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For Companies At a Glance
- Tasks: Lead digital marketing strategies and optimise emerging technologies for diverse client accounts.
- Company: Dynamic Mar-Tech company in Manchester with a hybrid work culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing innovation and make a real impact.
- Qualifications: Experience with Google Analytics, Campaign Manager 360, and strong communication skills.
- Other info: Join a supportive team focused on development and industry trends.
The predicted salary is between 39000 - 39000 £ per year.
This position sits at the heart of a high-performing Mar-Tech and analytics function, taking ownership of tagging infrastructure, measurement frameworks, and campaign data management across a diverse portfolio of client accounts. The successful candidate will be someone who can translate complex technical requirements into practical implementation plans - and who gets genuine satisfaction from building measurement foundations that actually work.
Working closely with client teams, investment groups, and external technology vendors, this role will lead the adoption and optimisation of emerging marketing technologies, drive best practice across the team, and act as the primary technical expert for both internal stakeholders and clients.
What the Role Involves
- Technical Implementation & Oversight
- Leading the setup and management of tagging and tracking infrastructure using platforms including Google Tag Manager, Campaign Manager 360, and Google Analytics.
- Implementing advanced tracking strategies, managing ad server integrations, and driving the adoption of solutions such as Google Consent Mode, Enhanced Conversions, and Conversion API (CAPI) across platforms including Meta, TikTok, and Amazon.
- Measurement & Analytics
- Building and maintaining bespoke measurement frameworks tailored to both large-scale and smaller client accounts.
- Creating and managing dashboards that bring together web analytics and media performance data into clear, actionable views.
- Client Engagement
- Acting as a trusted technical partner for clients - running strategy sessions, delivering impactful presentations, and providing expert guidance on Mar-Tech and Ad-Ops solutions that protect and enhance campaign investment.
- Team Development
- Supporting the development of junior team members through onboarding, training, and skills development.
- Championing knowledge sharing and keeping the team current on industry trends, privacy-centric measurement developments, and emerging technologies.
- Cross-Functional Collaboration
- Facilitating communication across departments, contributing to briefings, and ensuring Mar-Tech and Ad-Ops initiatives are well understood and consistently executed across teams.
What are we looking for?
- Technical - Campaign Manager 360, Google Analytics, and GTM
- This is a client facing role so strong communication skills are important.
Digital Marketing Lead - (Mar-Tech) in Manchester employer: Oscar Associates Limited
Contact Detail:
Oscar Associates Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead - (Mar-Tech) in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Mar-Tech space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Digital Marketing Lead.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your technical implementation projects, measurement frameworks, and any successful campaigns you've managed. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Google Tag Manager and Campaign Manager 360. Be ready to discuss how you've used these platforms in past roles and how you can apply them to their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Digital Marketing Lead - (Mar-Tech) in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Lead. Highlight your experience with tagging infrastructure and analytics, and don’t forget to mention any specific tools like Google Tag Manager or Campaign Manager 360 you've used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Mar-Tech and how your skills can help us build effective measurement foundations. Keep it engaging and relevant to the job description.
Showcase Your Communication Skills: Since this is a client-facing role, make sure to demonstrate your strong communication skills in your application. Share examples of how you've successfully engaged with clients or led strategy sessions in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role of Digital Marketing Lead at StudySmarter!
How to prepare for a job interview at Oscar Associates Limited
✨Know Your Tech Inside Out
Make sure you’re well-versed in the tools mentioned in the job description, like Google Tag Manager and Google Analytics. Prepare to discuss your experience with these platforms and how you've implemented tracking strategies in past roles.
✨Showcase Your Communication Skills
Since this role involves client engagement, practice articulating complex technical concepts in a simple way. Think of examples where you’ve successfully communicated with clients or team members to ensure everyone is on the same page.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as implementing a new measurement framework or resolving a tracking issue. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Demonstrate Your Passion for Learning
The digital marketing landscape is always evolving, so be ready to discuss how you stay updated on industry trends and emerging technologies. Mention any recent courses, webinars, or articles you've engaged with to show your commitment to continuous learning.