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- Tasks: Lead CRM strategy and create personalised experiences for our audiences.
- Company: Join Our Media, a vibrant content business in Bristol with market-leading brands.
- Benefits: Enjoy flexible working, 25 days leave, and a matched pension contribution.
- Why this job: Shape how we connect with audiences and drive engagement in a creative environment.
- Qualifications: Experience in CRM and strong communication skills are essential.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Our Media is a leading special-interest content business, based in Bristol. We are home to market-leading brands in craft, cycling, science and nature, homes and music. We help our audiences pursue their passions through highly trusted, original content – in print, video and online. Our brands include BBC Science Focus, BBC Wildlife Magazine, Your Home, Gathered.how, BikeRadar and Cycling Plus. We also have an award-winning content agency that works with major charities, brands and membership organisations to tell their stories and engage audiences – in print, video, and online.
We are seeking a strategic and hands-on CRM Strategist to lead our CRM strategy, audience segmentation, journey automation and data compliance. This role will shape how we communicate with our subscribers, new prospects and wider audiences, delivering timely, relevant and personalised experiences that drive loyalty, engagement, and revenue growth. As the CRM lead within the Customer Marketing & Experience team, you will work closely with lifecycle, campaign, brand and BI teams to design and execute CRM strategies that support subscriber journeys, audience growth and retention outcomes.
Qualifications
- Proven experience as a CRM lead within a digital environment.
- Excellent written and verbal communication skills, with the ability to explain complex CRM concepts to non-technical audiences.
- Strong stakeholder management experience; able to align CRM activity with the needs of editorial, marketing, commercial and data teams.
- Demonstrable hands-on experience with CRM tools and email platforms.
- Strong technical understanding of data management, email marketing, segmentation, automation, and deliverability.
- Experience leading multivariate testing, reporting, and performance optimisation.
- Confident managing data governance in line with GDPR/PECR regulations.
- Capable of translating customer insight into lifecycle and messaging strategies.
- Collaborative, organised and proactive with strong communication and leadership skills.
Desirable
- Experience in media, publishing, subscription, or membership-based businesses.
- Experience delivering joined-up lifecycle journeys across email, push, in-app, or SMS.
- Knowledge of email deliverability tools and diagnostics (e.g. Litmus).
- Experience contributing to or leading CRM process documentation and playbooks.
We respect and value differences. We believe that when people from different backgrounds and with different perspectives work together, we can create the most value for our people, readers, customers, and society. If you are excited about this role but your experience doesn’t align perfectly with everything listed in the job description, we encourage you to apply anyway, as you may still be a good fit for this or other roles. We’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences.
Flexible and hybrid working: We know we create great things and have fun when we come together in person and collaborate. We also know that working from home brings great benefits in terms of being able to focus on our work, and manage our personal lives around our roles. With this in mind, we have established a hybrid working pattern, with 60% of the working week spent in the office. Our people also benefit from a flexi time policy, and a flexi location policy which gives everyone the opportunity to work from another location for two weeks during the year. We are open to discussion about flexible working requests for any flexibility needs not covered by these policies.
Company Benefits
- Pension contribution matched to 5%
- Season ticket loan
- Hybrid working pattern, flexi start/finish time
- 25 days annual leave plus bank holidays, plus Christmas closure, plus your birthday off
- Option to buy/sell up to 5 days holiday a year
- Social committee, regular in-house learning events
- 4x life assurance
Our values
- Be kind
- Always curious
- Be the best we can be
We also have a sustainability strategy that is built on five key pillars: Research, Reduction, Recycling, Responsibility, and Reporting. We take pride in our strong partnerships across our complex supply chain to drive emission reductions. Additionally, our office building, Eagle House, is a zero-waste facility powered by solar and renewable energy.
Apply today to take the next step in your career with Our Media - click the apply button below to submit your CV. We review CVs on an ongoing basis and may close the role early due to high interest. If you’re interested in joining us, we encourage you to apply as soon as possible!
CRM Strategist in Bristol employer: Our Media
Contact Detail:
Our Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Strategist in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their CRM strategies and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of a CRM Strategist. Keep it concise but impactful – show them why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace CRM Strategist in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Strategist role. Highlight your experience with CRM tools, audience segmentation, and any relevant projects that showcase your skills in data management and email marketing.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role and how your background aligns with our values. Share specific examples of how you've driven engagement and loyalty in previous roles.
Showcase Your Communication Skills: Since excellent communication is key for this position, ensure your application is clear and concise. Avoid jargon where possible and demonstrate your ability to explain complex concepts simply.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role as soon as possible. Don’t wait too long – we review applications on an ongoing basis!
How to prepare for a job interview at Our Media
✨Know Your CRM Tools
Make sure you’re familiar with the CRM tools and email platforms mentioned in the job description. Brush up on your technical skills and be ready to discuss how you've used these tools in past roles. This will show that you can hit the ground running.
✨Understand Audience Segmentation
Prepare to talk about your experience with audience segmentation and journey automation. Think of specific examples where you’ve successfully tailored communications to different audience segments, as this is crucial for the role.
✨Communicate Clearly
Since the role requires explaining complex CRM concepts to non-technical audiences, practice simplifying your explanations. Use clear, straightforward language and be ready to demonstrate how you can bridge the gap between technical and non-technical stakeholders.
✨Show Your Collaborative Spirit
This position involves working closely with various teams, so be prepared to share examples of how you’ve collaborated in the past. Highlight your ability to align CRM activities with editorial, marketing, and data needs, showcasing your teamwork skills.
