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For Companies At a Glance
- Tasks: Drive product visibility and customer engagement through innovative marketing strategies.
- Company: Join a leading educational organisation committed to advancing knowledge and learning.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Why this job: Make a real impact in digital marketing and shape the future of education technology.
- Qualifications: Strong communication skills and experience in digital marketing and eCommerce.
- Other info: Collaborative team culture with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This role offers a unique opportunity to shape and elevate the visibility, market presence, and customer engagement of OUP’s Higher Education and Academic Technology (HEAT) products. You will be joining a team that sits at the intersection of digital marketing, product communication, technology partnerships, and AI‑driven promotional strategy. The role combines creative ownership, customer engagement, and strategic influence—making it an ideal opportunity for someone who wants to drive real impact across both digital and physical channels. It is an exciting time to join OUP, with ongoing investments in digital capabilities, eCommerce optimisation, and innovative promotional channels. You will work closely with internal teams and external EdTech partners to improve product adoption and enhance the overall customer experience.
What You Will Do
- Develop and expand business for HEAT products by designing and implementing strategic market‑penetration plans.
- Support revenue achievement by identifying new customer segments and driving engagement initiatives.
- Conduct product demonstrations, gather user feedback, and strengthen the customer experience.
- Integrate AI tools into day‑to‑day marketing workflows to unlock more efficient, modern promotional approaches.
- Build and manage strong relationships with technology partners to ensure seamless delivery of projects and timelines.
- Plan and execute both online and offline marketing campaigns, including creation of engaging content such as visuals, graphics, and videos.
- Lead eCommerce marketing initiatives to increase product visibility, online traffic, and conversion across digital platforms.
- Use CRM tools (iTrack, website analytics) for customer segmentation, relationship tracking, and strategic outreach.
- Equip the sales team with marketing materials, training, and product‑support resources.
- Conduct market and competitor research to inform campaign direction and drive innovation in promotional approaches.
Impact of the Role
- The visibility and success of HEAT products across institutional, trade, and digital markets.
- Customer engagement through data‑driven campaigns and targeted outreach.
- The efficiency and effectiveness of the Sales Support function.
- OUP's ability to innovate in digital marketing, AI‑enhanced promotion, and customer‑centric product positioning.
About You
- Strong communication and interpersonal skills.
- Proficiency in both digital and offline marketing channels.
- Practical understanding and application of AI tools in marketing.
- Strong knowledge of eCommerce platforms and digital product development.
- Ability to analyse data and apply insights to decision‑making.
- Creative and strategic mindset with a strong focus on customer needs.
Key Interfaces
- Internal: eCommerce Team, Product Teams
- External: Department Heads / Academic Deans / Training & Placement Officers in higher education institutions, Corporate training and development teams
We are committed to supporting diversity in our workforce, and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.
Manager, Product Promotion & Digital Initiatives in Oxford employer: OUP
Contact Detail:
OUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Product Promotion & Digital Initiatives in Oxford
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in digital marketing and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Manager, Product Promotion & Digital Initiatives in Oxford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Manager, Product Promotion & Digital Initiatives role. Highlight your experience in digital marketing and product promotion, and show us how your skills align with our mission at StudySmarter.
Showcase Your Creativity: This role is all about creative ownership, so don’t hold back! Include examples of past campaigns or projects where you’ve used innovative strategies to engage customers. We want to see your flair for creativity!
Be Data-Driven: We love candidates who can analyse data and apply insights. Share any experiences where you've used data to inform your marketing decisions or improve customer engagement. It’s a big plus for us!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at OUP
✨Know Your Products Inside Out
Before the interview, make sure you thoroughly understand OUP’s HEAT products. Familiarise yourself with their features, benefits, and how they stand out in the market. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Digital Marketing Savvy
Be prepared to discuss your experience with digital marketing strategies, especially those involving AI tools and eCommerce platforms. Bring examples of past campaigns you've worked on, highlighting your creative approach and the results achieved. This will demonstrate your ability to drive engagement and visibility.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like improving customer engagement or launching a new product. Think through potential scenarios in advance and outline your strategic approach. This will showcase your problem-solving skills and strategic mindset.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Use your strong communication skills to engage them in conversation, ask insightful questions about the team and company culture, and express your enthusiasm for contributing to OUP’s mission. A good rapport can leave a lasting impression.
