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- Tasks: Lead marketing and admissions strategy for inclusive schools, driving growth and performance.
- Company: Join Outcomes First Group, a top provider of special needs education in the UK.
- Benefits: Enjoy flexible work options, competitive salary, and comprehensive wellbeing support.
- Why this job: Make a real impact on education while enjoying a great work-life balance.
- Qualifications: Senior leadership experience in sales and marketing, preferably in education.
- Other info: Be part of a collaborative team dedicated to shaping the future of education.
The predicted salary is between 96000 - 144000 £ per year.
At OFG we allow for greater work life balance and extra time to do the things you love outside work. In 2025, Outcomes First Group were officially certified as a 'Great Place to Work' for the sixth year running.
Location: Remote | Regular travel to school sites across the UK.
Hours: 37.5 hours per week | Monday–Friday
Salary: Up to £120k + OTE depending on experience
Contract: Permanent | Full Time
UK applicants only | No sponsorship
About us: At Outcomes First Group, we believe every child can thrive when given the right environment for success. As one of the world's leading providers in our sector, we deliver exceptional, research-led education tailored to each individual, with smaller class sizes and personalised learning plans. Blenheim Schools is Outcomes First Group's newly acquired all-ability schools' division, delivering inclusive, high-quality education for pupils of all abilities. Blenheim Schools combine strong academic foundations with a personalised, pupil-centred approach, supporting sustainable growth while maintaining educational integrity and quality.
About the Role: The Marketing and Admissions Director will set and own the sales and marketing strategy for Blenheim Schools. The role owns the end-to-end commercial funnel, from market positioning and demand generation through to admissions strategy and conversion, ensuring growth is aligned to school capacity, educational delivery and long-term sustainability. The role is accountable for delivering enquiry, conversion and revenue growth targets across Blenheim Schools. This includes ownership of sales performance, forecasting and commercial optimisation across the full admissions pipeline. This role leads a multi-disciplinary team including Blenheim Admissions, School Marketing Managers and Digital Marketing, setting clear priorities, frameworks and performance expectations while enabling strong local delivery at school level.
Key Responsibilities:
- Strategy & Leadership: Set and own the sales, marketing for Blenheim Schools. Supporting marketing within SEN to local authorities and parents. Translate group and divisional priorities into clear, executable plans. Act as a senior leader within the Commercial team.
- Growth & Commercial Performance: Own the full enquiry-to-placement funnel, ensuring strong pipeline health and conversion. Balance growth ambitions with school capacity, cohort planning and readiness. Drive the Admissions team performance across schools to deliver ahead of target mentality. Use insight and data to drive decision-making, prioritisation and investment.
- Blenheim Admissions Leadership: Provide strategic leadership to the Blenheim Admissions team. Ensure admissions frameworks, standards and forecasting are robust and scalable. Maintain oversight of risk, safeguarding and reputational considerations within admissions.
- Marketing & Brand Leadership for Blenheim and SEN: Lead marketing strategy across schools using both traditional and digital channels. Ensure consistent brand positioning, messaging and quality across Blenheim Schools and SEN. Oversee school-level marketing delivery and central digital capability.
- Team Leadership & Capability: Lead, develop and performance-manage a high-performing team. Set clear objectives, ways of working and accountability across functions. Build capability to support growth across a multi-site school group.
- Stakeholder & Governance: Work closely with school leaders to align growth plans with educational delivery. Partner with central functions including finance, education and operations. Provide clear reporting and assurance to the Managing Director and Group stakeholders.
- Sales Leadership: Own sales performance across the enquiry-to-placement pipeline. Set and monitor sales targets, KPIs and forecasting models. Lead the development of sales frameworks and conversion strategies. Ensure consistent, high-quality sales practices across all admissions teams. Drive proactive outreach to local authorities, parents and referral partners.
