At a Glance
- Tasks: Drive occupancy growth and enhance customer experience in care homes.
- Company: Leading Not for Profit Care provider focused on person-centred care.
- Benefits: Competitive salary, generous holiday allowance, pension scheme, and exclusive discounts.
- Other info: Join us during an exciting period of investment and growth.
- Why this job: Make a real difference in people's lives while achieving sales success.
- Qualifications: Proven sales experience, strong networking skills, and a compassionate approach.
The predicted salary is between 41000 - 41000 £ per year.
- Sales Manager
- Sales Manager - Senior Sales and Marketing Executive
Contract Type
Fixed Term – Maternity Cover (12 months)
Location
Hybrid, requiring three full days per week at our office in Aylesbury and/or one of our services
We are seeking an experienced Sales Manager/Senior Sales & Marketing Executive to drive occupancy growth across a portfolio of care homes through proactive sales, stakeholder engagement, and local marketing activity.
Taking ownership of the full enquiry-to-admission journey, you will build referral networks, support prospective residents and their families, and deliver an exceptional customer experience to maximise enquiry conversion.
Working closely with home teams and the marketing team, you will develop local sales and marketing plans, strengthen community partnerships, and use market insight and CRM data to improve occupancy performance.
Combining commercial focus with a compassionate, person-centred approach, you will play a key role in helping families make informed decisions while achieving business objectives.
We are one of the largest Not for Profit Care providers in the UK specialising in providing person-centred care for older people in nursing, residential, learning disability and independent living homes.
As a charity we ensure that any revenue goes straight back into our homes for the benefit of our residents and employees who care for them
About the role
It is an exciting time to join the Trust as we are making a significant investment in our estate portfolio.
We are looking for someone who is experienced in Sales, ideally within the Care Sector, who can combine commercial focus with a compassionate, person-centred approach to ensure prospective residents and their families receive clear, supportive guidance throughout the decision-making process.
- Typical Duties
- Occupancy growth & sales performance
- Drive and maintain agreed occupancy targets across a designated portfolio of homes.
- Take ownership of the complete enquiry-to-admission journey, ensuring enquiries are managed professionally, followed up promptly and converted effectively.
- Develop and implement local sales plans to increase enquiries, improve conversion rates and maximise occupancy.
- Monitor enquiry pipelines, admissions, occupancy trends and conversion performance, taking proactive action where improvements are required.
- Produce regular sales forecasts, occupancy reports and pipeline updates using CRM data and performance metrics. Stakeholder development
- Build and maintain strategic relationships with key referral partners including:
- Hospital discharge teams, social workers, GPs, solicitors, and community groups and charities
- Develop stakeholder engagement plans for each home, identifying opportunities to generate sustainable referral pathways.
- Represent the care services at networking events, exhibitions, community forums and professional meetings to promote services and strengthen reputation.
- Customer journey & admissions
- Provide compassionate guidance to prospective residents and families throughout the enquiry and admissions process.
- Support families in understanding care options, funding pathways and the care services.
- Work closely with Home Managers to ensure a seamless transition from enquiry to admission.
- Ensure every prospective resident receives an outstanding customer experience that reflects the Trust's values. Marketing & business development
- Support the Regional Marketing Manager to deliver local marketing campaigns that generate enquiries and strengthen brand awareness.
- Support the delivery of community engagement activities, PR opportunities, open days and networking events.
- Support the Regional Marketing Manager with opportunities to enhance each home's local profile through partnerships, digital engagement, social media and reputation management.
- Contribute local market intelligence to support wider marketing campaigns and commercial decision making.
- Stay abreast of local competitors, occupancy trends and market developments to identify opportunities and risks.
- Support with competitor analysis including pricing, service offering and local positioning.
- Work collaboratively with Home Managers, Operations, Marketing and Clinical teams to achieve occupancy objectives.
- Coach and support Home Managers in stakeholder engagement, customer experience and enquiry management best practice.
- Share sales insights and best practice across the region to continuously improve performance.
- Champion a commercial mindset whilst maintaining the Trust's person-centred values.
About you
To succeed in this role, you will have
- Demonstrable success in sales, business development, admissions or occupancy management.
- Proven ability to achieve sales targets and deliver commercial growth.
- Strong understanding of sales pipelines, enquiry conversion and customer relationship management.
- Excellent stakeholder engagement and networking skills with the ability to influence at all levels.
- Experience developing local marketing initiatives, community engagement and lead generation activity.
- Commercially astute with strong analytical skills and the ability to interpret performance data.
- Experience using CRM systems to manage sales activity and produce reports.
- Excellent communication, presentation and negotiation skills.
- Highly organised with the ability to manage multiple priorities across several locations.
- Strong customer focus with empathy and professionalism when supporting prospective residents and families.
- Ability to balance commercial objectives with ethical, person-centred decision making.
In return, you can expect benefits such as
- Competitive Company pension
- 25 days holidays plus Bank holidays, increasing to 30 days after 5 years’ service
- Life Assurance
- "My Rewards" offering you discount on shopping, days out, restaurants and much more
- #J-18808-Ljbffr
Sales Manager in Aylesbury employer: OSJCT
Osjct is an excellent employer that fosters a collaborative and innovative work culture, particularly in the dynamic fields of IT, Marketing, and HR. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, ensuring that our team members can thrive in their careers while enjoying the flexibility of a hybrid work environment. Join us to be part of a forward-thinking organisation that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Aylesbury
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at OSJCT, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including OSJCT. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in Aylesbury
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for OSJCT:When writing your cover letter, make sure to tailor your message specifically for OSJCT. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at OSJCT
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show OSJCT that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show OSJCT that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with OSJCT’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
