Senior UX Writer Hybrid - London, England

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We’ve helped 2.5 million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team.

As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Join Oura in shaping how millions of people connect with their health through words, empathy, and AI. At Oura, we’re building the future of personal health, powered by science, guided by our signature tone of voice, and made possible through thoughtful design. Our goal is to make every in‑app interaction feel supportive, trustworthy, and empowering – whether it’s crafted by a human or co‑created with AI.

We’re looking for an experienced, London‑based Senior UX Writer who’s excited to work at the intersection of health, behaviour, and technology. An ideal candidate can write with heart and precision, and sees AI not as a shortcut, but as a creative partner. This is a unique opportunity to shape how Oura communicates with its members around the world, both with human and AI writers that speak with clarity, empathy, and care.

About This Role

As a Senior UX Writer at Oura, you’ll work across squads and disciplines to craft in‑app copy that makes complex health insights feel human, personal, and actionable. You’ll also help evolve how AI contributes to that experience by designing prompts, refining outputs, and ensuring Oura’s voice and values carry through every AI‑powered interaction. You’ll collaborate closely with design, product, science, engineering, research, and localization teams to create consistent, globally resonant in‑app guidance mainly in our iOS and Android apps. You’ll be both a writer and a systems thinker, helping shape how language supports our members at scale, but meeting each member as they are, where they are. You’ll be joining a UX writing team spread across Finland and the greater New York area, with the opportunity to work from our London office and connect with local team members on‑site.

What You’ll Do

• Write thoughtful, creative and concise English UX copy that helps our members understand and act on their health data.
• Co‑create with AI, integrating it into your writing process in a way that’s purposeful and creative.
• Work together with our feature squads in content design all the way from feature discovery work to in‑app copy implementation, driving relevant review and approval processes.
• Design and refine prompts to guide our in‑app AI Advisor toward tone‑aligned, high‑quality language.
• Collaborate cross‑functionally to ensure clarity and consistency in our health guidance across touchpoints.
• Advocate for Oura’s signature tone of voice across both human‑ and AI‑generated content.

What We Are Looking For

• Proven hands‑on UX writing experience, preferably in the field of health and/or wellness communications.
• A strong understanding of tone, clarity, and emotional nuance in digital products, and the ability to work within an established voice.
• Demonstrated experience using AI or LLMs as creative tools whether for prompting, prototyping, or scaling.
• Curiosity and openness: you’re someone who learns fast, iterates often, and communicates well across disciplines.
• A genuine passion for helping people live better, healthier lives through accessible technology and compassionate language.

Bonus Points For

• Background in health, behavioural science, or related domains.
• Experience in writing for multilingual or global audiences.
• Familiarity with UX research methods or user testing of content.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, colour, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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