Marketing Manager - The National Wedding Shows

This is an exciting opportunity for a passionate Event Marketing Manager to join a small but established team on a marketing leading portfolio of consumer events. The role is hybrid based in London, with one work from home day and four at the company’s office in Angel.

Responsibilities include:

• Setting the marketing strategy for The National Wedding Show, in conjunction with the Group Show Director.
• Planning, implementing, and evaluating the visitor marketing campaigns, including digital advertising with partners, social media, design, PR, and media partnerships to drive visitor numbers.
• Monitoring and managing the full marketing budgets for The National Wedding Show, ensuring costs are kept within that budget and actively negotiating rates where possible.
• Overseeing and monitoring ticket revenue targets and ensuring visitor numbers are coming in on target, through all channels.
• Reporting ticket volumes and revenue weekly and proactively suggesting ideas to improve campaign performance.
• Planning the trade marketing strategy in conjunction with the Group Show Director and Sales Manager.
• Updating and refreshing the show creative on Canva and supporting with the creation of marketing collateral.
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
• Working closely with a freelance Digital Manager to build and manage paid media campaigns, including regular campaign reviews and input to campaign optimisation.
• Managing online listings, to ensure they are kept up to date and that the shows are being featured wherever relevant.
• Tracking campaign performance and analysing data regularly, with particular focus on creating a thorough post-campaign analysis after each show.
• Managing relationships with third parties i.e. ticket providers, venue marketing etc.
• Management of event website, leading on website development projects and proactively suggesting improvements to UX and SEO.
• Actively involved in suggesting and sourcing exciting visitor content, with sole responsibility for speaker acquisition for the WEDTalk Theatre.
• Management of marketing automation programme, with particular focus on creating engaging email automations.
• Line management of Marketing Executive.
• Any other duties as required.

The Ideal Candidate:

• 3+ years event marketing experience (please only apply if you have events marketing experience).
• Excellent knowledge of best practice across email, social media, paid media & websites.
• An understanding of the customer journey, acquisition process and digital marketing channels.
• Campaign tracking, reporting and analytical skills.
• Experience using Canva (preferred but not essential).
• Experience using email automation programmes.
• Experience using a website CMS.
• Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines.
• Commitment to standards of excellence with attention to detail.
• Excellent written English and proof-reading skills.