At a Glance
- Tasks: Lead innovative marketing strategies and campaigns to drive seller engagement and growth.
- Company: Join Veeqo, a fast-growing subsidiary of Amazon, focused on eCommerce solutions.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional development.
- Other info: Collaborative team atmosphere with a focus on creativity and data-driven decisions.
- Why this job: Make a real impact by shaping marketing strategies in a dynamic environment.
- Qualifications: Strong analytical skills and experience in B2B marketing or SaaS.
The predicted salary is between 60000 - 80000 £ per year.
Our Marketing team is seeking an exceptional Senior Growth Marketing Manager to own marketing programs and marketing strategy to improve seller awareness, adoption, and ongoing engagement with Veeqo. This is a high-ownership role where you will independently analyze seller data and market trends to identify untapped growth opportunities, then develop and execute sophisticated marketing campaigns to capitalize on them. You will lead complex, multi-stakeholder initiatives spanning marketing, sales, business analytics, and finance. You will also drive go-to-market campaigns for new partner integrations, working closely with business development to bring strategic partnerships to life.
The successful candidate is a self-starter who combines strong analytical capabilities with marketing expertise. You will be accountable for identifying where to invest resources, developing business cases backed by data, and evangelizing new concepts to gain alignment from senior leadership within Amazon and externally with our partners. You must be comfortable driving high-level business decisions, thriving in ambiguous situations, collaborating with diverse stakeholders, and building programs from scratch. Your ability to organize and manage multiple complex campaigns simultaneously will be critical to your success. A successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have strong written and verbal communication skills. You will have a proven track record for leading successful marketing programs across multiple touch points and channels, with demonstrated ability to use data to find and prioritize opportunities independently.
- Identify Growth Opportunities: Analyze seller data, market trends, and campaign performance metrics to independently identify and prioritize high-impact growth opportunities across the seller lifecycle (acquisition, activation, engagement, retention).
- Develop Growth Strategies: Create long-term and short-term strategies to drive growth via new customer acquisition and customer engagement, backed by robust data analysis and business cases.
- Lead Complex Marketing Campaigns: Design, implement, and optimize sophisticated marketing programs across multiple seller cohorts and channels, managing complex initiatives with stakeholders across sales, marketing, business analytics, and finance.
- Translate Data into Action: Use data and insights to develop a deep understanding of the drivers of customer adoption behaviour (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions.
- Manage Cross-Functional Collaboration: Work cross-functionally with business development, marketing, finance, product, sales, insights and analysts, legal, and PR to deliver high quality channel management and programs.
- Manage Marketing Investment: Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes for marketing spend, ensuring ROI accountability.
- Scale Best Practices: Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.
- Experiment and Optimize: Design and execute experiments to test new marketing channels, messages, and tactics; use results to continuously improve program performance and scale successful initiatives.
Are you excited about defining the marketing strategy and execution at a fast-growth subsidiary within Amazon? Are you a data-driven marketer with deep analytical expertise who thrives on independently identifying growth opportunities and translating them into high-impact campaigns? Join Veeqo and help sellers discover and engage with our innovative shipping and inventory software.
Veeqo (veeqo.com) — a startup which was acquired by Amazon in 2021 — is Amazon's recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you are interested in joining a rapidly growing team with a relentless focus on the customer, you have come to the right place. In order to accelerate the next phase of Veeqo's development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We are a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate and enjoy a fast pace of delivery. You will work in tight partnership with our sales and product teams.
- Experience building, executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- Experience developing business cases and financial models to support marketing investment decisions
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Preferred Qualifications:
- Experience with B2B SaaS marketing, eCommerce platforms, or seller/merchant programs
- Experience managing strategic partnerships and leading go-to-market campaigns for partner integrations
- Experience with Salesforce for campaign management and Asana (or similar tools) for project management and stakeholder coordination
- Experience working cross-functionally across marketing, sales, product management, analytics, UX, and research
- Demonstrated track record of independently identifying and capitalizing on growth opportunities through data analysis
- Strong SQL or analytics tool proficiency for querying and analyzing large datasets
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Senior Growth Marketing Manager, Veeqo in Swansea employer: Our marketing team
At Veeqo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As part of Amazon's rapidly growing subsidiary, you will have unparalleled opportunities for professional growth while working alongside a close-knit team of marketing experts dedicated to transforming the eCommerce landscape. With a strong emphasis on data-driven decision-making and cross-functional collaboration, Veeqo offers a unique environment that empowers employees to take ownership of their projects and drive meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager, Veeqo in Swansea
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Veeqo or Amazon. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Veeqo's products and services. Show us you know what we do and how you can contribute to our growth strategy. Bring your A-game with data-driven examples!
✨Tip Number 3
Don’t just wait for job postings—be proactive! Check our website regularly and apply directly. We love seeing candidates who take the initiative to join our team.
✨Tip Number 4
Practice your pitch! Be ready to explain how your skills align with our needs. Highlight your analytical capabilities and past successes in leading marketing campaigns. Confidence is key!
We think you need these skills to ace Senior Growth Marketing Manager, Veeqo in Swansea
Some tips for your application 🫡
Show Off Your Analytical Skills:Make sure to highlight your analytical capabilities in your application. We want to see how you've used data to identify growth opportunities and drive marketing strategies in the past. Don't be shy about sharing specific examples!
Tailor Your Application:Take a moment to customise your application for the Senior Growth Marketing Manager role. Use keywords from the job description and relate your experience directly to the responsibilities listed. This shows us you’re genuinely interested and have done your homework.
Be Clear and Concise:When writing your application, clarity is key! We appreciate well-structured responses that get straight to the point. Avoid jargon unless it’s relevant, and make sure your passion for marketing shines through.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Veeqo and our team!
How to prepare for a job interview at Our marketing team
✨Know Your Data Inside Out
As a Senior Growth Marketing Manager, you'll need to demonstrate your analytical prowess. Before the interview, dive deep into seller data and market trends relevant to Veeqo. Be prepared to discuss specific examples of how you've used data to identify growth opportunities in past roles.
✨Showcase Your Campaign Successes
Come armed with examples of successful marketing campaigns you've led. Highlight the strategies you developed, the metrics you tracked, and the outcomes achieved. This will show your ability to manage complex initiatives and drive results, which is crucial for this role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think about your experiences collaborating across departments. Be ready to share how you’ve navigated different stakeholder perspectives and aligned them towards common goals. This will demonstrate your teamwork and leadership skills.
✨Embrace Ambiguity and Problem-Solving
Veeqo is looking for someone who thrives in ambiguous situations. Prepare to discuss times when you've faced uncertainty in a project and how you approached problem-solving. Show that you're a self-starter who can take initiative and drive decisions even when the path isn't clear.
