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- Tasks: Analyze web traffic data and provide actionable insights to stakeholders.
- Company: Join a dynamic team focused on data-driven decision-making.
- Benefits: Enjoy opportunities for remote work and professional growth.
- Why this job: Be at the forefront of digital analytics and drive impactful change.
- Qualifications: Experience with Google Analytics and data visualization tools required.
- Other info: Certification in Google Analytics is a plus; collaboration is key!
The predicted salary is between 28800 - 42000 £ per year.
We’re looking for a Business Intelligence Analyst – Google Analytics to play a vital role in implementing and trouble shooting tagging and tracking across a suite of websites.
You will collect, analyse, and interpret web traffic data and combine it with offline behaviour to provide actionable insights and strategic guidance.
You will communicate these insights back to stakeholders (both internal and external) to aid and inform decision-making across different areas of the business.
For a full list of responsibilities, please see the attached job description.
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Proven experience in a similar role utilizing Google Analytics; certification is a plus.
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Collaborates and unites with others behind the organisational goals.
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Ability to work on own initiative and within a team.
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Embraces change and drives continuous improvement.
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Demonstrated integrity, professionalism, and commitment to excellence.
Technical skills:
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Experience with setting up tags and event tracking in Google Tag Manager.
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Experience using Google Analytics 4 tools to analyse customer behaviour.
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Utilizing conversion APIs to enhance event tracking and attribution.
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Ensuring data accuracy and integrity in tracking codes and tags.
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Integrating Google Analytics with other data and marketing tools and platforms for comprehensive data analysis.
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Knowledge of analytic tools, data analysis principles and quantitative methodologies used to gain insights into data and present findings to varied audiences.
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Experience in using data visualisation tools such as Power BI, Tableau, Looker Studio, or similar platforms.
Communication and Presentation Skills:
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Strong interpersonal, communication and presentation skills.
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Experience of report writing and presenting, with the ability to convey technical concepts to non-technical stakeholders.
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Experience of building relationships with stakeholders and collaborating with others to achieve organisational objectives.
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Engaging style that will facilitate continual dialogue with stakeholders/business users to uncover insight and improve the service.
Desirable
Technical skills:
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SQL skills for data extraction, manipulation, and analysis.
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Knowledge of statistical analysis and predictive modelling techniques.
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Experience using statistical packages for analysing large datasets (Excel, SPSS, SAS etc.).
Communication and Presentation Skills:
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Experience of presenting commercially sensitive information.
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Skilled in negotiating and influencing discussions to achieve desired results.
Business Intelligence Analyst - Google Analytics employer: Our Media
Contact Detail:
Our Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Intelligence Analyst - Google Analytics
✨Tip Number 1
Familiarize yourself with Google Analytics 4 and Google Tag Manager. Make sure you can confidently discuss your experience with setting up tags and event tracking, as this will be crucial in the interview process.
✨Tip Number 2
Brush up on your data visualization skills. Be prepared to showcase how you've used tools like Power BI or Tableau to present data insights effectively to stakeholders.
✨Tip Number 3
Practice explaining technical concepts in simple terms. Since you'll need to communicate insights to non-technical stakeholders, being able to convey complex information clearly is key.
✨Tip Number 4
Network with professionals in the field. Engaging with others who work in business intelligence can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Business Intelligence Analyst - Google Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Analytics and any relevant certifications. Emphasize your skills in data analysis, tagging, and tracking, as well as your ability to communicate insights effectively.
Craft a Strong Cover Letter: In your cover letter, explain why you are passionate about business intelligence and how your background aligns with the role. Mention specific projects where you've successfully utilized Google Analytics or similar tools.
Showcase Technical Skills: Clearly outline your technical skills related to Google Tag Manager, Google Analytics 4, and any data visualization tools you have experience with. Provide examples of how you've used these tools to drive insights and improvements.
Prepare for Interviews: Be ready to discuss your previous experiences in detail, especially how you've collaborated with stakeholders and presented data-driven insights. Practice explaining technical concepts in a way that non-technical audiences can understand.
How to prepare for a job interview at Our Media
✨Showcase Your Google Analytics Expertise
Be prepared to discuss your hands-on experience with Google Analytics, especially version 4. Highlight specific projects where you implemented tagging and tracking, and how your insights influenced decision-making.
✨Demonstrate Data Visualization Skills
Familiarize yourself with data visualization tools like Power BI or Tableau. Be ready to present examples of how you've used these tools to convey complex data insights to non-technical stakeholders.
✨Communicate Effectively
Practice explaining technical concepts in simple terms. During the interview, focus on your ability to build relationships and engage in dialogue with stakeholders to uncover insights and improve services.
✨Prepare for Behavioral Questions
Expect questions about teamwork and collaboration. Prepare examples that demonstrate your ability to work independently and as part of a team, showcasing your commitment to continuous improvement and excellence.
