Osprey Engineering Solutions are working with a well-established UK B2B engineering and manufacturing technology business. Due to continued growth, they are looking to appoint a commercially minded, hands-on Head of Marketing. The Role This is a strategic and hands-on leadership role, converting business strategy into a market-ready customer proposition. You'll build structured campaigns, content, digital activity, events and repeatable processes that generate genuine commercial opportunities — with Marketing and Sales working closely together through CRM, automation, lead nurturing and follow-up. Key Responsibilities Own and deliver the marketing plan in line with commercial priorities Turn technical and commercial propositions into clear, compelling market-facing messaging and campaigns Build a structured, campaign-led approach to demand generation Partner closely with Sales on the end-to-end commercial process Develop lead capture, nurturing, re-engagement and follow-up processes Identify opportunities for automation, AI and Microsoft Power Platform tools Lead website, digital, email and LinkedIn strategy Develop the commercial strategy for exhibitions, events and technical events Strengthen sales enablement through case studies, presentations and collateral Introduce clear marketing measurement, including pipeline contribution About You Commercially minded, with a clear understanding of marketing's role in generating revenue Strong B2B marketing background, ideally in manufacturing, engineering, industrial technology or automation Comfortable working closely with Sales, not operating Marketing in isolation Experienced with CRM, marketing automation and customer journeys A systems and process thinker who builds repeatable, scalable ways of working Able to translate technically complex products into simple, compelling messages Strategic enough to set direction, hands-on enough to operate in a two-person team Data-driven, with a track record of measuring marketing against commercial outcomes Experience with Dynamics 365, Power Platform, Power BI or the wider Microsoft ecosystem is highly desirable. #J-18808-Ljbffr
Head of Marketing employer: Osprey Engineering Solutions
Osprey Engineering Solutions is an exceptional employer, offering a dynamic work environment in the heart of Leicester's hydraulics industry. With a strong focus on employee development, you will have ample opportunities to lead and inspire your team while driving business growth. The company fosters a culture of collaboration and excellence, ensuring that every team member is equipped with the skills and support needed to thrive in their roles.
Contact Details:
Osprey Engineering Solutions Recruitment Team
