At a Glance
- Tasks: Manage and create engaging digital content for BBC Countryfile, driving traffic and trends.
- Company: Join the award-winning BBC Countryfile Magazine team with a focus on wildlife and countryside.
- Benefits: Enjoy a competitive salary, hybrid working, generous leave, and a matched pension scheme.
- Other info: Flexible hours, social events, and opportunities for professional growth await you.
- Why this job: Be at the forefront of digital content creation and make an impact on nature conversations.
- Qualifications: Proven experience in digital content management and strong writing skills required.
The predicted salary is between 34000 - 36000 £ per year.
As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award‑winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever‑changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week/month to month. They will deliver and upload news and features around these moments, whether that's by writing the content, or via commissioning. Together with the help of the Managing Editor, the team will generate content that will work online and on Apple News throughout the year. This role requires strong time‑management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including website, Apple News and social media.
Responsibilities
- Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across website, Apple News and MSN.
- Work with Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
- Plan, ideate and write high‑performing, online‑exclusive articles with outlets including Apple News and Google Discover in mind.
- Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
- Continually update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
- Create and approve the brand's newsletters.
- Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
- Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
- Liaise and collaborate with other internal departments to progress brand initiatives.
- Liaise with tech team where necessary, and coach team members about new and developing technology and digital processes.
Essential Qualifications
- A proven track record in producing and managing digital content channels for a media brand and increasing traffic.
- An experienced writer who can produce engaging original content and adapt existing material into online content.
- A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms.
- A very keen eye for accuracy and detail.
- Experience and understanding of managing social media channels and newsletters.
- A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines.
- Demonstrable communication skills and a keen collaborator.
- Analytical mindset - recognises and responds to Google trends, experience providing reporting and feedback on SEO.
Desirable Qualifications
- An ability to think outside the box.
- Experience of Apple News and/or MSN or other syndication platforms.
- Video editing experience.
Company Benefits
- Pension contribution matched to 5%.
- Season ticket loan.
- Hybrid working pattern, flexi start/finish time.
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
- Option to buy/sell up to 5 days holiday a year.
- Social committee, regular in‑house learning events.
- 4x life assurance.
Closing Date Thursday 4th June 2026.
Digital Editor — Hybrid, SEO & Growth Focus in Bristol employer: Our Media
At BBC Countryfile Magazine, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Digital Editor, you will enjoy a hybrid working pattern, generous annual leave, and opportunities for professional growth through regular in-house learning events. Our commitment to employee well-being is reflected in our competitive benefits package, including a matched pension contribution and the flexibility to manage your work-life balance effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor — Hybrid, SEO & Growth Focus in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best digital content work. Include examples of articles, social media campaigns, and any analytics you've used to drive traffic. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Follow industry news and keep an eye on what’s hot in digital content. This knowledge will help you during interviews and show that you're passionate about the role.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or using online resources. Focus on articulating your experience with SEO and digital strategies, as these are key for the Digital Editor role.
We think you need these skills to ace Digital Editor — Hybrid, SEO & Growth Focus in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Editor role. Highlight your experience with digital content, SEO strategies, and analytics tools. We want to see how your skills align with our needs!
Show Off Your Writing Skills:As a Digital Editor, your writing will be key! Include samples of your best work that demonstrate your ability to create engaging content. We love seeing creativity and flair in your writing style!
Be Data-Driven:Since this role involves using analytics to drive content strategy, mention any experience you have with data analysis or tools. Show us how you've used data to inform your decisions in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Our Media
✨Know Your Digital Content Inside Out
Before the interview, dive deep into BBC Countryfile's digital content. Familiarise yourself with their articles, social media presence, and overall strategy. This will not only show your genuine interest but also help you discuss how you can contribute to their digital growth.
✨Showcase Your SEO Savvy
Be prepared to discuss specific SEO strategies you've implemented in the past. Bring examples of how you've used analytics tools to drive traffic and predict trends. This will demonstrate your analytical mindset and ability to adapt content for maximum engagement.
✨Bring Ideas to the Table
Think of a few article ideas or content strategies that could work well for BBC Countryfile. Presenting fresh concepts during the interview will highlight your creativity and proactive approach, showing that you're ready to hit the ground running.
✨Demonstrate Your Collaboration Skills
Since the role involves liaising with various departments, be ready to share examples of successful collaborations from your past experiences. Highlight how you’ve worked with teams to achieve common goals, which will showcase your communication skills and team spirit.
