At a Glance
- Tasks: Lead targeted marketing campaigns and drive qualified opportunities for key accounts.
- Company: Dynamic organisation with a focus on growth and innovation.
- Benefits: Competitive salary, bonus potential, hybrid work, and career development.
- Other info: Join a vibrant team with opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies and engaging with senior leadership.
- Qualifications: Experience in account-based marketing and strong collaboration skills.
The predicted salary is between 50000 - 60000 £ per year.
We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity. This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue. You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.
What You'll Be Doing
- You'll lead a focused ABM and growth marketing function, combining strategy with execution.
- Building and running targeted marketing campaigns into key accounts and prospect groups.
- Working closely with sales to identify and progress high-value opportunities.
- Creating tailored messaging and content for different audiences and buying groups.
- Managing multi-channel outreach across email, LinkedIn, content and events.
- Turning engagement signals into qualified meetings and pipeline.
- Owning reporting on marketing performance and commercial impact.
Group Marketing Manager employer: Oscar Technology
Join a dynamic and innovative organisation in Bath as a Group Marketing Manager, where you'll thrive in a collaborative and supportive work culture that values creativity and strategic thinking. With competitive salary packages, performance bonuses, and opportunities for professional development, this role offers a unique chance to make a significant impact on the company's growth while working closely with senior leadership and sales teams. Embrace the hybrid work model that promotes work-life balance, allowing you to excel in your career while enjoying the vibrant lifestyle that Bath has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We want you to be able to discuss how your skills align with their goals, especially in ABM and growth marketing.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've driven in previous roles. We love seeing numbers and success stories that demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you land that Group Marketing Manager role!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Group Marketing Manager role. Highlight your experience in account-based marketing and demand generation, and don’t forget to showcase any hands-on campaign management skills you've got!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've turned target accounts into revenue and how you’ve collaborated with sales teams.
Showcase Your Results:We love numbers! When detailing your past experiences, include metrics that demonstrate your success in driving qualified opportunities and pipeline. This will help us see the impact you've made in previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Oscar Technology
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Research the latest trends and strategies in ABM, and be ready to discuss how you've successfully implemented these in past roles. This will show your potential employer that you're not just familiar with the concept but can also apply it effectively.
✨Align with Sales Strategies
Since this role involves close collaboration with sales teams, prepare to discuss how you’ve worked with sales in the past. Bring examples of how you’ve identified high-value opportunities and turned them into revenue. This will demonstrate your ability to bridge the gap between marketing and sales.
✨Tailor Your Messaging
Be ready to showcase your skills in creating tailored messaging for different audiences. Think about specific campaigns you've run and how you adapted your content for various buying groups. This will highlight your strategic thinking and creativity, which are crucial for this role.
✨Showcase Your Analytical Skills
Since you'll be owning reporting on marketing performance, come prepared with examples of how you've measured success in previous roles. Discuss the metrics you tracked and how you used data to drive decisions. This will prove that you can not only execute campaigns but also analyse their impact on the business.
