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For Companies At a Glance
- Tasks: Own and evolve our CRM strategy to enhance customer journeys and drive engagement.
- Company: Join Otto Car, a fast-growing leader in the mobility sector with a mission for greener transport.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and sustainability.
- Why this job: Make a real impact on customer experiences while shaping the future of a scaling business.
- Qualifications: 4-5 years in CRM or lifecycle marketing with strong analytical skills.
The predicted salary is between 40000 - 42000 £ per year.
Experience: 4-5 years of CRM experience
Reports to: Commercial Director
Location: London (Hybrid)
Salary: £40-£42k
About us
Otto Car is one of the UK’s fastest-growing private companies in the mobility sector. Helping to get private hire drivers on the road to ownership, our mission is to bring our loved ones home safely. Since our humble beginnings with a single Toyota Prius, we’ve grown into Europe’s largest fleet of electric vehicles on ride-hailing platforms like Uber and Bolt, with thousands of vehicles on the road. We’ve supported over 20,000 drivers in achieving financial independence and are proud to lead the way in helping private hire drivers transition to a greener future. Joining Otto Car means becoming part of a fast-paced and values-driven scale-up, playing a key role in shaping our future growth and success as we expand regionally in the UK.
Role overview
We’re hiring a CRM Manager to own and evolve Otto Car’s customer lifecycle strategy. This role focuses on building intelligent lifecycle journeys, segmentation frameworks, and automated CRM programmes that drive lead generation, conversion, and retention across the customer funnel. Success in this role isn’t about high-volume broadcast marketing - it’s about designing thoughtful lifecycle journeys and targeted communication that deliver value at the right moment in the customer decision journey. You’ll work closely with marketing, sales, and product teams to ensure CRM becomes a core growth engine - moving customers from initial interest through to vehicle ownership and long-term engagement. This is a role for someone who can think strategically but is equally comfortable executing, building and optimising journeys while continuously testing and improving performance. You’ll have the opportunity to drive meaningful commercial impact, shape how CRM contributes to growth, and take full responsibility for the CRM function within a scaling business where your work will directly influence outcomes.
Responsibilities:
- Own our end-to-end CRM lifecycle strategy and execution across acquisition, activation, retention, and re-engagement.
- Identify opportunities to improve conversion, lifecycle progression, and retention through CRM programmes and campaigns.
- Ensure high standards of campaign quality, data integrity, and CRM best practices.
- Drive new CRM technology adoption to improve both efficiency and effectiveness.
- Develop CRM-led campaigns that support lead generation and customer conversion.
- Work closely with sales and marketing teams to ensure CRM supports commercial campaigns and priorities.
Campaign Management & Optimisation:
- Plan and deliver multi-channel CRM campaigns including email and SMS.
- Introduce structured testing frameworks to improve engagement and conversion.
- Continuously optimise lifecycle journeys using data and customer insights.
CRM Performance, Measurement & Insights:
- Establish clear CRM performance frameworks and reporting structures to measure the effectiveness of campaigns, automations, and lifecycle programmes.
- Define and track key CRM metrics such as engagement, conversion, retention, and lifecycle progression.
- Analyse campaign and lifecycle performance to identify optimisation opportunities.
- Develop dashboards and reporting to provide regular insights to marketing and leadership teams.
- Use data to continuously refine segmentation, messaging, and automation strategies.
- Share insights from CRM data to help shape the marketing strategy and improve customer engagement across channels.
Requirements:
- 4-5 years’ experience in CRM or lifecycle marketing roles.
- Strong experience building segmentation strategies based on behavioural or lifecycle data.
- Experience planning and executing multi-channel CRM campaigns (email and SMS).
- Strong analytical capability and experience measuring CRM performance and lifecycle progression.
- Experience partnering closely with sales teams or commercial stakeholders.
CRM Manager - Travel employer: Otto Car
Contact Detail:
Otto Car Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Travel
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes and strategies. This will give you an edge during interviews and show employers exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM practices. Be ready to discuss how you can enhance their customer lifecycle strategy and share ideas on improving engagement and retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission at Otto Car.
We think you need these skills to ace CRM Manager - Travel
Some tips for your application 🫡
Show Your CRM Experience: Make sure to highlight your 4-5 years of CRM experience in your application. We want to see how you've owned and evolved customer lifecycle strategies in your previous roles, so don’t hold back on the details!
Be Data-Driven: Since we’re all about thoughtful, data-driven campaigns, share examples of how you’ve used data to optimise CRM strategies. Talk about specific metrics you’ve tracked and how they influenced your decisions.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences that align with our CRM Manager role. Show us why you’re the perfect fit for Otto Car!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Otto Car!
How to prepare for a job interview at Otto Car
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies and tools. Brush up on your knowledge of segmentation frameworks and lifecycle journeys, as these will be key topics during the interview. Be ready to discuss specific examples of how you've improved conversion rates or retention through targeted campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities by discussing how you've measured CRM performance in past roles. Bring examples of metrics you've tracked and how you've used data to optimise campaigns. This will show that you can not only execute but also refine strategies based on insights.
✨Collaborate Like a Pro
Since this role involves working closely with marketing and sales teams, be prepared to talk about your experience in cross-functional collaboration. Share specific instances where your teamwork led to successful CRM initiatives, highlighting your ability to align CRM strategies with commercial goals.
✨Be Ready to Discuss Technology
Familiarise yourself with the latest CRM technologies and tools that can enhance efficiency and effectiveness. Be prepared to discuss any experience you have with adopting new technologies in your previous roles, and how they’ve impacted your CRM strategies.