At a Glance
- Tasks: Lead marketing strategy and planning for diverse clients, driving growth and innovation.
- Company: Join Ouma, a dynamic micro-agency redefining marketing leadership.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a supportive culture that values creativity and tenacity.
- Why this job: Make a real impact on exciting brands while collaborating with talented colleagues.
- Qualifications: Experience in marketing strategy, brand management, and team collaboration.
The predicted salary is between 51750 - 63250 £ per year.
Marketing Manager
Location: Hybrid (South Wales)Reports to: Head of Client Services Direct reports: Marketing Executive
Function: Client Services
Type: Full-time, Hybrid About Ouma At Ouma, we drive measurable growth for brands through boardroom-level marketing leadership and an on-demand expert network.
We're an agile micro-agency with global reach - scaling what works and enabling sustainable growth for ambitious brands.
We are your growth partner.
The Role We're looking for an experienced and ambitious Marketing Manager to lead strategy, ideation, and planning for a portfolio of clients (our "pod").
As Marketing Manager, you'll translate client briefs into annual, quarterly, and ad-hoc marketing strategies - collaborating closely with Media, Creative, Content, and Analytics Managers to bring bold ideas to life.
You'll also act as brand guardian for your clients, ensuring everything we deliver is aligned, consistent, and impactful.
This role is ideal for a strategic marketer who thrives on solving growth challenges, shaping brand direction, and collaborating with cross-functional teams to deliver measurable results.
Key Responsibilities Marketing Strategy (50%)Develop comprehensive marketing strategies for pod clients based on annual, quarterly, or ad-hoc briefs.
Interrogate and challenge client briefs to extract key insights and opportunities.
Conduct research and analysis to identify consumer insights and growth opportunities.
Build audience segmentation and consumer-focused growth strategies.
Collaborate with Media, Creative, Content, and Analytics teams to ideate integrated activations.
Marketing Planning (40%)Create schematic plans to phase marketing initiatives and campaigns across the year.
Oversee budget allocation across channels to ensure consistency with strategic priorities.
Validate targeting and channel inclusion through research and data-driven methods.
Work with internal teams to ensure cohesive, effective execution.
Brand Management (5%)Act as the brand guardian for assigned clients.
Review customer experience (CX) and user experience (UX) across all brand touchpoints.
Proactively recommend opportunities for brand development and enhancement.
People, Team & Culture (5%)Mentor and support junior team members, including Marketing Executives.
Lead internal training sessions on marketing trends, techniques, and best practices.
Champion Ouma's culture and values across all client and internal interactions.
Key Skills & Experience Brilliant Marketing skillsets, through experience, academia and/or CIM membership.
Fundamental, foundational and modern Marketing academia and methods.
Ability to interrogate a brief and create unique brand and business insights.
Expert-eye Marketing research, audience work, insights and analysis.
Detailed, thorough and faultless Marketing plans, schematics and phasing.
Brand planning ideation and creativity of Marketing initiatives for growth.
Marketing and planning workshops facilitation and running.
Expert collaboration with colleagues to create broader, more successful ideas.
Budget controls and planning to create work within reason.
Strong understanding of Media, Content, Creative and Production opportunities, costs and processes, including CRM/Lifecycles, Ambassadors, PR etc.
Brand management, growth measurement, ownership.
Management of external stakeholders including Ouma Marketing expert network.
What You'll Bring Energy and optimism.
Curiosity, creativity, and commercial acumen.
A proactive mindset - someone who "leans in" to challenges.
Tenacity and positivity, even under pressure.
Excellent communication and presentation skills.
A passion for helping brands grow sustainably.
Our Behaviours At Ouma, we live by our values: We are positive, optimistic, open, and ambitious.
We are kind, inclusive, and supportive of one another.
We have growth mindsets - for our clients, for the agency, and for ourselves.
We are tenacious - we never give up.
We empower people and lean into challenges.
We work at pace, creating positive momentum in everything we do.
We are agile, adaptable, and responsible - we deliver, no matter the odds.
Why Join Ouma?Be part of a high-growth, agile agency redefining Marketing leadership.
Work on exciting brands across multiple industries.
Collaborate with talented, energetic colleagues who love what they do.
Enjoy a hybrid work model that balances flexibility and collaboration. #J-18808-Ljbffr
Marketing Manager in Swansea employer: Ouma Ltd
At Ouma, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our hybrid model in South Wales allows for flexibility while collaborating with a talented team dedicated to driving growth for ambitious brands. We offer ample opportunities for professional development, mentorship, and the chance to work on exciting projects that make a real impact, all while championing our core values of positivity, tenacity, and support.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Swansea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ouma Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ouma Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ouma Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ouma Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Swansea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ouma Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ouma Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ouma Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ouma Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ouma Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ouma Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
