Head of Performance Marketing & Digital Experience - London
Own the engine behind OurHouse's growth
OurHouse exists to make family life easier. Our Houses bring childcare, play, wellness, food, workspace and community under one roof. They are places where families feel welcomed, supported and part of something real. Every family that joins us starts online. We're looking for the person who will make sure they find us, love what they see and become members.
THE ROLE
Reporting to our Marketing Director, you'll own member acquisition across every paid and digital channel. You'll also personally own the website that turns prospective families into members. As the Marketing Director's right hand on budget and performance, you'll build the forecasts, models and reporting that connect marketing spend to membership growth.
This isn't a campaign manager role, and it isn't a purely strategic one. You'll work hands-on in ad platforms and our CMS, and you'll lead website builds and redesigns with our agency. You'll partner closely with Membership, CRM, Brand, Product, Tech and FP&A.
WHAT YOU'LL DO
Own paid media strategy and delivery across search, social, display, programmatic and offline channels, against clear CPA, ROAS and volume targets
Rebalance channel investment based on marginal return, club capacity and growth priorities
Own website conversion, from UX improvements and CRO testing to day-to-day content updates in the CMS
Lead website builds and redesigns end to end, from scoping and briefing through to launch and iteration
Lead SEO across technical, on-page and content, along with local search and our visibility in AI and LLM search
Own the performance marketing budget, building forecasts and models with FP&A and presenting clear ROI to leadership
Define our measurement and attribution approach, and run a rolling programme of tests across channels, creative and landing pages
THIS ROLE WILL SUIT SOMEONE WHO
Has led performance marketing in a multi-site consumer brand, ideally in fitness, wellness, hospitality or subscription
Works hands-on in Google Ads and Meta Ads, rather than only overseeing the people who do
Can show CPA or ROAS improving over time, with real ownership of a budget
Thinks in revenue and unit economics, not just impressions and clicks
Is confident with attribution models, BI tools and test design, and challenges data that doesn't add up
Brings strong SEO knowledge, with a clear point of view on AI and LLM search
Turns complex performance data into a clear commercial story for senior stakeholders
NICE TO HAVE
Experience with CRO and A/B testing at scale
Familiarity with HubSpot or similar CRM and lifecycle platforms
Experience marketing membership or subscription products
Experience planning and measuring offline channels
Experience planning jointly with FP&A or finance teams
HOW WE WORK
Our values are For the Family, The Little Things, It Takes a Village and Grow with Purpose. They shape how we treat our members, our teams and each other.
WHAT WE OFFER
Competitive salary, shared at first conversation
Private medical insurance and life assurance
OurHouse family membership
Real development and growth in a fast-scaling group
If you want to build the growth engine for a brand families genuinely love, we'd like to hear from you.
OurHouse is an equal opportunities employer. We welcome applications from everyone and are committed to building a team that reflects the families we serve.
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Head of Performance Marketing & Digital Experience - London in City of London employer: OurHouse
At OurHouse, we pride ourselves on creating a nurturing environment for both our staff and the families we serve. As a Chef de Partie in Kensal Rise, you'll enjoy a supportive work culture that values teamwork and personal growth, alongside competitive salaries, free meals, and access to an on-site gym. Join us to be part of a kitchen that not only delivers exceptional food but also fosters a sense of community and belonging.
