At a Glance
- Tasks: Manage and create engaging digital content for BBC Countryfile's platforms.
- Company: Join the award-winning BBC Countryfile Magazine team.
- Benefits: Enjoy a competitive salary, hybrid working, and generous leave.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make an impact on wildlife and countryside conversations through digital media.
- Qualifications: Proven experience in digital content creation and strong writing skills.
The predicted salary is between 34000 - 36000 € per year.
As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award‑winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever‑changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week/month to month. They will deliver and upload news and features around these moments, whether that's by writing the content, or via commissioning. Together with the help of the Managing Editor, the team will generate content that will work online and on Apple News throughout the year. This role requires strong time‑management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including website, Apple News and social media.
Responsibilities
- Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across website, Apple News and MSN.
- Work with Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
- Plan, ideate and write high‑performing, online‑exclusive articles with outlets including Apple News and Google Discover in mind.
- Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
- Continually update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
- Create and approve the brand's newsletters.
- Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
- Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
- Liaise and collaborate with other internal departments to progress brand initiatives.
- Liaise with tech team where necessary, and coach team members about new and developing technology and digital processes.
Essential Qualifications
- A proven track record in producing and managing digital content channels for a media brand and increasing traffic.
- An experienced writer who can produce engaging original content and adapt existing material into online content.
- A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms.
- A very keen eye for accuracy and detail.
- Experience and understanding of managing social media channels and newsletters.
- A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines.
- Demonstrable communication skills and a keen collaborator.
- Analytical mindset - recognises and responds to Google trends, experience providing reporting and feedback on SEO.
Desirable Qualifications
- An ability to think outside the box.
- Experience of Apple News and/or MSN or other syndication platforms.
- Video editing experience.
Company Benefits
- Pension contribution matched to 5%.
- Season ticket loan.
- Hybrid working pattern, flexi start/finish time.
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
- Option to buy/sell up to 5 days holiday a year.
- Social committee, regular in‑house learning events.
- 4x life assurance.
Closing Date Thursday 4th June 2026.
Digital Editor employer: Our Media
At BBC Countryfile Magazine, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Digital Editor, you will enjoy a range of benefits including a competitive salary, hybrid working options, and generous annual leave, all while contributing to meaningful content that engages audiences around wildlife and the countryside. With ample opportunities for professional growth and a supportive team environment, you'll be empowered to innovate and make a real impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those connected to BBC Countryfile. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your digital skills! Create a portfolio that highlights your best work, especially anything related to wildlife or countryside themes. Make sure it’s easy to navigate and visually appealing.
✨Tip Number 3
Stay on top of trends! Use analytics tools to understand what content is performing well. This will not only help you in interviews but also show that you're proactive about driving digital growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Digital Editor
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Editor role. Highlight your experience with digital content and analytics, and show us how you can contribute to BBC Countryfile's growth.
Show Off Your Writing Skills:As a Digital Editor, your writing will be key! Include samples of your best work that demonstrate your ability to create engaging content. We want to see your unique voice and style!
Be Data-Driven:Since this role involves using analytics to drive content strategy, mention any experience you have with data analysis or SEO. Show us how you've used data to inform your decisions in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at Our Media
✨Know Your Digital Content Inside Out
Before the interview, dive deep into BBC Countryfile's digital content. Familiarise yourself with their articles, social media presence, and overall strategy. This will not only show your genuine interest but also help you discuss how you can contribute to their digital growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used analytics tools in the past to drive traffic and predict trends. Bring examples of how your data-driven decisions have led to successful content strategies. This will demonstrate your analytical mindset, which is crucial for the Digital Editor role.
✨Prepare Engaging Story Ideas
Think of a few story ideas that align with current trends in wildlife and the countryside. Present these during the interview to showcase your creativity and understanding of what makes engaging content. This proactive approach will impress the interviewers and highlight your editorial vision.
✨Master the Art of Headlines
Since crafting compelling headlines is key for this role, come prepared with examples of headlines you've created that performed well. Discuss what makes them effective and how you adapt them for different platforms. This will underline your writing skills and understanding of digital content dynamics.
