At a Glance
- Tasks: Drive go-to-market strategies and create compelling messaging for health data products.
- Company: Join Our Future Health, the UK's largest health research programme.
- Benefits: Competitive salary, generous pension, 30 days holiday, and enhanced parental leave.
- Why this job: Make a real impact on healthcare by transforming how diseases are treated.
- Qualifications: Experience in B2B product marketing and strong analytical skills required.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 39000 - 65000 £ per year.
Our Future Health is building the UK’s largest health research programme, transforming the way we prevent, detect and treat disease. We are looking for a Product Marketing Manager to drive successful go-to-market strategies for Our Future Health's products, ensuring researchers understand the value and applications of our health data offerings. The successful candidate will be the bridge between marketing, our Product team and the market, translating complex data capabilities into compelling value propositions that resonate with academic, pharmaceutical, and SME researchers who purchase our products.
Despite big improvements in healthcare in our lifetimes, today millions of people in the UK still live in poor health as they get older. Diseases like cancer, dementia, diabetes, and heart disease affect the lives of many people in our communities. Our goal is to create a world-leading resource for health research, to improve our understanding and spot the patterns of how and why common diseases start, so treatments can begin sooner and be more effective.
What you’ll be doing:
- Develop product positioning and messaging: Work with Product team to identify USPs, researcher pain points, and value propositions for each data product, creating clear messaging.
- Lead go-to-market strategy: Create launch roadmaps and timelines with Product and marketing team, coordinating cross-functional product launches from concept to market.
- Manage product communications: Work with Comms team on email campaigns informing researchers about product availability, updates, and releases.
- Create sales enablement materials: Brief Comms team and collaborate on case studies, product sheets, competitive battlecards and decks to support Strategic Partnerships and Commercial Director in converting prospects to clients.
- Support in-product experience: Collaborate with Product team on in-app messaging and communications that drive product engagement, cross-selling and up-selling.
- Measure launch effectiveness: Work with Growth Marketing Manager using CRM data to track product adoption, campaign performance, and revenue attribution from product marketing initiatives – iterating and optimising.
- Enable cross-functional teams: Provide product training and messaging guidance to Marketing, Sales, and Strategic Partnership teams to ensure consistent market communication.
To succeed in this role, you will have:
- Extensive experience planning and executing product launches, from strategy to hands-on delivery.
- Proven B2B product marketing experience (ideally with data products, SaaS, research services).
- Ability to translate technical product features into clear customer value propositions.
- Strong analytical skills with a data-driven approach to measuring and optimising performance.
- Knowledge of sales enablement best practices and producing materials for long B2B sales cycles.
- Experience with CRM systems for campaign tracking and performance reporting.
- Bachelor’s degree in Marketing, Business, related field, or equivalent experience.
- Experience marketing to academic, SME, or pharmaceutical research audiences would be advantageous.
- Highly collaborative, able to facilitate work across Product, Marketing, Sales, and Communications.
- Solution-focused mindset with strong problem-solving skills.
- Excellent organisational skills and attention to detail; able to meet deadlines and roadmap timelines.
- Strong interpersonal and communication skills, able to bridge academic and commercial audiences.
- Customer-centric approach with strong understanding of researcher needs.
- Adaptable and comfortable in fast-paced, evolving environments.
From £52,000 per annum basic salary. Generous Pension Scheme – We invest in your future with employer contributions of up to 12%. 30 Days Holiday + Bank Holidays – Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you. Enhanced Parental Leave – Supporting you during life’s biggest moments. Cycle to Work Scheme – Save 25-39% on a new bike and accessories through salary sacrifice.
Product Marketing Manager employer: Our Future Health
Contact Detail:
Our Future Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your previous product launches and marketing strategies. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by understanding Our Future Health's mission and products inside out. Be ready to discuss how your experience aligns with their goals and how you can help bridge the gap between marketing and product teams.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of Our Future Health’s exciting journey.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with B2B product marketing and how you've successfully launched products in the past. We want to see how you can bring value to Our Future Health!
Showcase Your Analytical Skills: Since this role involves measuring launch effectiveness, don’t forget to mention any analytical tools or methods you've used. Share specific examples of how you've tracked performance and optimised campaigns in previous roles. We love data-driven decision-making!
Communicate Clearly: Your ability to translate complex data into clear value propositions is key. Use straightforward language in your application to demonstrate your communication skills. Remember, we’re looking for someone who can bridge the gap between technical and non-technical audiences.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Our Future Health
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Familiarise yourself with their unique selling points (USPs) and how they address researcher pain points. This will help you articulate compelling value propositions during the interview.
✨Prepare for Scenario Questions
Expect to be asked about your experience with product launches and how you've handled challenges in the past. Prepare specific examples that showcase your analytical skills and ability to translate technical features into customer benefits. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams. Be ready to discuss how you've successfully collaborated with product, marketing, and sales teams in previous roles. Highlight any cross-functional projects you've led or contributed to, demonstrating your ability to bridge gaps between different departments.
✨Demonstrate a Customer-Centric Mindset
Research the needs of academic, pharmaceutical, and SME researchers before your interview. Be prepared to discuss how you would approach understanding their requirements and how your marketing strategies can effectively address those needs. Showing that you prioritise the customer will resonate well with the interviewers.