Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for The National Wedding Show and drive visitor engagement.
- Company: Join a dynamic team in a leading events company based in London.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of exciting events and make a real impact in the wedding industry.
- Qualifications: 3+ years in event marketing with strong digital skills and attention to detail.
- Other info: Collaborative environment with opportunities to manage creative projects and campaigns.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting opportunity for a passionate Event Marketing Manager to join a small but established team on a marketing leading portfolio of consumer events. The role is hybrid based in London, with one work from home day and four at the company’s office in Angel.
Responsibilities include:
- Setting the marketing strategy for The National Wedding Show, in conjunction with the Group Show Director.
- Planning, implementing, and evaluating the visitor marketing campaigns, including digital advertising with partners, social media, design, PR, and media partnerships to drive visitor numbers.
- Monitoring and managing the full marketing budgets for The National Wedding Show, ensuring costs are kept within that budget and actively negotiating rates where possible.
- Overseeing and monitoring ticket revenue targets and ensuring visitor numbers are coming in on target, through all channels. This involves reporting ticket volumes and revenue weekly and proactively suggesting ideas to improve campaign performance.
- Planning the trade marketing strategy in conjunction with the Group Show Director and Sales Manager.
- Updating and refreshing the show creative on Canva and supporting with the creation of marketing collateral.
- Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
- Working closely with a freelance Digital Manager to build and manage paid media campaigns, including regular campaign reviews and input to campaign optimisation.
- Managing online listings, to ensure they are kept up to date and that the shows are being featured wherever relevant.
- Tracking campaign performance and analysing data regularly, with particular focus on creating a thorough post-campaign analysis after each show.
- Managing relationships with third parties i.e. ticket providers, venue marketing etc.
- Management of event website, leading on website development projects and proactively suggesting improvements to UX and SEO.
- Actively involved in suggesting and sourcing exciting visitor content, with sole responsibility for speaker acquisition for the WEDTalk Theatre.
- Management of marketing automation programme, with particular focus on creating engaging email automations.
- Line management of Marketing Executive.
- Any other duties as required.
The Ideal Candidate:
- 3+ years event marketing experience (please only apply if you have events marketing experience)
- Excellent knowledge of best practice across email, social media, paid media & websites
- An understanding of the customer journey, acquisition process and digital marketing channels
- Campaign tracking, reporting and analytical skills
- Experience using Canva (preferred but not essential)
- Experience using email automation programmes
- Experience using a website CMS
- Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
- Commitment to standards of excellence with attention to detail
- Excellent written English and proof-reading skills
Marketing Manager - The National Wedding Shows in London employer: Otis Media Ltd
Contact Detail:
Otis Media Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - The National Wedding Shows in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to events. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Be ready to discuss how your experience aligns with their goals, especially in driving visitor numbers and managing budgets. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at The National Wedding Shows.
We think you need these skills to ace Marketing Manager - The National Wedding Shows in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for event marketing shine through! We want to see that you’re genuinely excited about the role and the events we manage. Share why you love marketing in the events space and how you can contribute to our team.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in event marketing and any successful campaigns you've managed. We love seeing how your skills align with what we're looking for!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured writing that gets straight to the heart of your experience and skills. Avoid fluff and focus on what makes you a great fit for the Marketing Manager position.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Otis Media Ltd
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially those relevant to event marketing. Be ready to discuss how you would set a marketing strategy for The National Wedding Show and share examples from your past experiences.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked campaign performance in previous roles. Bring specific examples of how you've used data to improve marketing campaigns, as this will show your analytical skills and understanding of the customer journey.
✨Familiarise Yourself with Canva
If you have experience using Canva, be ready to discuss it! If not, take some time to explore the platform and understand its features. You might be asked how you would use it to create marketing collateral, so having a basic understanding will help.
✨Prepare Questions About the Role
Think of insightful questions to ask during the interview. This could include inquiries about the team dynamics, the current marketing challenges they face, or how success is measured for the Marketing Manager role. It shows your genuine interest in the position.
