Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Own and evolve our CRM strategy, driving customer engagement and retention.
- Company: Join Otto Car, a fast-growing leader in the mobility sector.
- Benefits: Competitive salary, hybrid work, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of mobility.
- Why this job: Make a real impact on customer journeys and contribute to a greener future.
- Qualifications: 4-5 years of CRM experience with strong analytical and campaign management skills.
The predicted salary is between 40000 - 42000 £ per year.
Experience: 4-5 years of CRM experience
Reports to: Commercial Director
Location: London (Hybrid)
Salary: £40-£42k
About us
Otto Car is one of the UK’s fastest-growing private companies in the mobility sector. Helping to get private hire drivers on the road to ownership, our mission is to bring our loved ones home safely. Since our humble beginnings with a single Toyota Prius, we’ve grown into Europe’s largest fleet of electric vehicles on ride-hailing platforms like Uber and Bolt, with thousands of vehicles on the road. We’ve supported over 20,000 drivers in achieving financial independence and are proud to lead the way in helping private hire drivers transition to a greener future. Joining Otto Car means becoming part of a fast-paced and values-driven scale-up, playing a key role in shaping our future growth and success as we expand regionally in the UK.
Role overview
We’re hiring a CRM Manager to own and evolve Otto Car’s customer lifecycle strategy. This role focuses on building intelligent lifecycle journeys, segmentation frameworks, and automated CRM programmes that drive lead generation, conversion, and retention across the customer funnel. Success in this role isn’t about high-volume broadcast marketing - it’s about designing thoughtful lifecycle journeys and targeted communication that deliver value at the right moment in the customer decision journey. You’ll work closely with marketing, sales, and product teams to ensure CRM becomes a core growth engine - moving customers from initial interest through to vehicle ownership and long-term engagement. This is a role for someone who can think strategically but is equally comfortable executing, building and optimising journeys while continuously testing and improving performance. You’ll have the opportunity to drive meaningful commercial impact, shape how CRM contributes to growth, and take full responsibility for the CRM function within a scaling business where your work will directly influence outcomes.
Wants to own the full CRM strategy and execution (not just manage email campaigns).
Enjoys building CRM campaigns that are targeted, thoughtful, and data-driven rather than high-volume.
- CRM Strategy & Lifecycle
- Own our end-to-end CRM lifecycle strategy and execution across acquisition, activation, retention, and re-engagement.
- Identify opportunities to improve conversion, lifecycle progression, and retention through CRM programmes and campaigns.
- Ensure high standards of campaign quality, data integrity, and CRM best practices.
- Drive new CRM technology adoption to improve both efficiency and effectiveness.
- Develop CRM-led campaigns that support lead generation and customer conversion.
- Work closely with sales and marketing teams to ensure CRM supports commercial campaigns and priorities.
- Campaign Management & Optimisation
- Plan and deliver multi-channel CRM campaigns including email and SMS.
- Introduce structured testing frameworks to improve engagement and conversion.
- Continuously optimise lifecycle journeys using data and customer insights.
- CRM Performance, Measurement & Insights
- Establish clear CRM performance frameworks and reporting structures to measure the effectiveness of campaigns, automations, and lifecycle programmes.
- Define and track key CRM metrics such as engagement, conversion, retention, and lifecycle progression.
- Analyse campaign and lifecycle performance to identify optimisation opportunities.
- Develop dashboards and reporting to provide regular insights to marketing and leadership teams.
- Use data to continuously refine segmentation, messaging, and automation strategies.
- Share insights from CRM data to help shape the marketing strategy and improve customer engagement across channels.
4-5 years’ experience in CRM or lifecycle marketing roles.
Strong experience building segmentation strategies based on behavioural or lifecycle data.
Experience planning and executing multi-channel CRM campaigns (email and SMS).
Strong analytical capability and experience measuring CRM performance and lifecycle progression.
Experience partnering closely with sales teams or commercial stakeholders.
CRM Project Executive employer: Otto Car
Contact Detail:
Otto Car Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Project Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Otto Car and understanding their mission. Tailor your answers to show how your experience aligns with their goals, especially in CRM strategy and customer engagement.
✨Tip Number 3
Showcase your skills through practical examples. Be ready to discuss specific campaigns you've managed and the results they achieved. This will demonstrate your ability to drive meaningful commercial impact.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Otto Car team.
We think you need these skills to ace CRM Project Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM experience we’re looking for. Highlight your achievements in lifecycle marketing and any specific campaigns you've executed that align with our mission at Otto Car.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about CRM and how your skills can help shape our customer lifecycle strategy. Be genuine and let your personality shine through!
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used analytics to optimise CRM campaigns. We want to see your ability to measure performance and drive improvements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Otto Car
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and lifecycle marketing. Brush up on your knowledge of segmentation frameworks and how to build targeted campaigns. Be ready to discuss specific examples from your past experience where you’ve successfully implemented these strategies.
✨Showcase Your Analytical Skills
Prepare to talk about how you've measured CRM performance in previous roles. Bring examples of key metrics you've tracked, like engagement and conversion rates, and be ready to explain how you used data to optimise campaigns. This will show that you can not only execute but also analyse and improve.
✨Demonstrate Collaboration
Since this role involves working closely with sales and marketing teams, think of examples where you’ve collaborated effectively in the past. Highlight how you’ve aligned CRM initiatives with commercial goals and how that contributed to overall success. Teamwork is key!
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific CRM challenges or scenarios. Prepare by thinking through potential problems you might face in the role and how you would approach them. This shows your strategic thinking and problem-solving skills, which are crucial for the position.