across both experiential and venue event offerings.
• Continue driving proactivity around calendar moments, cultural opportunities, and sector targets to proactively drive brand and corporate event revenue.
• Position Outernet as a market leader in brand experiences and events.
• Client & Agency Relationships
• Act as senior commercial lead across brands and agencies (experiential, media/outdoor, venue finders)
• Build and grow relationships with experiential agencies, brand marketers, and corporate bookers. Support the team in doing so.
• Oversee high-value pitches and negotiations across experiential activations and venue-based brand/corporate events.
• Support team to translate client objectives into innovative, commercially viable event solutions across the estate.
• Ensure exceptional client experience, driving repeat business and long-term partnerships.
• Commercial Integration: Experiential & Venue Events
• Lead a fully integrated commercial function, bringing together experiential and venue event sales teams.
• Drive cross-selling between immersive brand activations and venue-based event opportunities.
• Oversee all pipeline and CRM approach across both event sales revenue streams.
• Oversee the team to follow existing processes for managing both bespoke experiential briefs and venue event enquiries.
• Ensure alignment in commercial standards, reporting, and ways of working across teams.
• Project Oversight
• Oversee the response to all experiential and venue event briefs, ensuring high-quality, commercially and creatively strong proposals.
• Collaborate closely with the team, Creative Studio and programming teams to develop compelling brand-led experiences and event concepts that drive profit, fame & industry recognition/awards
• Ensure smooth handover process is followed across the team to Client Experience, Operations, and Technical teams.
• Maintain oversight of key projects to ensure successful delivery and client satisfaction.
• Apply learnings from live activations to inform future sales strategy and product development.
• Lead and develop a high-performing, integrated Events, Experiential & Venue Event Sales team.
• Directly manage senior team members, including the Events & Experiential Business Lead and Venue Sales lead nurturing and growing their development - empowering them & coaching them to lead the wider team tracking Sales Plans & KPIs in line with business objectives.
• Continue the collaborative, commercially focused culture with shared ownership of targets.
• Cross-Functional Collaboration
• Work closely with Media Sales, New Business/Partnerships, Creative, Programming, Legends Global, Marketing, Client Experience, and Operations teams.
• Lead team to integrate experiential and venue event opportunities into wider commercial and media partnerships.
• Ensure all opportunities are operationally feasible and commercially sound.
• Performance Tracking & Reporting
• Maintain clear oversight of pipeline, forecasting, and revenue performance
• Track key metrics including conversion rates, booking value, repeat business, and profitability margins (always aiming for 70%).
• Deliver regular reporting and updates to senior leadership & Chief Growth Officer
• Manage budgets and ensure strong commercial discipline across all event activity.
• Use data and insights to drive continuous improvement and growth.
• Champion Outernet’s values and foster a high-performance, entrepreneurial culture.
• Encourage innovation, collaboration, proactivity and accountability across the team.
• Lead by example in building a positive and ambitious working environment.
• Support personal development and performance management across the team.

Qualifications

• You will combine strong commercial instincts with hands on experience of delivering experiential activations, live events or venue based projects, enabling you to confidently translate ambitious client ideas into winning briefs and delivering commercially and creatively successful experiences
• 10+ years' commercial experience across experiential, events, sponsorship, venue sales or partnerships
• A proven track record of delivering significant revenue growth
• Strong agency, brand and corporate client relationships
• Experience leading and developing high-performing sales teams
• An entrepreneurial, proactive mindset with a passion for live experiences, culture and innovation

Benefits

• 24 Annual Leave days
• Medical Insurance (after three months)
• Life Assurance (after three months)
• Mintago – pension salary sacrifice, access to retail vouchers, salary sacrifice across childcare
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