At a Glance
- Tasks: Lead targeted marketing campaigns and drive qualified opportunities for key accounts.
- Company: Dynamic organisation with a focus on growth and innovation.
- Benefits: Competitive salary, bonus potential, hybrid work, and career development.
- Other info: Exciting role with opportunities to influence marketing direction and drive revenue.
- Why this job: Make a real impact by shaping marketing strategies and engaging with senior leadership.
- Qualifications: Experience in account-based marketing and strong collaboration skills.
The predicted salary is between 50000 - 65000 £ per year.
We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity. This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue. You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.
What You'll Be Doing
- Leading a focused ABM and growth marketing function, combining strategy with execution.
- Building and running targeted marketing campaigns into key accounts and prospect groups.
- Working closely with sales to identify and progress high-value opportunities.
- Creating tailored messaging and content for different audiences and buying groups.
- Managing multi-channel outreach across email, LinkedIn, content and events.
- Turning engagement signals into qualified meetings and pipeline.
- Owning reporting on marketing performance and commercial impact.
Group Marketing Manager in Bath employer: Oscar Associates (Uk)
Join a dynamic and innovative team in Bath as a Group Marketing Manager, where you'll have the opportunity to shape marketing strategies that drive real business growth. Our hybrid work culture promotes flexibility and collaboration, ensuring you can thrive both in the office and remotely. With a strong focus on employee development, we offer numerous growth opportunities and a supportive environment that values your contributions and encourages creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Oscar Associates (Uk) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Oscar Associates (Uk) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Oscar Associates (Uk) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Oscar Associates (Uk). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Oscar Associates (Uk). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Oscar Associates (Uk):Show us that you’ve done your homework! In your application, briefly mention what you admire about Oscar Associates (Uk)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Oscar Associates (Uk)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Oscar Associates (Uk) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Oscar Associates (Uk), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