Experience:
- Essential: Senior leadership experience across sales and marketing. Proven experience driving growth within education or a comparable regulated, multi-site environment. Strong commercial mindset with the ability to balance growth and risk. Experience leading multi-disciplinary teams. Confident using data and insight to drive strategy and performance. Excellent stakeholder management skills at senior level.
- Desirable: Experience within independent, international or all-ability school settings. Background in private equity-backed or high-growth organisations. Experience leading admissions or enrolment functions. Experience scaling or integrating newly acquired schools. Familiarity with digital marketing and performance analytics. Experience leading marketing functions.
Why Join Us?
Outcomes First Group is the UK's largest independent provider of high-quality special needs education, operating across England, Scotland, and Wales. Our divisional brands include Acorn Education, Options Autism, Blenheim Schools, and Momenta Connect. By joining our central teams, you'll help shape strategy, provide expert support, and drive continuous improvement across a growing organisation renowned for quality, impact, and innovation. We value collaboration, professionalism, and creativity, offering the opportunity to influence change at scale while staying true to our core values of care, aspiration, and inclusion.
Benefits:
- Life Assurance
- Pension scheme with flexible contribution options
- 'Your Wellbeing Matters' – mental and physical health support
- Family Growth Support, including enhanced maternity and paternity leave
- Flexible benefits via Vista, including discounts, Cycle to Work, Electric Car Scheme, critical illness cover, and more
We are committed to safeguarding and promoting the welfare of children and young people. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS. We are an Equal Opportunities Employer. We reserve the right to close the vacancy early if a high volume of suitable applications is received. Outcomes First Group is committed to a fair, thorough, and efficient recruitment process in line with Keeping Children Safe in Education. While we aim to keep applicants informed, we do not accept liability for any loss of earnings or costs incurred due to delays or changes in compliance processes. All stages are subject to safeguarding checks and statutory requirements, which may affect timescales.
Marketing & Admissions Director in Newcastle upon Tyne employer: Outcomes First Group
Contact Detail:
Outcomes First Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Admissions Director in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections in the education sector, especially those who might know about opportunities at Blenheim Schools. A friendly chat can sometimes lead to a job offer before it even hits the job boards.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in sales and marketing within education. This will give you an edge during interviews and show that you mean business.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the hiring managers or team leaders at Outcomes First Group. Express your interest and share how you can contribute to their mission.
✨Tip Number 4
Stay updated on industry trends! Follow relevant news and developments in the education sector. This knowledge will not only help you in interviews but also show that you're genuinely passionate about making a difference in children's lives.
We think you need these skills to ace Marketing & Admissions Director in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in sales and marketing, especially within the education sector. We want to see how your skills align with our mission at Blenheim Schools!
Showcase Your Leadership Skills: As a Marketing & Admissions Director, you'll be leading a team. Use your application to demonstrate your senior leadership experience and how you've successfully driven growth in previous roles. We love seeing examples of effective team management!
Be Data-Driven: We value insight and data in decision-making. Include specific metrics or achievements that showcase your ability to use data to drive strategy and performance. This will help us understand your commercial mindset better!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Outcomes First Group
✨Know Your Stuff
Before the interview, dive deep into Outcomes First Group's mission and values. Understand their approach to education and how Blenheim Schools fits into the bigger picture. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Marketing & Admissions Director, you'll be leading a multi-disciplinary team. Prepare examples of how you've successfully led teams in the past, focusing on strategy development and performance management. Highlight your ability to balance growth ambitions with operational realities.
✨Data-Driven Decision Making
Be ready to discuss how you've used data and insights to drive marketing strategies and admissions performance. Bring specific examples of how your analytical skills have led to successful outcomes in previous roles, especially in education or similar sectors.
✨Engage with Stakeholders
Stakeholder management is key in this role. Think of instances where you've effectively collaborated with senior leaders or external partners. Be prepared to discuss how you can align growth plans with educational delivery while maintaining strong relationships across functions.