At a Glance
- Tasks: Lead performance marketing and digital experience to drive family membership growth.
- Company: Join OurHouse, a community-focused company making family life easier.
- Benefits: Competitive salary, private medical insurance, and family membership perks.
- Other info: Be part of a fast-scaling team that values growth and community.
- Why this job: Make a real impact on families while shaping our digital presence.
- Qualifications: Experience in performance marketing with hands-on skills in Google Ads and Meta Ads.
The predicted salary is between 63000 - 77000 £ per year.
Own the engine behind Our House's growth
Our House exists to make family life easier.
Our Houses bring childcare, play, wellness, food, workspace and community under one roof.
They are places where families feel welcomed, supported and part of something real.
Every family that joins us starts online.
We're looking for the person who will make sure they find us, love what they see and become members.
THE ROLE
Reporting to our Marketing Director, you'll own member acquisition across every paid and digital channel.
You'll also personally own the website that turns prospective families into members.
As the Marketing Director's right hand on budget and performance, you'll build the forecasts, models and reporting that connect marketing spend to membership growth.
This isn't a campaign manager role, and it isn't a purely strategic one.
You'll work hands-on in ad platforms and our CMS, and you'll lead website builds and redesigns with our agency.
You'll partner closely with Membership, CRM, Brand, Product, Tech and FP&A.
WHAT YOU'LL DO
- Own paid media strategy and delivery across search, social, display, programmatic and offline channels, against clear CPA, ROAS and volume targets
- Rebalance channel investment based on marginal return, club capacity and growth priorities
- Own website conversion, from UX improvements and CRO testing to day-to-day content updates in the CMS
- Lead website builds and redesigns end to end, from scoping and briefing through to launch and iteration
- Lead SEO across technical, on-page and content, along with local search and our visibility in AI and LLM search
- Own the performance marketing budget, building forecasts and models with FP&A and presenting clear ROI to leadership
- Define our measurement and attribution approach, and run a rolling programme of tests across channels, creative and landing pages
- THIS ROLE WILL SUIT SOMEONE WHO
- Has led performance marketing in a multi-site consumer brand, ideally in fitness, wellness, hospitality or subscription
- Works hands-on in Google Ads and Meta Ads, rather than only overseeing the people who do
- Can show CPA or ROAS improving over time, with real ownership of a budget
- Thinks in revenue and unit economics, not just impressions and clicks
- Is confident with attribution models, BI tools and test design, and challenges data that doesn't add up
- Brings strong SEO knowledge, with a clear point of view on AI and LLM search
- Turns complex performance data into a clear commercial story for senior stakeholders
- NICE TO HAVE
- Experience with CRO and A/B testing at scale
- Familiarity with Hub Spot or similar CRM and lifecycle platforms
- Experience marketing membership or subscription products
- Experience planning and measuring offline channels
- Experience planning jointly with FP&A or finance teams
- HOW WE WORK
Our values are For the Family, The Little Things, It Takes a Village and Grow with Purpose. They shape how we treat our members, our teams and each other.
WHAT WE OFFER
- Competitive salary, shared at first conversation
- Private medical insurance and life assurance
- Our House family membership
- Real development and growth in a fast-scaling group
Our House is an equal opportunities employer. We welcome applications from everyone and are committed to building a team that reflects the families we serve.
Head of Performance Marketing & Digital Experience employer: OurHouse
At OurHouse, we pride ourselves on creating a nurturing environment for both our staff and the families we serve. As a Chef de Partie in Kensal Rise, you'll enjoy a supportive work culture that values teamwork and personal growth, alongside competitive salaries, free meals, and access to an on-site gym. Join us to be part of a kitchen that not only delivers exceptional food but also fosters a sense of community and belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing & Digital Experience
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OurHouse and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OurHouse are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OurHouse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OurHouse. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing & Digital Experience
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OurHouse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OurHouse:Show us that you’ve done your homework! In your application, briefly mention what you admire about OurHouse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OurHouse
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OurHouse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OurHouse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
