At a Glance
- Tasks: Manage and create engaging digital content for BBC Countryfile's online platforms.
- Company: Join the award-winning BBC Countryfile Magazine team.
- Benefits: Enjoy a competitive salary, hybrid working, and generous leave options.
- Other info: Collaborative environment with opportunities for professional development and creativity.
- Why this job: Shape the conversation around wildlife and countryside while growing your digital skills.
- Qualifications: Proven experience in digital content creation and strong writing skills required.
The predicted salary is between 34000 - 36000 £ per year.
As the Digital Editor, you will be responsible for managing the delivery of BBC Countryfile's digital content suite and will need to ensure that strategy and best practice are followed to help continue the digital growth of this award‑winning brand. The Digital Editor will ensure content across our BBC Countryfile website is current and relevant to issues that form part of the ever‑changing national and international conversation around wildlife and the countryside. The Digital Editor will use analytics tools to grow the website's traffic and predict trends and deliver articles in anticipation of these trends. Guided by data and analytics, the Digital Editor will decide what stories will be the most engaging and should be covered from week to week/month to month. They will deliver and upload news and features around these moments, whether that's by writing the content, or via commissioning. Together with the help of the Managing Editor, the team will generate content that will work online and on Apple News throughout the year. This role requires strong time‑management and organisational skills to ensure all digital channels and platforms are continually updated. In addition, the Digital Editor will support the team in creating compelling digital content across multiple, diverse platforms including website, Apple News and social media.
Responsibilities
- Work with the Group Digital Lead to develop and implement a strategy that will drive digital traffic across website, Apple News and MSN.
- Work with Managing Editor to ensure a portion of content is commissioned specifically with SEO in mind.
- Plan, ideate and write high‑performing, online‑exclusive articles with outlets including Apple News and Google Discover in mind.
- Adapt and upload print content for online, and repurpose archive material into fresh digital features, as well as optimising existing content.
- Continually update and manage, and develop strategy for the brand's social channels, including Instagram and Facebook.
- Create and approve the brand's newsletters.
- Evaluate our digital channels' performance against key performance indicators and report on stats on a monthly basis.
- Keep up with Discover, SEO and other digital platforms best practice to optimise new and existing content and use analytic tools to identify emerging trends and content gaps.
- Liaise and collaborate with other internal departments to progress brand initiatives.
- Liaise with tech team where necessary, and coach team members about new and developing technology and digital processes.
Essential Qualifications
- A proven track record in producing and managing digital content channels for a media brand and increasing traffic.
- An experienced writer who can produce engaging original content and adapt existing material into online content.
- A real gift for writing headlines and an understanding of which online headlines work, and how they differ across digital platforms.
- A very keen eye for accuracy and detail.
- Experience and understanding of managing social media channels and newsletters.
- A proactive and highly organised individual who can manage a rolling content calendar and busy schedule of deadlines.
- Demonstrable communication skills and a keen collaborator.
- Analytical mindset - recognises and responds to Google trends, experience providing reporting and feedback on SEO.
Desirable Qualifications
- An ability to think outside the box.
- Experience of Apple News and/or MSN or other syndication platforms.
- Video editing experience.
Company Benefits
- Pension contribution matched to 5%.
- Season ticket loan.
- Hybrid working pattern, flexi start/finish time.
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off.
- Option to buy/sell up to 5 days holiday a year.
- Social committee, regular in‑house learning events.
- 4x life assurance.
Closing Date Thursday 4th June 2026.
Digital Editor in Bristol employer: Our Media
At BBC Countryfile Magazine, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Digital Editor, you will enjoy a range of benefits including a competitive salary, generous annual leave, and a hybrid working pattern that promotes work-life balance. With ample opportunities for professional growth and development, alongside a supportive team environment, you'll be empowered to create impactful digital content that resonates with our audience while contributing to the ongoing success of this award-winning brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Editor in Bristol
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working at BBC Countryfile or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your digital skills! Create a portfolio that highlights your best work, especially pieces that demonstrate your ability to engage audiences online. Make sure it’s easy to navigate and visually appealing – first impressions count!
✨Tip Number 3
Stay on top of trends! Use tools like Google Trends to identify what’s hot in wildlife and countryside topics. This will not only help you in interviews but also show that you’re proactive and passionate about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the digital world with us.
We think you need these skills to ace Digital Editor in Bristol
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Editor role. Highlight your experience with digital content management and analytics, as these are key to what we’re looking for at BBC Countryfile Magazine.
Show Off Your Writing Skills:As a Digital Editor, your writing will be front and centre. Include samples of your best work that demonstrate your ability to create engaging content and catchy headlines. We want to see your unique voice!
Be Data-Driven:Since this role involves using analytics to drive content strategy, mention any experience you have with data analysis tools. Show us how you've used data to inform your content decisions in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Our Media
✨Know Your Digital Content
Make sure you’re well-versed in the latest trends in digital content, especially around wildlife and the countryside. Familiarise yourself with BBC Countryfile's existing digital presence and think about how you can contribute to its growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used analytics tools in the past to drive traffic and predict trends. Bring examples of how your data-driven decisions have led to successful content strategies.
✨Demonstrate Your Writing Prowess
Since writing engaging content is key for this role, come ready with samples of your work. Highlight your ability to adapt content for different platforms and your knack for crafting catchy headlines.
✨Be Organised and Proactive
The role requires strong time-management skills, so be ready to talk about how you manage multiple projects and deadlines. Share your strategies for keeping a content calendar and ensuring timely updates across various channels.
