Regional Sales Manager in Liverpool

Regional Sales Manager – North West UK £60,000 Basic Salary + Company Car + Bonus An excellent opportunity has arisen for a highly driven Regional Sales Manager to take ownership of new business development across the North West for a global manufacturer of specialist product inspection systems. This is a genuine new-business sales role, focused on identifying and developing new opportunities, opening doors with prospective customers and building a strong pipeline across the manufacturing sector. The successful candidate will be responsible for proactively prospecting, winning new accounts and developing relationships from initial contact through to order. Key responsibilities will include developing and executing a territory sales plan focused on new business, identifying and targeting prospective customers, generating qualified sales opportunities through proactive prospecting and networking, and building relationships with key decision-makers across Engineering, Production, Technical, Quality, Operations and Procurement. The role will involve managing the full sales cycle, including customer visits, application discovery, solution development, preparing proposals, commercial negotiation and order conversion. The successful candidate will work closely with internal technical teams to develop suitable solutions and communicate their value in terms of productivity, compliance, reliability, cost and return on investment. The Regional Sales Manager will also be responsible for maintaining an accurate CRM pipeline, forecasting sales activity, managing opportunities through to completion, developing existing accounts where appropriate and identifying potential OEM, integrator and strategic partner opportunities across the territory. Ideally, candidates will have experience within metal detection, preferably in a food manufacturing environment or a related market involving food production and processing. An understanding of the challenges faced by manufacturing and production teams in areas such as product inspection, quality control, compliance and production efficiency would be a significant advantage. Candidates from other technical sales backgrounds will also be considered, particularly those with a proven new-business track record in sectors such as checkweighing, food machinery, industrial automation, controls, robotics, conveyors, coding and marking, machine vision, industrial weighing, packaging machinery, special-purpose machinery, process equipment or other engineered capital equipment. The ideal candidate will be a confident and proactive business developer with a demonstrable ability to generate their own leads, open new accounts and convert opportunities. Experience selling technical or engineered solutions is important, along with the technical curiosity to understand customer applications and identify the right solution. The successful candidate will be commercially confident, resilient and self-motivated, with the ability to manage a territory independently and take full ownership of their sales pipeline and results. The primary focus will be on generating and winning new business. This is an excellent opportunity for an ambitious field sales professional who enjoys winning new business and wants to take ownership of a high-potential North West territory within a growing global engineering business. Salary: £60,000 basic salary plus company car and performance-related bonus. Location: Field-based, covering the North West UK