At a Glance
- Tasks: Drive go-to-market strategies for innovative mobility products and engage with diverse audiences.
- Company: Join Roamly, a pioneering company in autonomous mobility and digital insurance.
- Benefits: Competitive pay, equity options, comprehensive health benefits, and flexible PTO.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be at the forefront of transforming mobility with cutting-edge AI tools and entrepreneurial spirit.
- Qualifications: 4+ years in product marketing, strong storytelling skills, and an analytical mindset.
The predicted salary is between 60000 - 80000 £ per year.
About Roamly
At Roamly, we are transition‑engineering the future of autonomous mobility and travel through digital insurance, marketplaces and professional software for autonomous mobility entrepreneurs. We’ve evolved from powering the world’s leading Campervan / Caravan rental marketplace into a vertically integrated mobility ecosystem powering the world of insurance, hospitality and auto, EV and AV sectors. We are looking for strategic, high-growth Product Marketing Managers to own the go‑to‑market strategies for our portfolio of industry‑defining B2B and B2C brands.
You will be dedicated to driving adoption, engagement, and retention for one or more of our core products:
- Wheelbase: The premium fleet management software powering ride sharing, taxi operator and rental businesses globally.
- Roamly: AI first insurance platform that is purpose‑built for the mobility markets, offering specialized insurance for Autos, EVs, AVs, Campervans, RVs, and commercial marketplace insurance.
- Roamly Carshare: Our fast growing specialized vehicle insurance and marketplace solutions.
- Ride.Auto: Our cutting‑edge platform streamlining alternative vehicle transactions in the marketplace economy.
Our Philosophy: Built In‑Person, Powered by AI
We build in person because we have learned this is where ideas collide in real time. In the AI era, hybrid models create a drag coefficient that slows down momentum and dilutes collaboration. We move fast, we iterate constantly, and we do it together under one roof and we work at high velocity. No hours wasted chasing people down on Zoom meetings - it’s all together making decisions fast and with clarity. We are looking for doers, not delegators. We want hardcore, entrepreneurial people with a builder mindset—individuals who treat the product as their own business, thrive on high accountability, and want to build the future of our industry face‑to‑face with their peers. Furthermore, we are looking for candidates who are AI Native. We don't do things the old way. We want AI pioneers who actively use agentic systems and tools to supercharge their workflows, scale output, and fundamentally transform how product marketing activities are executed.
About the Role:
As an AI‑Native Product Marketer at Roamly U.K., you will sit at the intersection of Product, Sales, Operations, and Creative. Reporting directly to the CMO, you will leverage advanced AI workflows alongside sharp human intuition to translate complex product features into compelling, value‑driven narratives. You will own the end‑to‑end go‑to‑market (GTM) strategy, from initial audience research and positioning to launch execution and post‑launch optimization.
Key Responsibilities & Deliverables:
- Go‑to‑Market Ownership: Develop and execute high‑velocity GTM strategies for new product launches, feature updates, and geographic expansions across the portfolio.
- AI‑Driven Positioning & Messaging: Utilize AI tools to scale, test, and refine clear, differentiated value propositions and messaging frameworks that resonate with our distinct B2B and B2C audiences.
- Customer Insights & Segmentation: Conduct deep market research, competitive analysis, and sentiment analysis—leveraging AI to synthesize user data and uncover customer pain points and buying behaviors faster.
- Cross‑Functional Collaboration: Partner closely with Product Management to influence the product roadmap, and collaborate directly with Growth Marketing and Creative teams to build high‑converting campaigns.
- Sales & Operations Enablement: Rapidly build and scale impactful sales collateral, case studies, product guides, and training materials to enable our sales and support teams to win.
- Data‑Driven Optimization: Define, monitor, and report on key product marketing metrics (e.g., feature adoption, conversion rates, churn reduction) to continually optimize GTM performance.
