Regional Sales Director in London

Location: London, United Kingdom

Employment Type: Full time

Department: Sales

Who are Heidi? Heidi is building an AI Care Partner that supports clinicians step of the way, from documentation to delivery of care. We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages. Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare. Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

The Role: We’re seeking an exceptional Regional Sales Director to join our commercial team as a key sales operator in the UK market. Your mission will be to win trust-wide deployments of Heidi by building conviction with clinicians, operational leaders, and executives. This role is for a high-agency player-coach who can take ownership of complex sales cycles, build deep stakeholder alignment, and create strategic urgency around AI-enabled care. You’ll be selling a proven product into a market that’s hungry for change - but success will depend on navigating NHS decision structures with nuance and rigour. You must have a winning track record in software sales, ideally a deep understanding of the healthcare landscape matched with a killer instinct for enterprise sales. You'll be leading by example and will play a critical role in shaping our enterprise GTM efforts in collaboration with our UK and global revenue leadership team.

Key Responsibilities:

• Own and drive enterprise sales within NHS trusts.
• Lead by example as a high-performing individual contributor, setting a benchmark for rigour, velocity, and clinical-commercial empathy throughout the sales process.
• Build and sustain a strategic pipeline, combining usage-driven signals, outbound engagement, and market intelligence to prioritise the right stakeholders and entry points.
• Deploy consultative, solutions-led sales techniques to uncover trust-specific pain points - whether workforce fatigue, backlog pressures, or AI strategy - and shape Heidi’s positioning accordingly.
• Deliver compelling demos and presentations to clinicians, digital leaders, and executives, translating technical capabilities into trust-wide impact.
• Collaborate closely with cross-functional teams - especially Deployment, Product, and Clinical Ops - to ensure trust needs are met pre- and post-sale, and to unblock adoption friction.
• Stay ahead of the curve on NHS policy shifts, AI governance, competitive movements, and emerging clinical trends - feeding structured insight back into Heidi’s UK strategy.

Qualifications:

• 5+ years of experience in end-to-end enterprise software sales with ARR >£100k minimum.
• Proven track record of exceeding sales targets and managing complex enterprise sales cycles with high ownership and urgency.
• Operates independently in a lean hyper-speed team with excellent communication and negotiation skills, with the ability to build deep trust with senior healthcare stakeholders.
• Acts as a mentor to up and coming sales team members, sharing knowledge and expertise.
• Strong problem-solving skills and the ability to navigate complex sales processes to deliver results.
• Highly autonomous, high ownership, self-motivated and results-driven, with the ability to thrive in a fast-paced startup environment.

What do we believe in? We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version. You’ll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritises the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Why you should join Heidi:

• Real product momentum. We’re not trying to generate interest, we’re channeling it.
• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.
• Unmatched impact. Play a pivotal role in shaping our GTM efforts at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.
• Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.
• Global reach. Help shape our international expansion as we bring Heidi to key international markets.
• Growth and balance. Enjoy a £500 personal development budget, dedicated wellness days, and your birthday off to recharge.
• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion: Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we’re committed to promoting a culture of opportunity for all.