Marketing Manager - (in English)

OSPREY LONDON is a founder-led and owned British heritage leather goods and accessories brand. Our new creative and operational home is based in our converted stables in beautiful Hertfordshire parkland. The Marketing Manager will be responsible for developing and executing integrated marketing strategies to enhance brand awareness, drive sales, and support the launch of OSPREY LONDON. This role requires a blend of strategic thinking, creativity, and hands-on execution, ensuring a cohesive and premium brand experience across all customer touchpoints.

Our marketing team is small (5 people) but perfectly formed, with both experience and youth on their side. You will be reporting to the Head of Marketing.

Qualifications:

• A marketing degree or relevant qualifications
• An interest in fashion with an innate understanding of brand credentials
• Strong time management and planning skills
• Social media fluency with the ability to edit video
• Commercial approach with a good understanding of brand values
• Accurate, with attention to detail in their use of English
• Strong IT skills and confident in Excel

Retail Marketing:

• Development of individual store marketing strategies, tailored to their needs and related demographic development.
• Managing the timely creation of POS, window displays and decals, collaborating with the in-house Graphic Designer and in accordance with the Retail Marketing Calendar.
• Coordinate with retail teams to execute in-store promotions, events, and visual merchandising.
• Establish and manage relationships with retail centre management and partners working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles.
• Setting up a rolling call programme to check in with each centre’s marketing team (supplemented with periodic in-person visits) to ensure we’re the go-to brand for marketing opportunities.
• Ensure OSPREY LONDON is represented in each centre’s marketing activities throughout the year.
• Identifying local press opportunities for each store across social media, influencers, radio, magazines, podcasts, blogs, etc.
• Enhance the in-store shopping experience through customer engagement initiatives, such as personalised shopping assistance, styling sessions, competitions, or loyalty programs.
• Using the Critical Path Analysis (CPA) document for outlet store new product launches to ensure that key lines of store-exclusive items are identified in good time for video/photography for promotional use.
• Create and distribute videos to ensure all store staff have sight of key features and product USPs.

Digital Marketing:

• Manage the brand's online presence, ensuring omnichannel success and an engaging experience across all digital platforms in accordance with the Digital Marketing Calendar.
• Oversee the end-to-end management of all social media platforms, including content creation, scheduling posts, engaging with followers, monitoring conversations, and analysing performance metrics to optimise engagement and drive brand awareness.
• Manage partnerships to promote the brand and products for both in-store and website success.
• Establish clear social media guidelines and TOV to maintain across all written and visual content in alignment with brand guidelines.
• Managing the production of the company’s product imagery with external agencies, primarily for use on our e-commerce and marketplace websites.
• Overseeing the booking of timely product photography sessions that ensure we max out on the number of quality shots per session, thereby getting value for money from each one.
• Work collaboratively with the marketing executive to brief and oversee the organisation of the collation/delivery/return of products being shot in an orderly fashion.
• Own the copywriting process for all product descriptions, ensuring they are engaging, accurate, and reflective of the brand’s premium positioning.

Develop and present weekly marketing performance reports, including key metrics across social media, CRM and SMS to the Head of Marketing and key stakeholders. Monitor and analyse the effectiveness of marketing campaigns across digital and in-store channels, providing actionable insights and recommendations. Prepare monthly and annual marketing performance reviews, highlighting successes, challenges, and areas for improvement.

Weekly reporting to the Head of Marketing of previous weeks’ achievements, footfall, promotional performance, and forward plans and facilitating sign-off for promotions. Monthly report on all influencer activity, showing the ability to keep on top of targets and goals for products sent out, content featured, channel growth and community engagement.