At a Glance
- Tasks: Shape marketing strategies for digital learning platforms and boost customer engagement.
- Company: Join a friendly, creative team at Oxford University Press, impacting education worldwide.
- Benefits: Enjoy 25 days holiday, flexible working, and a generous pension contribution.
- Other info: Dynamic environment with opportunities for career growth and work/life balance.
- Why this job: Make a real difference in learners' lives while developing your marketing skills.
- Qualifications: Experience in marketing roles with strong analytical and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
This role is within the friendly and creative team international marketing team who work in close collaboration with colleagues across the world to support schools and booksellers in over 170 countries.
- To find out more, visit: w: Oxford
- University
Press: Education and Children's books (oup. com) f: Oxford Education - Home | Facebook l: OUP Education | Linked In This is an exciting opportunity to shape the acquisition, engagement and retention strategy for a portfolio of digital learning platforms, including Kerboodle, Oxford Owl, Myi Maths and Oxford Reading Buddy.
The role is responsible for developing and delivering data-driven marketing strategies that increase awareness, customer acquisition, platform usage and long-term retention, while working closely with colleagues across marketing, sales, product and technology teams.
A typical day might include analysing platform usage data, planning customer onboarding journeys, collaborating on a product campaign, briefing colleagues on customer insights, or meeting with platform stakeholders.
No two days are ever the same.
The Marketing Manager, Digital Platforms will lead acquisition and retention activity across key digital products, ensuring customers have an engaging experience throughout their journey.
The role combines strategic planning, campaign delivery, stakeholder management and data-driven decision making to support business growth and customer success.
Essential
- Experience in a Marketing Executive, Campaign Manager or similar role.
- Experience delivering successful acquisition and retention campaigns.
- Strong analytical and problem-solving skills.
- Excellent stakeholder management and communication skills.
- Experience working across multiple functions and teams.
- Ability to prioritise a varied workload and manage multiple projects.
Desirable
- Experience marketing digital platforms, products or subscription services.
- Brand management experience.
- A professional marketing qualification (e. g. CIM).
Learning changes lives - and we're here to drive that change.
We support people wherever and however they want to learn, so they can achieve their learning goals and uncover new possibilities.
Today, we reach more learners than ever, in more ways than ever.
And we're just getting started.
As part of one of the world's great universities, at Oxford we're driven by a deep conviction that learning enriches lives, which shows in everything we do.
Our vast range of books, learning resources and educational support is developed by the brightest minds to inspire every learner to achieve their very best.
We care about work/life balance here at OUP.
- With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week.
- We are open to discussing flexibility in respect to working patterns, dependent on role.
- We also have a great variety of active employee networks and societies.
- We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
- This role comes with the added benefit of a discretionary annual payment.
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Marketing Manager Digital Platforms in Oxford employer: Oup Uk - Oxford
Oup UK in Oxford is an excellent employer, offering a dynamic work environment that fosters creativity and collaboration within the Open Access Marketing team. With flexible working hours and a generous holiday allowance, employees enjoy a healthy work-life balance while having ample opportunities for professional growth and development in the field of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Digital Platforms in Oxford
✨Show Your Creative Side
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✨Engage in Marketing Communities
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We think you need these skills to ace Marketing Manager Digital Platforms in Oxford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oup Uk - Oxford. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Oup Uk - Oxford
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✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Oup Uk - Oxford, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
