Head of Sales in Warrington

Head of Sales in Warrington

Warrington Full-Time 54000 - 66000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and motivate a sales team while driving new business in the signage industry.
  • Company: Established signage company expanding into public sector markets.
  • Benefits: Competitive salary, commission structure, and leadership opportunities.
  • Other info: Flexible working pattern with travel for client meetings.
  • Why this job: Step into a leadership role with real influence and strong earning potential.
  • Qualifications: Proven signage sales experience and strong leadership skills.

The predicted salary is between 54000 - 66000 £ per year.

Our client is a well-established and growing name in the signage industry, working across both static and digital signage projects for clients spanning a wide range of sectors. As the business continues to expand, they are looking to strengthen their commercial leadership with the appointment of a Head of Sales / Sales Manager.

This is a genuine leadership opportunity for an experienced signage sales professional to take ownership of the commercial function. You will manage and develop a team of two salespeople, working above them to set direction, drive performance and win new business, while also playing a hands-on role in growing key accounts.

A key focus of the role will be growing the company's presence in the public sector, particularly with hospitals, universities and colleges, so experience selling into these environments would be a strong advantage.

KEY RESPONSIBILITIES

  • Lead, manage and motivate a team of two salespeople, setting targets and supporting their development
  • Drive new business development across both static and digital signage
  • Build and maintain a strong client base, managing relationships from first contact through to contract negotiation and delivery
  • Identify and pursue opportunities within the public sector, including hospitals, universities and colleges
  • Negotiate deals ranging from £10,000-£50,000 (static signage) up to £25,000-£200,000 (digital signage)
  • Work closely with senior leadership to shape and deliver the company's overall sales strategy
  • Represent the business at client meetings and site visits, requiring regular travel

WHAT WE'RE LOOKING FOR

  • Essential: proven experience within the signage industry, ideally covering both digital and static signage
  • A strong track record in business development and winning new business
  • Confident, experienced negotiator, comfortable managing high-value deals
  • Strong leadership qualities with the ability to manage and develop a small team
  • An existing client base within the signage sector is highly desirable
  • Public sector sales experience (hospitals, universities, colleges) is beneficial but not essential

PACKAGE & WORKING ARRANGEMENTS

  • Basic Salary: £50,000 - £60,000
  • OTE: £25,000 - £30,000
  • Commission: 3-5% of margin
  • Deal Sizes: Static £10,000-£50,000 | Digital £25,000-£200,000
  • Working Pattern: 2 days per week in the office, plus travel for client meetings and site visits
  • Team: Manages a team of 2, reporting into senior leadership

This is an opportunity to step into a genuine leadership role within a growing signage business, with real influence over commercial strategy, strong earning potential and the chance to help shape the company's move into new, high-value public sector markets.

Head of Sales in Warrington employer: Oscar Associates (UK) Limited

Join a dynamic software company in Leicester that prioritises innovation and practical AI solutions, making it an exceptional employer for those passionate about AI development. With a flexible hybrid working model, a commitment to employee growth through dedicated investment in engineering innovation, and a modern tech stack, this role offers a unique opportunity to advance your career in a collaborative environment. You'll be part of a talented team, working on impactful projects that deliver real value to customers.

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Contact Details:

Oscar Associates (UK) Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales in Warrington

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Head of Sales at Oscar Associates (UK) Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Oscar Associates (UK) Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Head of Sales in Warrington

Sales Leadership
Team Management
Business Development
Negotiation Skills
Client Relationship Management
Public Sector Sales Experience
Strategic Planning

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Oscar Associates (UK) Limited:When writing your cover letter, make sure to tailor your message specifically for Oscar Associates (UK) Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Oscar Associates (UK) Limited

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Oscar Associates (UK) Limited that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Oscar Associates (UK) Limited that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Oscar Associates (UK) Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.