Area Sales Manager

Are you a confident and proactive sales professional with business development and client management experience in the waste management, recycling or capital equipment sales sectors? Our client in the Midlands is recruiting for a commercially driven, experienced Area Sales Manager to join their team. You will be key in supporting existing clients and gaining new business in the London and Southeast areas of the UK.

This role will focus on re‑engaging dormant and cold leads, nurturing warm prospects and converting these into new business opportunities to support company growth and exceed sales targets. Candidates need to be based ideally in London or the Southeast area to regularly travel and develop business in this location. Travel up to the Midlands will be required once a month for team sales meetings.

• Develop and grow new business opportunities across London and the Southeast, managing a diverse customer base across multiple regions.
• Proactively identify, qualify, and convert new sales opportunities through outbound prospecting and lead generation.
• Promote and sell capital equipment solutions designed to improve recycling efficiency, reduce operational costs, and increase revenue from recyclable materials.
• Plan and manage a structured sales diary to maximise territory coverage and opportunity conversion.
• Maintain accurate sales reporting, forecasting and CRM records in line with company requirements.
• Negotiate and secure high‑value sales projects, delivering strong revenue performance.

• Represent the business at marketing initiatives, trade shows and sales events to raise brand awareness and generate leads.

• Collaborate with internal teams to ensure successful delivery of solutions and customer satisfaction.
• Attend the Midlands head office as required for sales meetings, performance reviews, training and strategic planning sessions.
• Actively participate in team sales meetings to review pipeline, market insights and align with business objectives.

• Conduct customer site visits to assess operational requirements and recommend tailored waste management and recycling solutions.
• Manage the full sales cycle from initial contact through negotiation, proposal and contract close.
• Build and maintain long‑term customer relationships to support repeat and referral business.
• Identify upsell and cross‑sell opportunities within the existing customer base to maximise account value.
• Serve as a key point of contact for customers, coordinating with internal teams to support contract delivery and ongoing service requirements.
• Oversee current client contracts, ensuring terms are met and identifying opportunities for renewal, extension or upgrade.

• Proven experience in a sales, business development or account management role within the waste and recycling industry.
• Demonstrable experience selling waste management contracts and/or managing existing client contracts, or capital equipment sales in the waste industry.
• Strong technical understanding of waste and recycling processes, including specialist recycling and waste‑handling equipment.
• Confident and commercially minded professional with a proven ability to identify, develop and convert business opportunities.
• Strong negotiation and influencing skills, with the ability to manage high‑value and complex sales opportunities.
• Customer‑focused approach, with the ability to build and maintain long‑term client relationships.
• Ability to manage a sales pipeline effectively, from prospecting through to close and ongoing account management.
• Comfortable conducting site visits and engaging with operational stakeholders to assess requirements and propose tailored solutions.
• Well‑organised and self‑motivated, with strong diary management and time‑management skills.
• Competent in sales reporting, forecasting and CRM systems.
• Willingness to attend the Midlands‑based office for sales meetings, collaboration and training as required.
• Full UK driving licence and willingness to travel within the assigned territory.

• Base salary from £40,000 plus.
• Unlimited commission scheme paid monthly.
• Performance and results bonus.
• Company car.
• 25 days holiday plus bank holidays.
• Private healthcare.
• Pension scheme.
• Staff events.

You will be based remotely to cover London and the Southeast areas. You will be required to commute to the Midlands‑based office once a month for sales meetings. You may also be required to attend trade shows and other sales events when needed. For the first few weeks you will be based in the Midlands‑based office for training before working across your sales territory.

Feel you may have the selling experience and waste/recycling industry knowledge for this role? You can apply now using the links below! This is an amazing opportunity for the right candidate. To enquire about this further or apply, please follow the appropriate links or contact Recruit 2 You 01773 252 222 directly, who are acting as the employment agency for this position.