At a Glance
- Tasks: Lead and scale innovative marketing campaigns to drive growth at Veeqo.
- Company: Join Veeqo, a fast-growing startup under Amazon's umbrella.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on creativity and innovation.
- Why this job: Make a real impact in a dynamic environment focused on eCommerce success.
- Qualifications: Experience in B2B SaaS marketing and data-driven decision making.
The predicted salary is between 60000 - 80000 £ per year.
Our marketing team is seeking an exceptional Demand Generation Lead to own, develop and scale full funnel campaigns with the goal to drive acquisition, adoption and engagement with Veeqo. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through measurable, innovative marketing approaches. They have experience working for a B2B SaaS tech company, leading cross-functional marketing initiatives in a fast moving and ambiguous environment, balancing long-term vision with the ability to execute tactical details in a fast growing space.
They will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on marketing campaigns that drive qualified leads and revenue growth. It is important the candidate can foster a creative team environment, inventing new approaches, building robust testing structures, diving deep, and doubling down on what’s performing.
Key job responsibilitiesAs a Demand Generation Lead you will:
- Develop and execute comprehensive full-funnel marketing strategies that deliver measurable business results.
- Be responsible for managing the day-to-day operations of our seller acquisition program including launching, testing and optimizing marketing programs across the funnel.
- Lead marketing automation strategy and implementation to drive program efficiency.
- Establish rigorous testing frameworks and optimization processes. Develop metrics and measurement to determine campaign effectiveness.
- Lead budget planning and forecasting for demand generation initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
- Drive continuous innovation in measurement, attribution, and incrementality testing.
- Partner with Stakeholders across Sales, Product, and Data to align on growth initiatives.
Are you passionate about owning demand generation at a fast-growing subsidiary within Amazon? Are you a highly organised, data-led growth leader who wants to develop high impact campaigns and scale a key priority for Amazon’s seller facing business? We're seeking a Demand Generation Lead to own and scale our marketing efforts at Veeqo, Amazon's recommended shipping and inventory management solution for sellers worldwide.
Veeqo (veeqo.com) – a startup which was acquired by Amazon in 2021 – is Amazon’s recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you’re interested in joining a rapidly growing team with a relentless focus on the customer, you’ve come to the right place.
In order to accelerate the next phase of Veeqo’s development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're in a high-growth phase and seeking exceptional talent to drive our next stage of expansion.
Experience required:- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience in marketing or marketing research.
- Experience using data and metrics to measure impact and determine improvements.
- Experience presenting metrics and progress to goal to senior leadership.
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Demand Generation Marketing Lead, Veeqo in Swansea employer: Our marketing team
Veeqo, a dynamic subsidiary of Amazon, offers an exceptional work environment for the Demand Generation Marketing Lead role, fostering a culture of innovation and collaboration. Employees benefit from a data-driven approach to marketing, ample opportunities for professional growth, and the chance to make a significant impact in a fast-paced, high-growth setting. With a commitment to diversity and inclusion, Veeqo empowers its team members to thrive while delivering outstanding results for eCommerce sellers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Lead, Veeqo in Swansea
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Veeqo or similar companies. A friendly chat can lead to insider info about the role and even a referral!
✨Tip Number 2
Prepare for interviews by diving deep into Veeqo’s products and services. Show us you’re not just another candidate; demonstrate your passion for their mission and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the demand generation goals at Veeqo. Highlight your data-driven approach and any innovative campaigns you've led.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Veeqo.
We think you need these skills to ace Demand Generation Marketing Lead, Veeqo in Swansea
Some tips for your application 🫡
Show Your Data-Driven Side:Since the role is all about driving growth through measurable marketing approaches, make sure to highlight your analytical skills. Share specific examples of how you've used data to inform your marketing strategies and the results you achieved.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. We want to see how your experience aligns with what Veeqo is looking for.
Be Creative and Innovative:Veeqo is all about fostering a creative team environment. In your application, don’t hesitate to showcase any innovative marketing campaigns you've led or participated in. Let us know how you think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you're serious about joining our team at Veeqo!
How to prepare for a job interview at Our marketing team
✨Know Your Metrics
As a Demand Generation Lead, you'll need to be data-driven. Brush up on key metrics related to marketing campaigns, such as conversion rates and customer acquisition costs. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Creativity
Veeqo is looking for someone who can foster a creative team environment. Prepare examples of innovative marketing strategies you've implemented before. Think about how you can bring fresh ideas to the table and be ready to brainstorm during the interview.
✨Understand Cross-Functional Collaboration
You'll be working closely with various teams, so highlight your experience in leading cross-functional initiatives. Be prepared to discuss how you've successfully collaborated with sales, product, and data teams to achieve common goals.
✨Prepare for Tactical Discussions
The role requires balancing long-term vision with tactical execution. Think about specific campaigns you've managed from start to finish. Be ready to dive into the details of your approach, including testing frameworks and optimisation processes you've established.
