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- Tasks: Lead and craft compelling copy for global campaigns across various channels.
- Company: On is a dynamic brand focused on storytelling in sportswear and community engagement.
- Benefits: Enjoy a creative environment, leadership opportunities, and the chance to shape impactful narratives.
- Why this job: Join an award-winning team that values innovation and creativity in storytelling.
- Qualifications: 6+ years of copywriting experience, preferably in fashion or sportswear.
- Other info: Be part of a culture that champions bravery and originality in every project.
The predicted salary is between 43200 - 72000 £ per year.
At On, we believe in the power of storytelling. Whether it’s celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We’re looking for a highly experienced storyteller to craft copy across our global campaigns.
You’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. You’ll also lead direct reports, guiding and coaching to craft compelling work. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.
Your mission:
- Partner with creative directors and art directors to concept and execute innovative campaigns across all channels, including OOH, digital DTC, CRM, paid media, and retail.
- Deliver TOV frameworks, messaging hierarchies, scripts, and OOH.
- As a brand champion, uphold and evolve On’s distinctive voice, ensuring it remains fearless and unconventional.
- Deliver a consistently high standard of copy across all channels, ensuring messaging is impactful and results-oriented.
- Lead your campaigns and team to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
- Manage multiple campaigns simultaneously, providing valuable feedback, and coaching your team to make sound creative decisions independently.
- Exemplify strong leadership for the copy team, championing the On Spirits, and actively contributing to company culture and events.
Your story:
- A dynamic, experienced copywriter with 6+ years of experience as a copywriter on global advertising and/or marketing campaigns, ideally in the fashion or sportswear industry, brand side, or at an agency.
- As an agile, confident storyteller, you know how to craft TOV strategies and compelling messages – whether that’s a film script, tagline, OOH, or launch email.
- You deeply understand digital user journeys, especially for global brands, and know how to optimize collection pages, landing pages, and other touchpoints to drive meaningful action.
- Your experience using digital metrics to inform your copy decisions ensures that your words don’t just engage – they perform.
- Whether working independently or collaborating with multiple stakeholders, you confidently challenge the status quo, push creative boundaries, and champion innovative ideas that drive commercial results.
- You’re comfortable leading complex projects and initiatives that significantly impact the business.
- You know how to lead and inspire your reports, identify underlying issues and root causes, and seek solutions to problems.
- You have a deep knowledge of, and experience in, culture, fashion, and performance apparel.
On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.
Senior Copy Lead – Campaigns at On employer: Outdoor Industry Compass
Contact Detail:
Outdoor Industry Compass Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copy Lead – Campaigns at On
✨Tip Number 1
Familiarise yourself with On's brand voice and storytelling style. Dive into their campaigns and social media to understand how they communicate with their audience. This will help you align your ideas with their vision during interviews.
✨Tip Number 2
Prepare to discuss your previous work in detail, especially projects that showcase your leadership and storytelling skills. Be ready to explain how you’ve successfully managed teams and delivered impactful campaigns in the past.
✨Tip Number 3
Stay updated on current trends in fashion and sportswear, as well as digital marketing strategies. Being knowledgeable about industry trends will demonstrate your passion and ability to contribute innovative ideas to On's campaigns.
✨Tip Number 4
Network with professionals in the industry, particularly those who have experience in copywriting for global brands. Engaging with others can provide insights and potentially valuable connections that may help you stand out in the application process.
We think you need these skills to ace Senior Copy Lead – Campaigns at On
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the Senior Copy Lead position at On. Tailor your application to highlight how your experience aligns with their need for a dynamic storyteller.
Showcase Your Storytelling Skills: In your CV and cover letter, provide examples of your previous work that demonstrate your ability to craft compelling narratives. Highlight specific campaigns you've worked on, especially in the fashion or sportswear industry, to showcase your relevant experience.
Emphasise Leadership Experience: Since the role involves leading a team, be sure to include details about your leadership experience. Discuss how you've guided and inspired teams in the past, and how you foster creativity and motivation among your reports.
Tailor Your Tone of Voice: On values a distinctive voice, so ensure your application reflects this. Use a confident and engaging tone in your writing that mirrors the brand's fearless and unconventional spirit. This will help demonstrate your fit for the company culture.
How to prepare for a job interview at Outdoor Industry Compass
✨Showcase Your Storytelling Skills
As a Senior Copy Lead, storytelling is at the heart of your role. Prepare examples of your past work that highlight your ability to craft compelling narratives across various channels. Be ready to discuss how you tailored your messaging for different audiences and platforms.
✨Demonstrate Leadership Experience
Since you'll be leading a team, it's crucial to showcase your leadership skills. Share specific instances where you've guided and inspired your team to achieve creative goals. Discuss your approach to providing feedback and fostering a collaborative environment.
✨Understand On's Brand Voice
Familiarise yourself with On's distinctive voice and values before the interview. Be prepared to discuss how you would uphold and evolve this voice in your copy. Consider how your personal style aligns with their fearless and unconventional approach.
✨Prepare for Creative Challenges
Expect to face creative challenges during the interview. Think about how you would approach conceptualising campaigns that push boundaries. Be ready to discuss your thought process and how you would collaborate with Creative Directors and Art Directors to bring innovative ideas to life.
