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- Tasks: Develop and execute data-driven CRM strategies to enhance customer relationships.
- Company: Join a British heritage brand with a creative and collaborative culture.
- Benefits: Flexible homeworking options, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on customer engagement and retention through innovative campaigns.
- Qualifications: 2-3 years of CRM experience, strong analytical skills, and excellent communication abilities.
- Other info: Work in a dynamic environment with a focus on creativity and customer-centric strategies.
The predicted salary is between 36000 - 60000 £ per year.
We are a founder led and owned British heritage leather goods and accessories brand. Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland with our Distribution Centre just 10 minutes away in Hemel Hempstead.
Responsible for developing and executing customer relationship strategies through the use of data-driven CRM campaigns, lifecycle marketing and SMS.
Office hours: Monday - Friday (37.5 hours per week)
- At least 2-3 years’ experience building, implementing, and improving campaigns through an ESP (ideally Ometria)
- Strong excel competency and analytical skills to interpret data and translate insight into actionable strategies
- Ability to write clear, engaging, and on-brand CRM communications (email & SMS)
- Customer-centric mindset prioritising the customer experience and needs
- Flexible and agile in adjusting strategies based on changing customer behaviour, feedback, or business priorities
- Comfortable working cross-functionally with marketing, ecommerce and merchandising teams
- Excellent reporting skills with the ability to create dashboards, reports, and KPIs for management
- Own email briefing process end-to-end working with graphic designer to deliver engaging content that drives key CRM metrics
- Ensure all campaigns are delivered accurately and on time in line with the marketing calendar
- Track CRM performance metrics such as open rate, CTR, CTOR, conversion, and revenue contribution
- Maintain accurate customer data and support GDPR-compliant practices within the CRM platform
- Work closely with Marketing and Ecommerce team to align messaging, timing and creative assets
- Work with Head of Marketing to define and roll-out a customer loyalty/VIP programme
- Increased customer engagement and retention through data-driven CRM initiatives
- Accurate, insightful CRM reporting that supports commercial decisions
- Seamless execution of CRM campaigns aligned with business objectives and deadlines
- Revenue driven by CRM channels (email and SMS), including share of total online revenue
- Tying CRM activity to commercial impact while still focusing on retention
Senior CRM Executive - homeworking/hybrid in Hemel Hempstead employer: OSPREY LONDON
Contact Detail:
OSPREY LONDON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - homeworking/hybrid in Hemel Hempstead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show genuine interest in their brand and values. Tailor your responses to highlight how your experience aligns with their needs.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. We recommend focusing on common CRM-related questions to showcase your expertise and confidence.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. We believe it shows your enthusiasm and professionalism, which can set you apart from other candidates.
We think you need these skills to ace Senior CRM Executive - homeworking/hybrid in Hemel Hempstead
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 2-3 years of experience in building and improving CRM campaigns. We want to see how you've used data-driven strategies in the past, so don’t hold back on those details!
Be Clear and Engaging: When writing your application, keep it clear and engaging. We love a good story, especially if it showcases your ability to craft on-brand communications for email and SMS. Let your personality shine through!
Data is Key: Since this role is all about data-driven decisions, make sure to mention your strong Excel skills and any experience you have with reporting metrics. Show us how you’ve turned insights into actionable strategies before!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to get your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at OSPREY LONDON
✨Know Your CRM Tools
Make sure you’re familiar with the CRM tools mentioned in the job description, especially Ometria. Brush up on how to build and implement campaigns using these platforms, as well as how to interpret data from them. This will show that you’re not just a good fit for the role but also proactive in your preparation.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive CRM strategies in the past. Be ready to explain how you’ve tracked performance metrics like open rates and conversion rates, and how those insights led to actionable changes. This will demonstrate your strong analytical skills and customer-centric mindset.
✨Craft Engaging Communications
Since writing clear and engaging CRM communications is key, think of examples where your emails or SMS campaigns have made an impact. Bring samples if possible, and be prepared to discuss your process for creating content that resonates with customers. This will highlight your creativity and attention to detail.
✨Be Ready to Adapt
Flexibility is crucial in this role, so come prepared with examples of how you've adjusted strategies based on customer feedback or changing behaviours. Discussing your experience working cross-functionally with other teams will also show that you can collaborate effectively and adapt to business priorities.