Who You Are (Candidate Profile):
- AI Native: You do not believe in doing things the old way. You disagree with the statements, “It has always been done this way, or that is how things are done”. You have a deeply integrated stack of AI tools and methodologies that you use to automate administrative drag, scale asset creation, and analyze data. You are focused on how AI can transform product and marketing activities.
- Founder Mindset: An entrepreneurial, high‑agency individual who takes extreme ownership of their products and outcomes.
- Experience: 4+ years of dedicated Product Marketing experience, ideally within SaaS, marketplace, fintech, or insurtech environments.
- Superb Storytelling: Exceptional communication skills with a knack for turning complex technical features into emotional, benefit‑driven copy—knowing exactly how to co‑pilot with AI to elevate creative output.
- Analytical Mindset: Comfortable diving into data (SQL, Analytics, custom dashboards, or similar) to extract actionable insights and back up your strategic decisions.
- Strong Collaborator: Ready to collaborate daily and thrive in a high‑energy, high‑velocity environment.
Why You’ll Love Working at Roamly UK:
We are defining the future of autonomous mobility by powering Pros around the world who are the next mobility entrepreneurs in the ride‑sharing, rental and taxi operator services markets.
- Competitive Compensation
- Growth Opportunity: Join a company in its early stages and help build its foundation for success.
- Equity: Opportunity to earn equity compensation.
- Comprehensive Benefits: 100% company‑paid medical premiums for employees, 401(k) [Match], and Flexible PTO.
- Work‑Life Balance: Platform rental credits so you can experience our ecosystem firsthand.
Product Marketing Manager - Roamly UK employer: Outdoorsy
At Roamly UK, we are at the forefront of redefining autonomous mobility, offering a dynamic work environment that fosters innovation and collaboration. Our commitment to employee growth is evident through competitive compensation, equity opportunities, and comprehensive benefits, including 100% company-paid medical premiums and flexible PTO. Join us in a high-energy culture where your entrepreneurial spirit can thrive as we build the future of mobility together.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Roamly UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can drive adoption and engagement for products, just like we do at Roamly. Make it easy for potential employers to see what you bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their go-to-market strategies and think about how you can contribute. At Roamly, we value those who can leverage AI tools and methodologies, so be ready to discuss how you can apply these in your role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Product Marketing Manager - Roamly UK
Some tips for your application 🫡
Show Your Passion for AI:Make sure to highlight your experience with AI tools and how you've used them to transform marketing activities. We want to see that you're not just familiar with AI, but that you actively embrace it in your work.
Craft a Compelling Narrative:When writing your application, focus on storytelling. Use clear, engaging language to explain how your past experiences align with the role. Remember, we love candidates who can turn complex ideas into relatable stories!
Demonstrate Your Entrepreneurial Spirit:We’re looking for doers! In your application, share examples of how you've taken ownership of projects or initiatives. Show us that you have a founder mindset and are ready to take charge of your work.
Tailor Your Application:Don’t just send a generic application. Tailor your CV and cover letter to reflect the specific skills and experiences that match the Product Marketing Manager role at Roamly. We appreciate attention to detail and a personal touch!
How to prepare for a job interview at Outdoorsy
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Roamly's products and services. Dive deep into the features of Wheelbase, Roamly, and Ride.Auto. Be ready to discuss how you would position these products in the market and what unique value propositions they offer.
✨Showcase Your AI Savvy
Since Roamly is looking for AI Native candidates, come prepared to discuss the AI tools and methodologies you've used in your previous roles. Share specific examples of how you've leveraged AI to enhance product marketing strategies or streamline processes.
✨Demonstrate Your Entrepreneurial Spirit
Roamly values a founder mindset, so be ready to share instances where you've taken ownership of a project or initiative. Highlight your ability to work independently, make decisions quickly, and drive results in a fast-paced environment.
✨Prepare for Collaborative Scenarios
Expect questions about cross-functional collaboration. Think of examples where you've worked closely with product management, sales, or creative teams. Emphasise your communication skills and how you’ve successfully navigated different perspectives to achieve common goals.
