At a Glance
- Tasks: Lead targeted marketing campaigns and drive revenue through account-based marketing.
- Company: Dynamic organisation with a focus on growth and innovation.
- Benefits: Competitive salary, performance bonus, private healthcare, and 25 days holiday.
- Other info: Hybrid working model with opportunities for learning and development.
- Why this job: Make a real impact by shaping marketing strategies and engaging key accounts.
- Qualifications: Experience in B2B marketing and strong CRM skills required.
The predicted salary is between 50000 - 60000 £ per year.
We're supporting a growing organisation looking for a commercially minded Group Marketing Manager to take ownership of their account-based marketing and wider demand generation activity. This is a hands-on, lead-level marketing role where you'll be responsible for turning target accounts into real pipeline - not just generating leads, but driving qualified opportunities and revenue. You'll sit close to senior leadership and work directly with sales teams to shape how key accounts are engaged across multiple brands and service areas.
What You'll Be Doing
- You'll lead a focused ABM and growth marketing function, combining strategy with execution.
- This includes:
- Building and running targeted marketing campaigns into key accounts and prospect groups
- Working closely with sales to identify and progress high-value opportunities
- Creating tailored messaging and content for different audiences and buying groups
- Managing multi-channel outreach across email, LinkedIn, content and events
- Turning engagement signals into qualified meetings and pipeline
- Owning reporting on marketing performance and commercial impact
- Alongside this, you'll oversee supporting marketing activity including content, campaigns, events and outbound activity - ensuring everything is aligned to revenue goals.
Leadership & Collaboration
- Manage and develop a small, multi-skilled marketing team
- Work closely with senior commercial and sales stakeholders
- Align marketing activity with account plans and revenue priorities
- Support the wider business in improving conversion from marketing to sales
What We're Looking For
- Experience in B2B marketing with exposure to account-based or targeted marketing approaches
- Strong understanding of how marketing contributes to pipeline and revenue
- Comfortable working closely with sales teams and senior stakeholders
- Experience running multi-channel campaigns (email, LinkedIn, content, events)
- Strong CRM and marketing automation experience (eg HubSpot, Salesforce, Marketo, or similar)
- Analytical mindset with the ability to report on commercial outcomes
- Some team or workstream leadership experience
Nice to Have
- Experience in agency, consultancy or professional services environments
- Exposure to senior stakeholder or leadership reporting
- Experience with events, webinars or field marketing activity
- Familiarity with tools such as intent data or account intelligence platforms
Package
- £50,000 - £60,000 base salary
- Performance-related bonus
- Private healthcare
- Pension scheme
- 25 days holiday + bank holidays
- Hybrid working (2 days per week in Bath office)
- Learning & development support
- UK working rights required.
Group Marketing Manager in Bath employer: Oscar Associates Ltd
Join a dynamic and growing organisation as a Group Marketing Manager in Bath, where you will play a pivotal role in shaping account-based marketing strategies that drive real revenue. With a strong emphasis on employee development, a collaborative work culture, and the flexibility of hybrid working, this company offers an excellent environment for professionals looking to make a meaningful impact while enjoying competitive benefits such as private healthcare and a performance-related bonus.
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager in Bath
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Group Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in ABM and growth marketing.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a quick email to express your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company’s recent marketing efforts. Be ready to discuss how you can contribute to their goals, especially in turning target accounts into real pipeline. Show them you mean business!
We think you need these skills to ace Group Marketing Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Group Marketing Manager role. Highlight your experience in B2B marketing and any account-based marketing strategies you've implemented. We want to see how you can turn target accounts into real pipeline!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on role. Share specific examples of successful multi-channel campaigns you've run and how you've collaborated with sales teams.
Show Off Your Analytical Skills:Since this role involves reporting on marketing performance, don’t forget to mention your analytical mindset. Include any tools you've used, like HubSpot or Salesforce, and how you've measured commercial outcomes in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates about your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Oscar Associates Ltd
✨Know Your ABM Inside Out
Make sure you brush up on account-based marketing strategies and how they drive revenue. Be ready to discuss specific campaigns you've run, the results achieved, and how you collaborated with sales teams to turn leads into qualified opportunities.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Bring examples of how you've reported on marketing performance and its impact on sales, as this will demonstrate your analytical mindset and ability to align marketing with revenue goals.
✨Tailor Your Messaging
Think about how you can create tailored messaging for different audiences. During the interview, share examples of how you've successfully engaged various buying groups and the content strategies you employed to resonate with them.
✨Demonstrate Leadership Experience
If you've managed a team or led workstreams, be prepared to discuss your leadership style and how you've developed your team. Highlight any collaborative projects with senior stakeholders and how you ensured alignment with broader business objectives.
