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For Companies At a Glance
- Tasks: Build and lead B2B sales strategies for a revolutionary property platform.
- Company: Join Oskar, a pioneering private property network in Prime Central London.
- Benefits: Competitive salary, flexible hybrid working, and the chance to shape a new market.
- Why this job: Be part of a founding team making waves in the property industry with innovative tech.
- Qualifications: Experience in estate agency, B2B sales leadership, and strategic marketing skills.
- Other info: Exciting opportunity to grow with a dynamic startup and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
Oskar operates a private property network in Prime Central London, connecting 450 buying and selling agents who collectively represent over £2bn in retained searches and £3bn in listings. The platform allows buying agents to distribute searches discreetly while connecting selling agents with qualified buyers for properties above £2m and off-market opportunities. In 2026, Oskar will launch a new platform with enhanced AI-powered matching and expand nationwide, covering London, the Home Counties, and all major high-value property markets across the UK.
THE ROLE
We are looking for an exceptional B2B Sales and Marketing Director to build our estate agent network and partnerships from the ground up. You will be responsible for the entire B2B strategy, from recruitment and onboarding to activation and ongoing engagement, establishing Oskar as the essential tool for agents selling premium properties across the UK. This is a founding team role with significant autonomy and impact. You will work directly with the founding team to develop the B2B go-to-market strategy, create the agent acquisition playbook, and build the partnerships that underpin Oskar's value proposition. You will join a small, ambitious team building something genuinely new in the property market.
WHAT YOU'LL DO
- B2B strategy and planning: Develop and execute the complete B2B go-to-market strategy.
- B2B strategy and planning: Create the agent acquisition roadmap, prioritising geographies and agency types for phased rollout.
- B2B strategy and planning: Define success metrics and build measurement framework for agent acquisition, engagement, and platform performance.
- Onboarding, activation and engagement: Design and deliver comprehensive onboarding process for agents joining the platform.
- Onboarding, activation and engagement: Train agents on how to use Oskar effectively, maximising listing quality and buyer engagement.
- Onboarding, activation and engagement: Drive agent behaviour to list properties actively (including QOTM/off-market stock and Oskar Exclusives) and respond to buying agent enquiries.
- Onboarding, activation and engagement: Work with the account management team to ensure agent satisfaction and sustained engagement.
- Onboarding, activation and engagement: Identify and resolve barriers to adoption, feeding insights back to product and marketing teams.
- B2B marketing and content: Input into the content strategy for agent audiences.
- B2B marketing and content: Develop B2B marketing collateral, sales decks, and pitch materials tailored to different agency types and seniority levels.
- B2B marketing and content: Test and refine messaging to address agent pain points, overcome objections, and communicate value effectively.
- B2B marketing and content: Create case studies and success stories demonstrating Oskar’s impact on agent sales.
- B2B marketing and content: Contribute to launch campaign design across B2B channels (working with ATL creative, PR, and media planning partners).
- Team leadership and collaboration: Opportunity to build and lead B2B sales and marketing function as the business scales.
- Team leadership and collaboration: Work closely with the founding members, and external partners (creative, PR, media) to align strategies.
- Team leadership and collaboration: Collaborate with product team to ensure Oskar meets agent needs and expectations.
- Team leadership and collaboration: Provide market intelligence on agent needs, competitive dynamics, and industry trends.
WHAT WE'RE LOOKING FOR
Experience and skills
- Estate agency or property sector experience: Deep understanding of how estate agencies work, the agent mindset, and what drives agent behaviour. You speak their language and command immediate credibility.
- B2B sales leadership: Proven track record building B2B sales functions and strategies from scratch. You have hit ambitious acquisition targets and scaled partnerships.
- Strategic thinking: Ability to develop comprehensive go-to-market strategies while executing hands-on. You balance long-term vision with immediate tactical needs and can pivot when required.
- Relationship building: Exceptional at building trust quickly with everyone from C-suite to frontline sales agents. You are persuasive, credible, and genuinely likeable.
- Entrepreneurial mindset: Comfortable with ambiguity and building from zero. You create playbooks rather than following them and thrive in fast-paced startup environments.
- Marketing expertise: Strong B2B marketing skills including content strategy, messaging development, and channel planning. You can create compelling materials that drive action.
- Results-driven: Relentlessly focused on metrics and outcomes. You have consistently met and exceeded ambitious acquisition and engagement targets.
Highly Desirable
- Experience in PropTech, marketplace businesses, or platform sales.
- Experience launching new products or services in established markets.
- Existing relationships with estate agencies across London and Home Counties.
- Experience working with external partners (creative agencies, PR firms, media planners).
- Track record building and leading high-performing sales teams.
PRACTICAL DETAILS
- Role type: Consultant, founding team position.
- Start date: March 2026 (to align with key deliverable deadlines).
- Location: London-based with flexibility for hybrid working.
- Compensation: Competitive salary commensurate with experience.
Please send your CV with a covering letter to Annie Tokatlian by 9th February 2026. annie@oskar.network
B2B Sales & Marketing Consultant employer: Oskar
Contact Detail:
Oskar Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Sales & Marketing Consultant
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property sector. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more connections you make, the better your chances of landing that B2B Sales & Marketing Consultant role.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of the estate agency world. Whether it’s a blog post, a video, or even a podcast, share insights that demonstrate your understanding of agent behaviour and market trends. This will help you stand out as a credible candidate.
✨Tip Number 3
Prepare for interviews by practising your pitch. You’ll want to articulate how your experience aligns with Oskar’s goals. Think about specific examples where you’ve built B2B strategies or engaged agents effectively. Confidence is key, so rehearse until you feel ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Oskar team. So, get your CV and cover letter polished and hit that apply button!
We think you need these skills to ace B2B Sales & Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in B2B sales and marketing, especially in the property sector. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for Oskar. Share your passion for the property market and how you can contribute to our mission.
Showcase Your Achievements: Don’t just list your responsibilities; show us your results! Include specific examples of how you've hit targets or built successful partnerships in your previous roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Oskar
✨Know Your Stuff
Before the interview, dive deep into Oskar's business model and the property market. Understand how their platform works and be ready to discuss how your experience aligns with their needs. This shows you’re genuinely interested and prepared.
✨Showcase Your B2B Expertise
Prepare specific examples of your past successes in B2B sales and marketing. Highlight how you've built strategies from scratch and met ambitious targets. Use metrics to back up your claims; numbers speak volumes!
✨Build Rapport
Since relationship building is key for this role, practice how you'll connect with the interviewers. Be personable and relatable, showing that you can easily build trust with agents and stakeholders alike.
✨Ask Insightful Questions
Prepare thoughtful questions about Oskar’s future plans and challenges in the property market. This not only demonstrates your strategic thinking but also shows that you’re keen on contributing to their vision.
