At a Glance
- Tasks: Drive go-to-market strategies for innovative mobility products and engage with diverse audiences.
- Company: Join Roamly, a pioneering company in autonomous mobility and digital insurance.
- Benefits: Competitive pay, equity options, comprehensive health benefits, and flexible work-life balance.
- Other info: Dynamic team environment with significant growth opportunities in a fast-paced industry.
- Why this job: Be at the forefront of transforming mobility with cutting-edge AI-driven marketing strategies.
- Qualifications: 4+ years in product marketing, strong storytelling skills, and an entrepreneurial mindset.
The predicted salary is between 60000 - 80000 £ per year.
About Roamly
At Roamly, we are transition-engineering the future of autonomous mobility and travel through digital insurance, marketplaces and professional software for autonomous mobility entrepreneurs. We’ve evolved from powering the world’s leading Campervan / Caravan rental marketplace into a vertically integrated mobility ecosystem powering the world of insurance, hospitality and auto, EV and AV sectors.
We are looking for strategic, high-growth Product Marketing Managers to own the go-to-market strategies for our portfolio of industry-defining B2B and B2C brands. You will be dedicated to driving adoption, engagement, and retention for one or more of our core products:
- Wheelbase: The premium fleet management software powering ride sharing, taxi operator and rental businesses globally.
- Roamly: AI first insurance platform that is purpose-built for the mobility markets, offering specialized insurance for Autos, EVs, AVs, Campervans, RVs, and commercial marketplace insurance.
- Roamly Carshare: Our fast growing specialized vehicle insurance and marketplace solutions.
- Ride.Auto: Our cutting-edge platform streamlining alternative vehicle transactions in the marketplace economy.
Our Philosophy: Built In-Person, Powered by AI
We build in person because we have learned this is where ideas collide in real time. In the AI era, hybrid models create a drag coefficient that slows down momentum and dilutes collaboration. We move fast, we iterate constantly, and we do it together under one roof and we work at high velocity. No hours wasted chasing people down on Zoom meetings - it’s all together making decisions fast and with clarity.
We are looking for doers, not delegators. We want hardcore, entrepreneurial people with a builder mindset—individuals who treat the product as their own business, thrive on high accountability, and want to build the future of our industry face-to-face with their peers.
Furthermore, we are looking for candidates who are AI Native. We don't do things the old way. We want AI pioneers who actively use agentic systems and tools to supercharge their workflows, scale output, and fundamentally transform how product marketing activities are executed.
About the Role:
As an AI-Native Product Marketer at Roamly U.K., you will sit at the intersection of Product, Sales, Operations, and Creative. Reporting directly to the CMO, you will leverage advanced AI workflows alongside sharp human intuition to translate complex product features into compelling, value-driven narratives. You will own the end-to-end go-to-market (GTM) strategy, from initial audience research and positioning to launch execution and post-launch optimization.
Key Responsibilities & Deliverables
- Go-to-Market Ownership: Develop and execute high-velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
- AI-Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
- Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
- Cross-Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high-converting campaigns.
- Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
- Data-Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.
Who You Are (Candidate Profile)
- AI Native: You do not believe in doing things the old way. You disagree with the statements, “It has always been done this way, or that is how things are done”. You have a deeply integrated stack of AI tools and methodologies that you use to automate administrative drag, scale asset creation, and analyze data. You are focused on how AI can transform product and marketing activities.
- Founder Mindset: An entrepreneurial, high-agency individual who takes extreme ownership of their products and outcomes.
- Experience: 4+ years of dedicated Product Marketing experience, ideally within SaaS, marketplace, fintech, or insurtech environments.
- Superb Storytelling: Exceptional communication skills with a knack for turning complex technical features into emotional, benefit-driven copy—knowing exactly how to co-pilot with AI to elevate creative output.
- Analytical Mindset: Comfortable diving into data (SQL, Analytics, custom dashboards, or similar) to extract actionable insights and back up your strategic decisions.
- Strong Collaborator: Ready to collaborate daily and thrive in a high-energy, high-velocity environment.
Why You’ll Love Working at Roamly UK
We are defining the future of autonomous mobility by powering Pros around the world who are the next mobility entrepreneurs in the ride-sharing, rental and taxi operator services markets.
- Competitive Compensation
- Growth Opportunity: Join a company in its early stages and help build its foundation for success.
- Equity: Opportunity to earn equity compensation.
- Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) [Match], and Flexible PTO.
- Work-Life Balance: Platform rental credits so you can experience our ecosystem firsthand.
Roamly - Product Marketing Manager (UK) employer: Outdoorsy
At Roamly, we are not just shaping the future of autonomous mobility; we are fostering a dynamic work culture that thrives on collaboration and innovation. As a Product Marketing Manager in the UK, you will enjoy competitive compensation, comprehensive benefits including 100% company-paid medical premiums, and the chance to earn equity while working alongside passionate individuals who share a builder mindset. With ample growth opportunities in a fast-paced environment, Roamly is the perfect place for those looking to make a meaningful impact in the mobility sector.
StudySmarter Expert Advice🤫
We think this is how you could land Roamly - Product Marketing Manager (UK)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Outdoorsy!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Outdoorsy would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Outdoorsy through your school's career services!
We think you need these skills to ace Roamly - Product Marketing Manager (UK)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Roamly - Product Marketing Manager (UK), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Roamly - Product Marketing Manager (UK) position at Outdoorsy. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Outdoorsy
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
