CRM Strategist in West Bromwich

Dept: Customer Marketing & Experience Team

Location: Bristol (Hybrid)

Our Media is a leading special-interest content business, based in the buzzing, creative city of Bristol. We help our audiences pursue their passions through highly trusted, original content – in print, video and online.

We are seeking a strategic and hands-on CRM Strategist to lead our CRM strategy, audience segmentation, journey automation and data compliance. This role will shape how we communicate with our subscribers, new prospects and wider audiences, delivering timely, relevant and personalised experiences that drive loyalty, engagement, and revenue growth.

As the CRM lead within the Customer Marketing & Experience team, you will work closely with lifecycle, campaign, brand and BI teams to design and execute CRM strategies that support subscriber journeys, audience growth and retention outcomes.

A bit about you:

• Proven experience as a CRM lead within a digital environment.
• Excellent written and verbal communication skills, with the ability to explain complex CRM concepts to non-technical audiences.
• Strong stakeholder management experience; able to align CRM activity with the needs of editorial, marketing, commercial and data teams.
• Demonstrable hands-on experience with CRM tools and email platforms.
• Strong technical understanding of data management, email marketing, segmentation, automation, and deliverability.
• Experience leading multivariate testing, reporting, and performance optimisation.
• Confident managing data governance in line with GDPR/PECR regulations.
• Capable of translating customer insight into lifecycle and messaging strategies.
• Collaborative, organised and proactive with strong communication and leadership skills.
• Experience in media, publishing, subscription, or membership-based businesses.
• Knowledge of email deliverability tools and diagnostics (e.g. Litmus).
• Experience contributing to or leading CRM process documentation and playbooks.

We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn’t align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles.

We’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. We have established six internal D&I network groups to help our people feel supported and included, and to provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences.

Flexible and hybrid working: We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office. Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year. We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.

Company benefits include:

• Pension contribution matched to 5%
• Season ticket loan
• Hybrid working pattern, flexi start/finish time
• 25 days annual leave plus