At a Glance
- Tasks: Lead digital marketing strategies and manage campaign data for diverse clients.
- Company: Dynamic Mar-Tech company in Manchester with a hybrid work model.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team focused on innovation and continuous learning.
- Why this job: Be at the forefront of marketing tech and make a real impact on client success.
- Qualifications: Experience with Google Analytics, Campaign Manager 360, and strong communication skills.
The predicted salary is between 39000 - 39000 £ per year.
This position sits at the heart of a high-performing Mar-Tech and analytics function, taking ownership of tagging infrastructure, measurement frameworks, and campaign data management across a diverse portfolio of client accounts. The successful candidate will be someone who can translate complex technical requirements into practical implementation plans - and who gets genuine satisfaction from building measurement foundations that actually work.
Working closely with client teams, investment groups, and external technology vendors, this role will lead the adoption and optimisation of emerging marketing technologies, drive best practice across the team, and act as the primary technical expert for both internal stakeholders and clients.
What the Role Involves
- Technical Implementation & Oversight: Leading the setup and management of tagging and tracking infrastructure using platforms including Google Tag Manager, Campaign Manager 360, and Google Analytics. Implementing advanced tracking strategies, managing ad server integrations, and driving the adoption of solutions such as Google Consent Mode, Enhanced Conversions, and Conversion API (CAPI) across platforms including Meta, TikTok, and Amazon.
- Measurement & Analytics: Building and maintaining bespoke measurement frameworks tailored to both large-scale and smaller client accounts. Creating and managing dashboards that bring together web analytics and media performance data into clear, actionable views.
- Client Engagement: Acting as a trusted technical partner for clients - running strategy sessions, delivering impactful presentations, and providing expert guidance on Mar-Tech and Ad-Ops solutions that protect and enhance campaign investment.
- Team Development: Supporting the development of junior team members through onboarding, training, and skills development. Championing knowledge sharing and keeping the team current on industry trends, privacy-centric measurement developments, and emerging technologies.
- Cross-Functional Collaboration: Facilitating communication across departments, contributing to briefings, and ensuring Mar-Tech and Ad-Ops initiatives are well understood and consistently executed across teams.
What are we looking for?
- Technical - Campaign Manager 360, Google Analytics, and GTM
- This is a client facing role so strong communication skills are important.
Locations
Digital Marketing Lead - (Mar-Tech) in Cheshire, Warrington employer: Oscar Associates (UK) Limited
At Oscar Associates, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our Manchester office provides a hybrid working model, allowing for flexibility while ensuring team members can engage in meaningful face-to-face interactions three days a week. With a strong focus on employee development, we provide ample opportunities for growth through training and mentorship, making it an ideal environment for those looking to advance their careers in digital marketing and Mar-Tech.
Contact Details:
Oscar Associates (UK) Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead - (Mar-Tech) in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the Mar-Tech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous work with tagging infrastructure and analytics. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing tech. Being able to discuss tools like Google Tag Manager and Conversion API confidently will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Digital Marketing Lead - (Mar-Tech) in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Lead. Highlight your experience with tagging infrastructure and analytics tools like Google Tag Manager and Google Analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about Mar-Tech and how you can contribute to our team. Don’t forget to mention any relevant client engagement experiences that showcase your communication skills.
Showcase Your Technical Skills:Since this role involves technical implementation, be sure to detail your experience with advanced tracking strategies and ad server integrations. We love seeing candidates who can translate complex tech into practical solutions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Oscar Associates (UK) Limited
✨Know Your Tech Inside Out
Make sure you’re well-versed in the tools mentioned in the job description, like Google Tag Manager and Google Analytics. Prepare to discuss your experience with these platforms and how you've implemented tracking strategies in past roles.
✨Showcase Your Communication Skills
Since this role involves client engagement, practice articulating complex technical concepts in a simple way. Think of examples where you’ve successfully communicated with clients or team members to ensure everyone is on the same page.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as implementing a new measurement framework or dealing with a challenging client. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Demonstrate Your Passion for Learning
The digital marketing landscape is always evolving, so be ready to discuss how you stay updated on industry trends and emerging technologies. Mention any recent courses, webinars, or articles you've engaged with to show your commitment to continuous learning.
