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- Tasks: Create and optimise digital marketing campaigns to boost brand awareness and engagement.
- Company: Join Outcomes First Group, a leader in special needs education and care.
- Benefits: Enjoy a competitive salary, flexible benefits, and comprehensive wellbeing support.
- Why this job: Make a real difference in children's lives while advancing your digital marketing skills.
- Qualifications: Experience in digital marketing, SEO, and content creation is essential.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 54000 £ per year.
Salary: Up to 45,000 per annum not pro rata (dependent on experience and qualifications)
Location: Hybrid - 2 days Bolton office based.
Contract: Permanent
Hours: 37.5 hours per week, Monday - Friday
At Outcomes First Group, we believe every child can thrive when given the right environment for success. As one of the world's leading providers in our sector, we deliver exceptional, research-led education tailored to each individual, with smaller class sizes and personalised learning plans.
We are seeking a results-driven Senior Digital Marketing Specialist to join our team. This role will focus on developing, implementing, and optimising digital marketing campaigns across various channels to increase brand awareness, drive engagement, and generate leads. The ideal candidate is creative, analytical, and up-to-date with the latest digital trends.
- Develop and execute digital marketing campaigns across channels including social media, email, search engines (SEO/SEM), and display advertising.
- Monitor and analyze campaign performance using analytics tools (Google Analytics, social media insights, etc.).
- Manage content creation, including blog posts, social media content, graphics, and videos, ensuring alignment with brand guidelines.
- Optimise website and landing pages for SEO and conversion rate.
- Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).
- Collaborate with internal teams to create consistent messaging and brand voice across all digital platforms.
- Stay current with digital marketing trends, tools, and best practices, and suggest innovative strategies.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing, social media management, and/or content marketing.
- Strong knowledge of SEO, SEM, social media platforms, email marketing, and analytics tools.
- Creative thinker with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Experience with marketing automation tools (e.g., Graphic design or video editing skills (Adobe Creative Suite, Canva, etc.).
- Familiarity with e-commerce or B2B marketing strategies.
Outcomes First Group is committed to safeguarding and promoting the welfare of children and young people and we expect all employees to share this commitment and undertake appropriate checks. All applicants will be subject to social media checks and successful applicants to a fully enhanced DBS.
Senior Digital Marketing Specialist - SEO in Bolton employer: Outcomes First Group
Contact Detail:
Outcomes First Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist - SEO in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and projects. This is your chance to shine and demonstrate how you can bring value to the team at Outcomes First Group.
✨Tip Number 3
Prepare for the interview by researching the company and its mission. We want to see that you’re genuinely interested in empowering every child and how your skills can contribute to that vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Digital Marketing Specialist - SEO in Bolton
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Digital Marketing Specialist role. Highlight your experience with SEO, digital campaigns, and any relevant tools you've used. We want to see how your skills align with our mission!
Showcase Your Creativity: As a digital marketer, creativity is key! Include examples of past campaigns or projects that demonstrate your innovative thinking. Whether it's a unique social media strategy or a successful email campaign, let us see your flair!
Be Data-Driven: We love numbers! When discussing your previous roles, include metrics that showcase your impact. Did you increase engagement rates or boost website traffic? Quantifying your achievements will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Outcomes First Group!
How to prepare for a job interview at Outcomes First Group
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss the latest trends, tools, and techniques in SEO, as well as how you've applied them in past roles. This will show that you're not just familiar with the basics but are genuinely passionate about digital marketing.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've managed. Highlight the strategies you used, the tools you employed, and the results you achieved. Quantifying your success with metrics will make your achievements more impactful and memorable.
✨Familiarise Yourself with Their Brand
Take some time to research Outcomes First Group and their mission. Understand their brand voice and values, and think about how you can align your digital marketing strategies with their goals. This will demonstrate your genuine interest in the company and how you can contribute to their vision.
✨Prepare Questions to Ask
Interviews are a two-way street, so come prepared with thoughtful questions. Ask about their current digital marketing strategies, challenges they face, or how they measure success. This shows that you're engaged and eager to understand how you can fit into their team.